Russia Dietary Supplements Market Overview, 2029

The modern lifestyle that is followed today by the millennial generation devoids them of a healthy diet. It lacks vitamin C and D, folic acid, calcium, selenium, iodine, minerals, and other nutrients. Supplements are a substitute for these nutrients, which are not consumed in enough quantities to be needed for overall growth and development of the body. These may be in the form of pills, tablets, liquids, or capsules. However, they need to be monitored as everyone’s needs differ and different nutrients are required. Consuming higher than recommended doses may be harmful and result in negative effects. To regulate this, there is a need for a mandate to safeguard consumers' health by stating a warning for excess consumption. In recent years, there has been a significant shift in Russia towards a greater awareness of health and wellness. Individuals are becoming more proactive in taking charge of their well-being, focusing on preventive measures and adopting healthier lifestyles. This rising health consciousness has fueled the demand for dietary supplements, which are seen as a means to bridge nutritional gaps and support overall health. Russia is experiencing an aging population, with a growing number of older adults seeking ways to maintain their health and vitality. Dietary supplements tailored to address age-related concerns, such as joint health, cognitive function, and cardiovascular support, are in high demand. The elderly population in Russia is increasingly relying on supplements to enhance their quality of life and promote healthy aging. Dietary supplements are viewed as a form of preventive healthcare in Russia. Consumers are actively seeking ways to boost their immune system, support their overall well-being, and enhance their nutritional intake. Supplements formulated with essential vitamins, minerals, antioxidants, and herbal extracts are sought after for their potential to strengthen the body's defenses and promote optimal health.

According to the research report "Russia Dietary supplements Market Overview, 2029," published by Bonafide Research, the Russia Dietary supplements market is anticipated to grow at more than 6.5% CAGR from 2024 to 2029. The increasing disposable income in Russia has contributed to the growth of the dietary supplement market. As people have more financial resources, they are willing to invest in their health and are more likely to spend on dietary supplements as part of their wellness routine. The ability to afford these products has expanded the consumer base and boosted market growth. Russia, like many other countries, is experiencing an aging population. Older adults often have specific health concerns and may require additional nutritional support. Dietary supplements designed for seniors, addressing age-related issues such as joint health, cognitive function, and cardiovascular health, are in high demand. The aging population is a significant driver for the growth of the dietary supplement market in Russia. Capsules and gels and gummies are gaining traction in the market as they look appetising and are easier to consume. Gummies containing a wide range of vitamins and minerals are also appealing to children. Since the rise of chronic diseases among the rising geriatric population of the world, they are projected to be in high demand from them over the forecast period. However, pregnant women are expected to have the lowest demand. Consumers rely on buying their medicines and related products from trusted and nearby pharmacy stores rather than supermarkets or hypermarkets.

Botanicals hold almost one fourth of the market share and are expected to grow rapidly over the forecast period. Innovation with amino acids to achieve specific functions such as weight loss and muscle repair is furthering their demands. Rising preventive healthcare and an increased awareness of consumers' health towards health creates demand for botanicals. Women facing problems like insomnia and hot flashes are able to relieve their symptoms through these supplements. Botanicals like fish oil, detoxes, and probiotic drinks are on the rise. High income levels and developing infrastructure for sports and fitness are further expected to boost market demand. During the pandemic, the government advised using certain herbal supplements to maintain health and reduce the chances of getting affected by more of the virus. The dietary supplements are most widely sold over the counter in pharmacy stores as they are easy to reach in every area of the city. However, due to the increase in supermarkets and hypermarkets establishments and consumers' inclined towards buying their fix of groceries from these outlets, their popularity has increased. Since supermarkets give attractive discounts, consumers do not need to travel to a different store to specifically purchase the same. Furthermore, consumers can easily read the labels and compare them to other products on the shelf. Research and development are the key success factors for dietary supplements, which require heavy investments. Furthermore, strict regulations regarding health benefit claims and product labelling are expected to pose challenges for dietary supplements during the forecast period.

Tablets are the most common and easiest form of supplement for consumers and lead the market by form type. It is low in cost, has a long shelf life, and is a convenient form for multivitamins and is expected to positively lead the market growth in the future. On the other hand, the encapsulation of finished products for controlled release is expected to bolster future growth from the capsule segment. However, the high price of capsules is expected to be a restraint for this type of supplement. Tablets offer convenience and ease of use. They are pre-dosed and compact, making them convenient for consumers to take on a daily basis. Tablets can be easily carried and consumed without the need for additional tools or preparation, making them a preferred choice for consumers seeking a hassle-free supplementation experience. Adults demand more of these supplements as, with age, their bodies require some essential nutrients for proper functioning. Also, as with age, they have developed some or other type of chronic disease, so they do not get sufficient nutrition from the food they are required to consume. Additionally, the hectic working schedules and fast-changing lifestyles lead to increased use of dietary supplements by adults. The rise in the number of chronic diseases like obesity, cardiovascular disease, and diabetes are the other factors driving the future markets.

Covid impact
During the COVID-19 pandemic, all the industries are being impacted, and the dietary supplements industry is also one of them. Initially, when the coronavirus spread, it was difficult for the companies to supply their products to the market for consumption purposes, and the production of dietary products also faced disruption in the supply chain completely. Consumers were only focusing on highly essential products such as food and beverages and other essential products. After sometime, the companies started reopening to fulfil the demand for products in the market. It has been found that dietary supplements are helpful in boosting the immune system. The demand for dietary supplements has been greatly increased due to this new trend.
Considered in this report
• Geography: Russia
• Historic Year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029

Aspects covered in this report
• Russia dietary supplements
• By application type market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Based on by type of dietary supplement in the report:
• Vitamins
• Minerals
• Botanicals
• Amino acids
• Probiotics
• Other types

Based on by form type in the report:
• Tablets
• Capsules
• Powder
• Liquids
• Other formulations

Based on by end user type market in the report:
• Adults
• Infants and children
• Pregnant women
• Other end users

Based on by application type market in the report:
• Energy and weight management
• Bone and joint health
• Immunity and digestive health
• General health
• Cardiac health
• Other applications

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to medical industry, protein supplement manufacturers, suppliers, associations & organizations related to dietary supplements market, trends and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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Manmayi Raval

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