South Africa Mattress Market Overview, 2029

The South African mattress market was observed to attain maturity, with the majority of the mattress demand originating from home users and non-residential sectors including hotels, hospitals, college hostels, and other institutional buildings in the country. The increasing presence of local and international mattress manufacturers has made it difficult for new players to enter the market. South African mattress industry revenue and sales volume were observed to grow during the review period. An increase in the number of households and the increase in nuclear families have majorly driven the demand for mattresses in the country on the back of increasing sleep health awareness among the people. South Africa's economy has been struggling in recent years, which has led to lower disposable income levels for many consumers. This can impact demand for mattresses and other big-ticket items. Furthermore, the mattress market in South Africa is highly competitive, with many local and international players vying for market share. This can make it difficult for smaller players to gain traction. The country has strict regulations around the use of certain chemicals and materials in consumer products. Companies must comply with these regulations, which can add to costs and impact product offerings. Additionally, consumers may have different preferences when it comes to mattress materials, firmness levels, and other features. Companies must stay attuned to these preferences in order to succeed in the market.

According to the research report "South Africa Mattress Market Overview, 2029," published by Bonafide Research, the South Africa Mattress market is anticipated to grow at more than 9.47% CAGR from 2024 to 2029. Economic conditions play a significant role, as fluctuating income levels and inflation can affect purchasing power. As a result, there is a growing demand for affordable yet high-quality options, prompting manufacturers to offer a wider range of budget-friendly mattresses without compromising on comfort and durability. Additionally, the shift toward online shopping has transformed the market, with more consumers preferring to research and purchase mattresses online. This trend has led to the emergence of direct-to-consumer brands, offering competitive prices and convenient delivery services, appealing to a tech-savvy generation. Health and wellness awareness is also rising, driving interest in mattresses that promote better sleep hygiene and support. Consequently, memory foam and hybrid mattresses are gaining popularity due to their ability to reduce pressure points and improve sleep quality. Furthermore, sustainability is becoming increasingly important, with consumers seeking eco-friendly materials and ethical manufacturing practices. Brands that prioritize sustainability are likely to attract a loyal customer base.

Innerspring mattresses are one of the most popular types, featuring a core of steel coils that provide support and comfort. Brands like Sealy and Serta dominate this segment, known for their durability and support, making them a favored choice for those seeking traditional comfort. Laxet mattresses, characterized by their unique design and often used in luxury settings, offer enhanced support and comfort through their combination of innerspring technology and high-density foam. These are typically offered by local brands like Laxet, catering to consumers who value quality and a good night’s sleep. Memory foam mattresses are gaining traction, particularly among younger consumers who appreciate their ability to contour to the body, providing excellent pressure relief. Brands such as Tempur and Sleep Number are well-regarded for their innovative designs and comfort features, making them a popular choice for those with specific comfort needs. Additionally, there are other types of mattresses like air, water, and hybrid models that combine various materials for customizable comfort. Companies like Rest Assured and King Koil offer hybrid mattresses that appeal to consumers looking for a balance of support and plushness.

In South Africa, the distribution channels for mattresses are increasingly diversifying between online and offline platforms, reflecting changing consumer behaviors and preferences. E-commerce has gained significant traction, particularly in the wake of the COVID-19 pandemic, with consumers turning to online shopping for convenience and accessibility. Leading e-commerce platforms such as Takealot, Zando, and specialized mattress retailers like Cloud Nine and The Mattress Warehouse have made it easier for consumers to browse a wide selection of mattresses, compare prices, and read reviews, all from the comfort of their homes. This shift has led to a growing demand for features like free delivery, easy return policies, and the option to try mattresses before purchasing. On the other hand, offline distribution remains essential, especially in more rural areas where access to the internet may be limited. Traditional brick-and-mortar stores such as Bedding Centre and Russells continue to play a vital role in providing hands-on experiences, allowing customers to physically test mattresses before making a purchase. Despite the growth of online shopping, many consumers still prefer the reassurance of in-store shopping, where they can receive personalized assistance and immediate gratification.

Considered in this report
• Geography: South Africa
• Historic year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029



Aspects covered in this report
• South Africa mattress market with its value and forecast along with its segments
• Country-wise Mattress market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Mattress Type:
• Innerspring Mattress
• Laxet Mattress
• Memory Mattress
• Others Mattress (Air, Water, Hybrid, Etc.)

By Application
• Domestic
• Commercial

By Sales Channel
• Online
• Offline

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Mattress industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.