Brazil Lawn Mower (Robotic, Walk behind, Ride on) Market Overview, 2027

The other name for a lawn mower is a grass cutter because it is mainly a machine that is utilised for grass cutting and to maintain the beauty of the lawns and gardens in residential as well as commercial areas. This height is fixed by the manufacturer initially, which can be changed according to the availability of adjustable settings by the operator of the mower in conventional mowers. In today’s scenario, where technological developments have taken place, these heights can be adjusted through applications and websites available on our smart devices in the case of robotic lawn mowers, whose usage is gradually being increased. By simply feeding the required data, the lawn mower automatically schedules mowing and, in the case of idle time or any hindrance in the schedule of these mowers, they automatically enter charging mode when being idle. There are various kinds of lawn mowers with different properties that are available on the market. Reel or cylinder blade mowers spin with the horizontal shaft in a vertical motion from north to south and they resemble scissors in action to cut the blades of grass, which offers great precision in cutting. Rotary mowers are usually powered by gas or electric engines. Brazil is one of the fastest-growing developing nations in the world and there are many construction activities in these regions that require high greenery in those places to comply with government standards, which drives the growth of the lawn mower industry there. Brazil has the best climatic conditions for gardening and lawn care, which is the major factor driving growth in that region.

According to the report titled "Brazil Lawn Mowers Market Overview, 2027", published by Bonafide Research, the Brazil lawn mower market is expected to grow with a CAGR of 6.98% during the forecast period of 2022F–2027F. The growing demands and trends of maintaining the lawns and backyards of houses, along with measures for backyard beautification, are expected to stimulate the market's growth. Brazil is the region with a majority of the market share in the Latin America region owing to increased gardening activities in the country, especially after the COVID pandemic, because the majority of the people were in home seclusion and they developed an increased interest in gardening activities during those times. In the Brazil region, dealers, distributors, and vendors are coming up with innovative marketing models to fuel the growth opportunities for the lawn mower market. Many global companies like Husqvarna and Grasshopper mowers are trying to build strategic partnerships with distributors such as Crown lawn and garden equipment to accelerate their growth and provide them with newer models as soon as they are launched in the global market. Moreover, Briggs and Stratton, which is a world leader in lawn mowers, acquired Brudden Equipment, one of the leading companies for lawn mowers in Brazil, and it offers more innovative and cheaper options than the individual company by utilising its network with its own company’s products.

The market based on product types is divided into walk-behind lawn mowers, ride-on lawn mowers, and robotic lawn mowers. Walk-behind lawn mowers are further divided into push mowers, which are usually lighter, with some slightly heavier models also available. These mowers are suitable for those who prefer the extra work-out that comes from pushing a mower around the yard. They are environmentally friendly options. The other ones are self-propelled ones, through which they get a smoother cut and a more uniform appearance than many push ones. They don’t require much physical exertion, and thus they are senior-friendly. They are highly manoeuvrable even at low costs.

Reel mowers make lawns look healthy and manicured as they don’t rip grass but cut blades of grass like scissors. The last ones are hovering ones that ride on a cushion of air and are gravity-defying. In developing nations like Brazil, city planners and agents for real estate of new office construction in residential areas as well as commercial complexes such as industrial plants, are including lawns and gardens. This will result in improving air quality and enhancing aesthetics, which will drive the market for ride-on lawn mowers. Among these, the ride-on segment accounts for a majority share of more than 77%, while robotic lawn mowers are expected to have a good growth rate due to increasing awareness about IoT-enabled technology and combining it with AI (artificial intelligence), which could lead to the prominent shift in the region from gas-powered ones to environment-friendly ones. According to the report, Brazil's lawn mower market is segmented into four end-users, including residential, professional landscaping services, golf courses, and government. The residential sector is anticipated to have a higher market share of more than 68% during the forecast period due to the majority of the population residing in urban areas with smaller lawns but with a high need to maintain these lawns. Professional landscaping services are highly adopted in the commercial sector due to the busy schedules of people in that region. On the other hand, increasing awareness of the need to maintain public infrastructure, such as parks, schools, and gardens, etc., is expected to create demand for landscaping services in the region.

The market is divided into five types, which are manual, gas, propane, electricity, and battery-powered lawn mowers based on fuel types. Increasing awareness about carbon emissions and pollution by gas-powered lawn mowers has driven the growth of electricity and battery-powered ones. Gas-powered lawn mowers have a higher market share owing to their better properties that are suited for larger commercial lawns. The rear-wheel drive (RWD) segment is estimated to dominate the market for lawn mowers by holding a higher market share during the forecast period.



Due to the traction and pristine performance of the rear-wheel drive type, it is estimated to witness significant growth by 2027. Based on market division by blade types, there are four segments that are cylinder blade, standard blade, mulching blade, and lifting blade. Due to more curvature of the blade and increased cutting edge, the mulching blade provides an effective cut, plus they mulch grass clippings, which then acts as manure to enrich soil nutrients to enhance better growth. This leads to this segment’s better growth rate and high market share among the other blade types.
The economic slowdown due to the COVID-19 pandemic resulted in reduced spending on lawn equipment by homeowners and commercial users, especially during the initial phase of the pandemic. But as all the population of the world was in home isolation, it led to an increase in gardening activities in the residential segment among people. The disrupted supply chain and dearth of raw materials needed for manufacturing lawn mowers led to a decrease in the production of lawn mowers, which negatively impacted the market. Brazil has very little manufacturing of these lawn mowers but they import them on a large scale from global companies, which affected them heavily during the pandemic as even though the demand was high, supply was not enough, leading to the demand-supply gap. However, the market is forecasted to be at a similar level to pre-pandemic times soon.

Considered in this report.
• Geography: Brazil
• Historical year: 2016
• Base year: 2021
• Estimated year:2022
• Forecast year: 2027

Aspects covered in this report
• Brazil lawn mowers market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Five force models.
• Top-profiled companies
• Strategic recommendation

By Product type in the report
• Walk behind lawn mowers
• Ride-on lawn mowers
• Robotic lawn mowers

By End-User type in the Report
• Residential
• Professional Landscaping services
• Golf Courses
• Government and others

By the Fuel type in the report.
• Manual-powered
• Gas-powered
• Propane-powered
• Electric corded
• Electric-cordless

By Drive type in the report
• All wheel drive (AWD)
• Front wheel drive (FWD)
• Rear wheel drive (RWD)

By Blade type in the Report
• Cylinder Blade
• Standard Blade
• Mulching Blade
• Others (Lifting Blade)

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in it. The secondary research consists of third-party sources such as press releases and annual reports of companies, analyzing government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. After this, we have started making primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to lawn mower industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.