Argentina Mattress Market Overview, 2027

As a developing nation in South America, Argentina has a small mattress market with room for expansion. Argentina has been a market dominated by spring mattresses. There has been a shift towards other types of mattresses, including foam mattresses, hybrid mattresses, and latex mattresses. This shift is driven by consumer preferences for comfort, durability, and health benefits. Sleep technology has been a growing trend globally, and it is likely to have an impact on the Argentine mattress market as well. This includes features such as cooling technologies, smart sensors, adjustable bases, and sleep tracking capabilities. These technological advancements aim to enhance sleep quality and provide additional comfort and convenience to consumers.

According to the research report "Argentine Mattress Market Overview, 2027," published by Bonafide Research, The Argentine Mattress market is expected to add more than 119.03 Million by 2027.The market is characterized by the presence of both domestic and international mattress manufacturers and retailers. Some well-known mattress brands in Argentina include Simmons, Belmo, Piero, and Cannon, among others. These companies offer a wide range of mattress options to cater to different consumer preferences and budgets. The mattress market in Argentina has witnessed a growing trend of online sales. Consumers are increasingly comfortable making purchases online, and mattress brands have been expanding their online presence to cater to this demand. Online mattress retailers, e-commerce platforms, and direct-to-consumer brands have gained traction, offering convenience, competitive pricing, and a wider selection to consumers. Consumers also prefer the physically try out different mattresses before making a purchase decision. They appreciate the opportunity to test the comfort level and firmness of the mattress by lying on it in a showroom. This experiential aspect is valued, and many retailers create inviting and comfortable environments for customers to explore their mattress options.

Argentina has experienced periods of economic instability, including high inflation rates and fluctuations in currency value. These economic challenges can impact consumer purchasing power and overall market demand for mattresses. As mattresses have a lifespan of around 7 to 10 years, there is a continuous demand for replacements and upgrades. Consumers who are looking to replace their old m Argentina has environmental regulations that govern manufacturing processes, waste management, and the use of materials. Mattress manufacturers may need to comply with these regulations, particularly regarding the use and disposal of chemicals, waste management practices, and adherence to sustainable manufacturing practices. Mattresses or upgrade to more advanced models contribute to market growth.

The rising interest in health and wellness is driving the demand for mattresses that promote better sleep and offer features such as pressure relief, spinal alignment, and temperature regulation. Consumers are increasingly looking for mattresses that can enhance their overall well-being. Consumers in Argentina are generally price-sensitive and value-conscious. This poses a challenge for mattress companies as they need to strike a balance between offering affordable options while maintaining quality and profitability. The mattress market in Argentina presents opportunities for companies that can adapt to consumer preferences, offer quality products, implement effective marketing strategies, and stay abreast of evolving trends. Understanding the diverse factors influencing the market and meeting consumer demands for comfort, health, and customization will be key to success in the Argentine mattress market.

Considered in this report
•    Geography: Argentine
•    Historic year: 2016
•    Base year: 2021
•    Estimated year: 2022
•    Forecast year: 2027

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Manmayi Raval

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Aspects covered in this report
•    Argentine mattress market with its value and forecast along with its segments
•    Country-wise Mattress market analysis
•    Various drivers and challenges
•    On-going trends and developments
•    Top profiled companies
•    Strategic recommendation

By Mattress Type                                
•    Innerspring Mattress
•    Laxet Mattress
•    Memory Mattress
•    Others Mattress (Air, Water, Hybrid, Etc.)

By Application
•    Domestic 
•    Commercial

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By Sales Channel                                            
•    Online
•    Offline

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources. 

Intended audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Mattress industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.