Japan Mattress Market Overview, 2029

The Japanese mattress market is known for its innovation and technological advancements. Manufacturers continually introduce new materials, designs, and features to enhance sleep quality and address specific needs. Advanced technologies such as memory foam, pocketed coils, and cooling materials are widely utilized to meet consumer demands for comfort and functionality. Traditional futons hold cultural significance in Japan. Futons are thin mattresses that can be rolled or folded and stored during the day. They are placed on tatami mats and used for sleeping on the floor. Some Japanese consumers prefer futons for their simplicity, space-saving benefits, and adherence to traditional customs. Mattress brands are increasingly collaborating with interior designers or incorporating design elements to create visually appealing products that fit well into modern living spaces. Mattress makers are putting an emphasis on developing aesthetically pleasing designs and colour options as mattresses are positioned as an essential component of bedroom aesthetics. The dedication to comfort, quality, and innovation is evident in the Japanese mattress sector. The Japanese mattress industry takes into account the great variety of consumer tastes while focusing on meeting unique sleep needs and utilising cutting-edge technologies, ultimately aiming to enhance sleep quality and general welfare. The Japanese government has regulations in place to ensure the safety and quality of mattresses. These regulations focus on fire safety standards and labeling requirements, ensuring that mattresses meet specific criteria before they can be sold in the market. Sleep Expo Japan is specialized exhibition focuses on sleep-related products and technologies, including mattresses, pillows, sleep aids, and bedding accessories. It brings together industry professionals, retailers, and consumers interested in improving sleep quality and enhancing overall well-being.

According to the research report "Japan Mattress Market Overview, 2029," published by Bonafide Research, the Japan Mattress market is expected to reach a market size of more than USD 1.90 Billion by 2029. Environmental consciousness is growing in Japan, and consumers are increasingly interested in sustainable and eco-friendly mattress options. Brands that prioritize organic and natural materials, recyclable packaging, and sustainable production processes are gaining popularity. Certification standards like Oeko-Tex or eco-labels are also valued by environmentally conscious consumers. High-quality mattresses in China are designed to provide optimal comfort and support for the body during sleep. They offer appropriate cushioning and contouring to relieve pressure points, align the spine, and promote a comfortable sleeping position. This helps reduce discomfort, improve sleep quality, and prevent issues like back pain or muscle stiffness. Mattresses are designed to be durable and long-lasting. They are built with high-quality materials and undergo rigorous testing to ensure longevity. Investing in a durable mattress means it will maintain its supportive properties and comfort for an extended period, offering a good return on investment.

Manufacturers in Japan continue to innovate and introduce new product features to enhance sleep quality, address specific sleep concerns, and provide a more personalized sleep experience for consumers. These developments reflect the evolving needs and preferences of consumers, as well as advancements in materials and sleep technologies. They are focusing on ergonomic designs to provide better support and comfort. This includes zoning or targeted support systems that cater to specific areas of the body, such as the lumbar region or shoulder area. These designs help align the spine and reduce pressure points for improved sleep posture. De Rucci is a Chinese brand that specializes in luxury mattresses and bedding products. It focuses on creating high-end, aesthetically pleasing mattresses with advanced sleep technologies. Mengshen is a domestic Chinese mattress brand known for its affordable yet comfortable mattresses. It offers a wide range of options to cater to different sleep needs and preferences. Given the humid and hot climate in parts of Japan, cooling technologies in mattresses have gained significance. Manufacturers are integrating cooling gel layers, breathable fabrics, and ventilation systems to regulate body temperature, dissipate heat, and promote a cooler sleep environment. Some mattresses in Japan incorporate cooling technologies or breathable materials that help regulate body temperature during sleep. This is particularly beneficial in hot and humid climates, as it can prevent excessive sweating and promote a more comfortable sleep experience.

Innerspring mattresses, which feature a core of metal coils for support, are popular due to their durability and breathability, making them ideal for Japan's humid climate. Brands like Sealy and Simmons have established a strong presence in this segment, offering high-quality options that combine comfort and support. Laxet mattresses, though less commonly known, offer a unique design that often includes a combination of foam and innerspring technology, providing a balance of firmness and plushness. These mattresses appeal to consumers seeking customization and versatility. Memory foam mattresses have gained traction in Japan for their ability to conform to the sleeper's body, providing excellent pressure relief and support. Brands such as Nitori and Muji have introduced memory foam options that cater to the growing demand for comfort and health-conscious sleeping solutions. In addition to these traditional types, there are also air, water, and hybrid mattresses that appeal to niche markets. Air mattresses allow users to adjust firmness levels for personalized comfort, while water mattresses provide unique support and pressure distribution. Hybrid mattresses, which combine innerspring and foam layers, are gaining popularity for their versatility and comfort. Japanese brands like Tempur and Serta are leading the demand for these innovative mattress types, reflecting a broader trend towards tailored sleep experiences in the country.

In the Japanese mattress market, applications are broadly categorized into domestic and commercial sectors, each exhibiting distinct demands and innovations. The domestic segment primarily caters to individual households, where comfort, support, and space-saving designs are crucial due to the often limited living space in urban areas. This demand has led to innovations such as foldable and compact mattresses that can be easily stored, as well as mattresses with antimicrobial properties to enhance hygiene—important considerations for Japanese consumers who prioritize cleanliness. Brands like Nitori and Muji have introduced sleek designs and multifunctional options that appeal to the minimalist aesthetic prevalent in Japan. On the other hand, the commercial mattress market encompasses hotels, healthcare facilities, and other businesses, which prioritize durability, ease of maintenance, and specialized features to meet the needs of diverse clientele. The demand for high-quality mattresses in the hospitality sector has spurred innovations such as hotel-grade mattresses that provide enhanced comfort and durability, alongside smart mattresses equipped with sleep tracking technology to monitor guests’ sleep patterns. Japanese brands like Airweave and Serta are at the forefront of these innovations, offering products tailored for both comfort and longevity.



The online segment has witnessed significant growth, driven by the rise of e-commerce platforms such as Rakuten, Amazon Japan, and specialized mattress retailers like Nitori and Muji. Consumers increasingly favor the convenience of online shopping, which allows for easy comparison of products, customer reviews, and often more competitive pricing. This channel has also spurred innovations in direct-to-consumer models, enabling brands to offer personalized shopping experiences, such as sleep quizzes and virtual consultations, to help customers choose the right mattress based on their individual needs. Conversely, the offline market remains vital, especially in urban areas where consumers value the opportunity to physically test mattresses before purchasing. Traditional brick-and-mortar stores, including large chains like Ito Yokado and specialty mattress retailers, offer a tactile experience that many Japanese consumers still prefer. The demand for an in-store experience has prompted brands to enhance their retail environments with knowledgeable staff and interactive displays, allowing customers to engage with products directly. Additionally, a growing trend in offline shopping is the inclusion of showrooms that focus on high-quality, curated selections, providing a more personalized approach to mattress buying.

Considered in this report
• Geography: Japan
• Historic year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029

Aspects covered in this report
• Japan mattress market with its value and forecast along with its segments
• Country-wise Mattress market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Mattress Type:
• Innerspring Mattress
• Laxet Mattress
• Memory Mattress
• Others Mattress (Air, Water, Hybrid, Etc.)

By Application
• Domestic
• Commercial

By Sales Channel
• Online
• Offline

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Mattress industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.