Columbia Toy Market Overview, 2029

Columbia has a diverse population with a mix of ethnicities and cultures. Demographic factors such as age, income, and ethnicity can significantly impact consumer preferences. Toy manufacturers and retailers may need to consider the diversity of the community when developing and marketing their products. Parents' values, beliefs, and purchasing decisions greatly impact the toy market. Parents may choose toys that align with their educational values, such as STEM-focused toys or toys that promote creativity and critical thinking. Additionally, parents may prefer toys that reflect their cultural heritage or promote specific skills or values. As in many parts of the United States, gift-giving traditions such as holidays, birthdays, and other special occasions may drive increased toy purchases in Columbia. Toy manufacturers and retailers may need to align their marketing strategies with these gift-giving traditions to maximise sales. Sustainability is becoming an increasingly important trend in the toy market in Colombia, with many manufacturers focusing on eco-friendly and biodegradable materials. For example, Green Toys produces toys made from recycled plastic, while PlanToys uses natural rubberwood and non-toxic paints. Additionally, gender-neutral toys are also gaining popularity in Colombia as parents seek to provide children with a wider range of play options. Many manufacturers are developing toys that are not associated with traditional gender stereotypes, such as dolls for boys and construction sets for girls. Many imported toys are available on the Colombian market, which can be a challenge for domestic manufacturers and retailers. These imported products can sometimes be cheaper and may offer a wider range of options, making it difficult for local companies to compete. While technology is a growing trend in the Colombian toy market, access to technology can be limited in some areas of the country. This can make it difficult for manufacturers and retailers to reach consumers who may not have access to smartphones or other devices.

According to the research report "Colombia Toy Market Overview, 2029," published by Bonafide Research, the Colombia Toy market is anticipated to grow at more than 6.05% CAGR from 2024 to 2029. Based on the product types, the Colombian toy market is segmented into action figures and accessories, arts and crafts, building sets, dolls, games and puzzles, infants, toddlers, pre-schoolers, youth electronics, outdoor and sports toys, plush, vehicles, and explorative and other toys. Among these types, the infant, toddler, preschool, and doll segments are projected to acquire more market share during the forecast period. Further, the market is categorised into three age groups, including 0–8 years, 9–15 years, and 15 years and above. Among these types, the 9–15-year category is leading the market, and it is forecasted to dominate the market during the upcoming timeframe. Connected toys are becoming increasingly popular in Colombia, as they allow children to interact with toys using smartphones or tablets. For instance, the Sphero Mini is a connected robot toy that can be controlled using a smartphone app. The toy industry in Colombia is influenced by international trends and brands as well as local manufacturers. Major cities like Bogotá, Medelln, and Cali have a strong retail presence with shopping malls and toy stores. Mattel, Hasbro, LEGO, Spin Master, Playmobil, Fisher-Price, and VTech These are some of the major toy brands available in Colombia, but there are many other companies that produce toys as well. Sales channels include offline and online stores. Alkosto, Falabella, Jugueteando, Divercity, Pepeganga, and Tiendamia are several online toy retailers and marketplaces in Colombia that sell a wide range of toys from various brands. Retro and classic toys are experiencing a resurgence in popularity in Colombia as parents seek to introduce their children to toys from their own childhoods. Companies like Fisher-Price and Hasbro are releasing updated versions of classic toys like the View-Master and Lite-Brite.

