UAE Mattress Market Overview, 2029

The mattress market in the United Arab Emirates (UAE) has been growing. Dubai Furniture Manufacturing Company LLC (DFMC), a market leader in the premium mattress segment in the Middle East, continues to lead the UAE mattress manufacturing industry, capturing 60% of the market share. The market was driven by basic demand for functional bedding, but as the UAE rapidly urbanized and became a global hub for tourism, hospitality, and real estate, the mattress sector expanded to cater to more diverse and premium needs. The influx of expatriates and the growth of luxury hotels and residential developments have increased the demand for high-quality, durable, and comfortable mattresses. The market has become a key component of the region's furniture and bedding industry, supported by a rising awareness of health and wellness, where the importance of good sleep is emphasized. The UAE’s position as a shopping and tourism destination also drives demand, with consumers expecting top-tier products from both local and international brands. DFMC, part of A.A. Al Moosa Enterprises, manufactures and markets two of the biggest premium mattress brands in the world, King Koil and Serta, which DFMC supplies to leading 5-star hotels across the UAE, KSA, Oman, Bahrain, and India. Serta, Tempur-Pedic, King Koil, Sealy, and Silentnight are companies in the mattress market in the UAE.

According to the report, “United Arab Emirates (UAE) Mattress Market Overview, 2029," published by Bonafide Research, the United Arab Emirates (UAE) Mattress market is expected to grow at above 9.33% CAGR from 2024 to 2029. In the UAE's hot climate, there is a high demand for mattresses with cooling technologies that help regulate body temperature and improve sleep quality. Mattress companies are incorporating cooling technologies, such as gel-infused foam, into their products to help regulate body temperature and improve sleep quality. Online mattress shopping, customizable mattresses, hybrid mattresses, and sustainable materials are currently prevailing trends in the mattress market in the UAE. Dubai is a hub for luxury products, and there is demand for high-end, luxury mattresses that use premium materials and advanced technologies. Smart mattresses are becoming increasingly popular in the UAE and come with a range of features to improve sleep quality and provide additional benefits. Some of the prevailing smart mattress features include anti-snore technology: Some smart mattresses come with sensors that can detect snoring and adjust the mattress position to reduce or eliminate snoring. Additionally, integration with smart home systems, voice control, temperature control, and massage therapy are smart mattress features. The mattress industry in the UAE is very competitive, with many brands trying to showcase their best in the retail and hospitality segments.

The UAE mattress market offers a diverse range of options to cater to varying preferences, lifestyles, and health needs. Innerspring mattresses, known for their traditional coil-based support system, are popular for their durability and firmness, making them suitable for individuals seeking spinal support. Laxet mattresses, though a specific brand, are often known for combining comfort with affordability, attracting budget-conscious consumers. Memory foam mattresses, which mold to the body’s shape, are in high demand in the UAE, particularly for those looking for pressure relief and enhanced comfort. Their usage is common in both homes and luxury hotels, given the emphasis on comfort in the region’s hospitality sector. Other types, such as air, water, and hybrid mattresses, appeal to niche markets, with hybrid mattresses combining the benefits of innerspring and memory foam for a balanced sleep experience. Leading UAE brands like Intercoil, Royal Rest, and Mattress Souq cater to these diverse preferences, offering a range of mattress types to meet the growing demand. With a focus on quality sleep and rising disposable income, the demand for premium and specialized mattresses continues to grow in the UAE market, driven by both residential buyers and the hospitality sector. The domestic segment caters to households, where comfort, health benefits, and durability are primary considerations. With an increasing focus on wellness and the importance of quality sleep, innovations such as cooling gel-infused memory foam mattresses, eco-friendly materials, and adjustable beds have gained popularity among UAE residents. This is fueled by the country's high standard of living, with consumers willing to invest in premium sleep solutions. Brands are responding to this demand with advanced features like motion isolation, pressure relief, and hypoallergenic materials. The commercial segment, particularly in the hospitality and healthcare industries, focuses on durability, hygiene, and comfort to enhance guest and patient experiences. Luxury hotels in the UAE are driving the demand for high-end mattresses, including those with plush, hybrid, and smart technology features that allow for customized firmness levels. Innovations like anti-bacterial, flame-resistant materials, and mattresses designed for long-lasting use are critical in this segment.

The online channel has seen rapid growth, driven by the rise of e-commerce platforms like Amazon UAE, Noon, and specialized mattress websites such as Mattress Souq and Intercoil. These platforms offer convenience, competitive pricing, and a wide range of products, allowing consumers to compare and purchase mattresses from the comfort of their homes. The UAE's high internet penetration and a tech-savvy population have fueled the growth of this channel. Additionally, innovations such as mattress-in-a-box delivery, free trials, and easy returns have increased consumer confidence in purchasing mattresses online. On the other hand, the offline channel, which includes physical stores and showrooms, remains strong due to the traditional preference for in-store experiences. Many consumers still prefer to test the mattress for comfort and firmness before making a purchase. Leading brands like Intercoil, Royal Rest, and Sleep Fine have established a robust offline presence in malls and specialty stores across the UAE. Despite the growing e-commerce trend, the offline market benefits from offering personalized customer service and immediate product access.

Additionally, the has highlighted the importance of good sleep health, with many people looking for ways to improve their sleep quality. This has created opportunities for businesses to introduce new products that promote sleep health, including smart mattresses that come with sleep tracking system .The pandemic has accelerated the growth of e-commerce in the UAE, with more consumers shopping online. This has created opportunities for businesses to increase their online presence and reach a wider audience. Pandemic has accelerated innovation in the mattress industry, with companies introducing new materials and technologies to improve the quality and comfort of mattresses. This has created opportunities for businesses to introduce new products that meet the changing needs of consumers. However, as the pandemic wore on, people began to spend more time at home and prioritize their sleep health. This led to a surge in demand for mattresses, as people sought to upgrade their sleep experience and invest in their overall well-being. This trend was particularly pronounced in the online mattress market, as consumers sought out the convenience and safety of online shopping.



Considered in this report
• Geography: United Arab Emirates
• Historic year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029

Aspects covered in this report
• United Arab Emirates mattress market with its value and forecast along with its segments
• Country-wise Mattress market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Mattress Type:
• Innerspring Mattress
• Laxet Mattress
• Memory Mattress
• Others Mattress (Air, Water, Hybrid, Etc.)

By Application
• Domestic
• Commercial

By Sales Channel
• Online
• Offline

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Mattress industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.