Germany Mattress Market Overview, 2029

German population continues to grow and age, the demand for mattresses and sleep products is on the rise, creating exciting opportunities for companies looking to expand their presence in this lucrative market. The mattress industry in Germany is moderately fragmented, with key players such as Inter IKEA Systems BV, Agro International GmbH & Co. Kg, Setex Textil Gmbh, Ravensberger, Gustav Dehler Matratzenfabrik GmbH, etc. Major firms are releasing specialty mattresses appropriate for multifunctional hospital beds in an effort to take advantage of the growing demand for mattresses in the healthcare sector. In the coming years, the demand for high-end and customised mattresses is expected to soar in the hotel business, much as the tourist sector is growing. Currently, the largest e-commerce platforms in Germany are: Amazon, eBay, eBay Kleinanzeigen, Otto, Zalando, Notebooksbilliger, Cyberport, Bonprix, Idealo, MediaMarkt, Lidl, Thomann, and Saturn. Single-size mattress, double-size mattress, queen-size mattress, and king-size mattress. There are several organic mattress brands available in Germany. Dormiente, Naturlatex, Futonwerk, Grüne Erde, and Allnatura are the different companies that provide organic mattresses. Organic mattresses are made from materials that are grown or produced without the use of harmful chemicals or synthetic materials, which include organic cotton, organic wool, natural latex, and coconut coir. The regulations in Germany aim to ensure that mattresses sold in the country are safe, of high quality, and do not harm the environment or the health of consumers. The German Association for Quality Assurance of Furniture tests and certifies furniture, including mattresses, to ensure that they meet certain quality and safety standards. The German Product Safety Act requires that products sold in Germany, including mattresses, meet certain safety standards and are marked with a CE mark to show that they comply with EU safety requirements. The EU Timber Regulation: This regulation prohibits the use of illegally harvested timber in the production of mattresses and other products. The EU Timber Regulation prohibits the use of illegally harvested timber in the production of mattresses and other products.

According to the research report, "Germany Mattress Market Outlook, 2029," published by Bonafide Research, the Germany Mattress market is anticipated to add to more than USD 340 Million by 2024–29. Smart mattresses are becoming increasingly popular in Germany, and they come with several features that traditional mattresses don't have. This smart mattress includes a sleep tracking feature that tracks sleep patterns and provides data on the quality and quantity of your sleep. Another feature of a smart mattress is adjustable firmness, which can adjust firmness settings. Massage function, voice control, and app control are also very useful features in smart mattresses. Muun, Dagsmejan, Emma, and Sleepon are companies providing smart mattresses in Germany. Germans value high-quality products, including mattresses. They are willing to invest in a good-quality mattress that will last for many years rather than buying a cheaper one that will need to be replaced frequently. In general, Germans prefer firm mattresses. This is because they believe that a firmer mattress provides better support for the spine and helps prevent back problems. Germans generally prefer larger mattresses, such as double or king-size, even if they sleep alone. This is because they value comfort and space while sleeping.

Innerspring mattresses, which use a core of steel coils for support, are widely favored for their durability, affordability, and good airflow, making them ideal for those who prefer a firmer feel. Brands like Schlaraffia and Breckle are well-known for producing high-quality innerspring mattresses in Germany. Latex mattresses are appreciated for their excellent support, pressure relief, and natural hypoallergenic properties. German consumers are increasingly seeking out latex mattresses for their eco-friendliness and breathability, with brands like Dunlopillo leading the market. Memory foam mattresses are popular for their body-contouring properties, providing great support for those with back or joint issues. In Germany, brands like Emma and Bett1 are famous for offering memory foam mattresses that have a strong demand due to their comfort and motion isolation features. Lastly, other mattress types, such as air, water, and hybrid mattresses, have niche markets. Hybrid mattresses, which combine memory foam or latex with innerspring systems, are especially gaining traction for blending the best of both worlds. Air and water mattresses are less common but appeal to those seeking adjustable firmness and personalized comfort. Demand for hybrid options is rising, with brands like Casper and Simba making waves in the German market. These mattresses cater to various sleep preferences, often appealing to consumers looking for innovative and adaptive sleep solutions.

Domestic demand dominates the market, with consumers seeking mattresses for personal use in homes. Germans value comfort, durability, and sustainability, driving innovation in materials and designs. Eco-friendly mattresses, including those made from organic latex or recycled materials, are becoming increasingly popular. Additionally, personalized sleep solutions, such as adjustable firmness and hybrid designs that combine memory foam with innerspring systems, are also in high demand. Brands like Emma, Bett1, and Ravensberger have capitalized on this trend by offering customizable and ergonomic mattresses that cater to various sleep needs. In the commercial sector, mattresses are primarily supplied to hotels, healthcare facilities, and other institutions. In this segment, durability, hygiene, and ease of maintenance are crucial. New innovations include antimicrobial and waterproof mattresses, as well as those with enhanced breathability to meet stringent health standards. Hotels are particularly interested in luxury hybrid mattresses that offer comfort and support for diverse guest preferences, driving demand for high-end brands like Tempur and Schlaraffia. Innovations such as dual-firmness mattresses, which provide different firmness levels on each side, are gaining traction in both the domestic and commercial markets, as businesses and households alike look for versatile, long-lasting products.

Online shopping has surged in popularity, driven by the convenience and competitive pricing offered by e-commerce platforms. Consumers often prefer the ability to compare products, read reviews, and take advantage of exclusive online deals. Websites like Amazon, Otto, and dedicated mattress retailers such as Emma and Bett1 have established strong online presences, offering features like virtual mattress guides and free trial periods to enhance the purchasing experience. This shift towards online shopping reflects a growing demand for transparency and convenience, as consumers appreciate the ability to shop from home and have products delivered directly to their door. Conversely, the offline market remains significant, particularly for consumers who prioritize the tactile experience of trying mattresses before purchasing. Specialty mattress stores and furniture retailers play a crucial role in this channel, allowing customers to test various options and receive personalized assistance from knowledgeable staff. Brands like Tempur and Schlaraffia maintain a strong presence in brick-and-mortar stores, where customers value the opportunity to physically assess comfort levels. However, even in the offline sector, retailers are increasingly integrating technology, such as virtual reality experiences and digital kiosks, to bridge the gap between online and offline shopping.



The COVID-19 pandemic has had a significant impact on the mattress market in Germany. The pandemic has disrupted the supply chain of raw materials, components, and finished products, leading to shortages of some materials and delays in the production and delivery of mattresses. As people are spending less money on non-essential items and are less likely to buy new mattresses. The lockdowns and restrictions imposed by the German government to control the spread of the virus have led to the closure of many physical stores that sell mattresses. This has forced businesses to shift their focus to online sales.

Considered in this report
• Geography: Germany
• Historic year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029

Aspects covered in this report
• Germany mattress market with its value and forecast along with its segments
• Country-wise Mattress market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Mattress Type
• Innerspring Mattress
• Laxet Mattress
• Memory Mattress
• Others Mattress (Air, Water, Hybrid, Etc.)

By Application
• Domestic
• Commercial

By Sales Channel
• Online
• Offline

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Mattress industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.