By products, Dolls, a traditional favorite among children, continue to hold a significant market share. They serve not only as playthings but also as tools for imaginative play and storytelling, which are critical for social and emotional development. In Colombia, dolls often reflect cultural diversity, allowing children to engage with representations of their own identities and heritage. This segment is projected to expand as manufacturers introduce more diverse and culturally relevant dolls that resonate with Colombian families. Games and Puzzles are increasingly popular as they not only provide entertainment but also enhance cognitive skills such as problem-solving, critical thinking, and collaboration among children. The growing trend towards educational toys has driven demand for games that promote learning through play, aligning with parents' preferences for products that contribute to their children's development. This segment is expected to grow significantly as online platforms facilitate access to a wider variety of games and puzzles, making them more appealing to families across different socioeconomic backgrounds. The infant, toddler, and preschool segment is another vital part of the Colombian toy market. Toys designed for these age groups are essential for early childhood development, focusing on sensory experiences, motor skills, and social interaction. Products in this category often include soft toys, building blocks, and interactive learning tools that engage young children. As disposable incomes rise in Colombia, parents are increasingly willing to invest in high-quality educational toys that support their children's growth during these formative years.

The 0-8 years age group is a critical segment, accounting for a substantial portion of toy sales. This demographic encompasses infants, toddlers, and preschoolers, who require toys that promote sensory development, motor skills, and early learning. Popular products in this category include educational toys, building blocks, dolls, and plush toys. The demand for STEM (Science, Technology, Engineering, and Mathematics) toys is particularly strong among parents who prioritize educational value in their purchasing decisions. As a result, this segment is expected to maintain its dominance in the market due to the growing emphasis on developmental benefits and the increasing disposable income of families. The 9-15 years age group is currently leading the Colombian toy market. This segment includes older children who are more influenced by trends and technology. The popularity of connected toys—such as those that integrate with smartphones or tablets—has surged in this demographic. Furthermore, video games and action figures are also significant contributors to sales within this age group. As children in this segment often seek more interactive and engaging play experiences, manufacturers are responding by introducing innovative products that cater to these preferences. For the 15 years and above segment, the focus shifts towards collectibles and hobby-related items rather than traditional toys. This group tends to purchase items that alignwith their interests in gaming, technology, or creative pursuits. While this segment represents a smaller portion of the overall toy market in Colombia, it is growing steadily as brands recognize the potential for products that appeal to older teens and young adults.

Offline distribution remains a robust segment, with major players relying on traditional retail formats. Supermarkets and hypermarkets, such as Éxito and Carulla, are prominent venues where consumers can find a wide range of toys, from educational products to popular licensed characters. Specialty stores like Jugueteando and Pepeganga focus on specific toy categories, offering curated selections that appeal to niche markets. Additionally, convenience stores provide easy access to toys for last-minute purchases, catering to parents looking for quick solutions. The offline market benefits from the tactile experience it offers, allowing customers to see and feel products before purchasing, which is particularly important for parents buying toys for young children. On the other hand, the online distribution channel has seen significant growth, especially in recent years due to increased internet penetration and smartphone usage. E-commerce platforms like Tiendamia, Falabella, and Alkosto have become popular among Colombian consumers for their convenience and extensive product offerings. These platforms allow parents to browse a vast array of toys from various brands, often at competitive prices. The rise of online shopping is also attributed to the COVID-19 pandemic, which accelerated the shift towards e-commerce as families sought safer shopping alternatives.



Considered in this report
• Geography: Columbia
• Historic year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029

Aspects covered in this report
• Columbia toy market with its value and forecast along with its segments
• Various divers and challenges
• Ongoing trends and developments
• Five force models
• Top profiled companies
• Strategic recommendation

By Product
• Action Figures & ACC
•Arts & Crafts
•Building Sets
•Dolls
•Games/Puzzles
•Infant/Toddler/Preschool
•Youth Electronics
•Outdoor & Sports Toys
•Plush
•Vehicles
•Explorative & Other Toys

By Age Group
•0-8 years
•9-15 years
•15 years and above

By Distribution Channel
•Online
•Offline

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially,
Secondary research was used to get an understanding of the market and listing out the companies kit. The secondary research consists of third party sources such as press Releases, annual report of companies, analysing the government generated reports and databases. After gathering, the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started, verifying the details obtained from secondary sources.

Intended audience
This report can be useful to Industry consultants, manufacturers, suppliers, associations & organizations related to pet care products industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.