Canada Dietary Supplements Market Overview, 2029

The Canadian dietary supplement market has been experiencing steady growth over the years. Canada has a significant presence in international dietary supplement trade. The country both imports and exports dietary supplements, with key trading partners including the United States, Europe, and Asia. Canadian dietary supplement companies participate in global supply chains, sourcing ingredients from around the world and exporting products to various markets. Dietary supplements are products intended to supplement the diet and provide essential nutrients or other beneficial substances that may be missing or insufficient in one's regular diet. The Canadian dietary supplement market offers a wide range of products, including vitamins, minerals, herbal supplements, probiotics, sports nutrition products, and specialty supplements. The involvement of Canadians in this sector is significant, as dietary supplements are viewed as essential tools for enhancing nutrition and preventing health issues, particularly among the aging population. Canada plays a vital role in the international dietary supplement trade, importing and exporting various products. Regulatory frameworks established by Health Canada ensure that dietary supplements meet safety and efficacy standards, although challenges related to misleading marketing practices persist.

According to the research report, "Canada Dietary Supplement Market Outlook, 2029," published by Bonafide Research, the Canada Dietary Supplement market is anticipated to add to more than USD 4.60 Billion by 2024–29. Canadians are becoming more health-conscious and proactive in taking care of their well-being. They are seeking ways to support their overall health, fill nutritional gaps, and address specific health concerns. This growing health awareness is driving the demand for dietary supplements as a means to optimize nutrition and promote wellness. Demographic shifts, particularly the aging population, play a significant role; as Canadians age, their nutritional needs evolve, increasing the demand for supplements that support health conditions prevalent among older adults, such as heart disease and osteoporosis. Rising health consciousness among consumers is another critical factor. There is a growing awareness of preventive healthcare, with many Canadians seeking dietary supplements to fill nutritional gaps and enhance overall wellness. This trend is further fueled by the increasing prevalence of chronic diseases, prompting consumers to adopt healthier lifestyles and preventive measures. Economic factors, such as increased disposable income, also contribute to market growth. As consumers have more financial resources, they are more inclined to invest in premium dietary supplements, leading to a diverse range of products catering to specific health needs.

Dietary supplements can play a vital role in supporting the unique nutritional needs of seniors, driving demand within this demographic. Vitamins and botanicals form the major market share by type of supplement taken by consumers more than other types. However, since the food consumed by consumers is low in fibre, omega fatty acids, and carotenoids, other types of supplements are expected to remain in high demand by consumers. Capsules and gels and gummies are gaining traction in the market as they look appetising and are easier to consume. Gummies containing a wide range of vitamins and minerals are also appealing to children. Since the rise of chronic diseases among the rising geriatric population of the world, they are projected to be in high demand from them over the forecast period. However, pregnant women are expected to have the lowest demand. Consumers rely on buying their medicines and related products from trusted and nearby pharmacy stores rather than supermarkets or hypermarkets. The dietary supplements are most widely sold over the counter in pharmacy stores as they are easy to reach in every area of the city. However, due to the increase in supermarkets and hypermarkets establishments and consumers' inclined towards buying their fix of groceries from these outlets, their popularity has increased. Since supermarkets give attractive discounts, consumers do not need to travel to a different store to specifically purchase the same. Furthermore, consumers can easily read the labels and compare them to other products on the shelf. Research and development are the key success factors for dietary supplements, which require heavy investments. Furthermore, strict regulations regarding health benefit claims and product labelling are expected to pose challenges for dietary supplements during the forecast period.

Botanicals hold almost one-fourth of the market share and are expected to grow rapidly over the forecast period. Innovation with amino acids to achieve specific functions such as weight loss and muscle repair is furthering their demands. Rising preventive healthcare and increased awareness of consumers' health towards health create demand for botanicals. Women facing problems like insomnia and hot flashes are able to relieve their symptoms through these supplements. Botanicals like fish oil, detoxes, and probiotic drinks are on the rise. High-income levels and developing infrastructure for sports and fitness are further expected to boost market demand. During the pandemic, the government advised using certain herbal supplements to maintain health and reduce the chances of getting affected by more of the virus.

Tablets are the most common and easiest form of supplement for consumers and lead the market by form type. Dietary tablets offer a convenient and easy-to-use form of supplementation. They are pre-measured and can be taken with water or swallowed whole, eliminating the need for mixing or measuring. The convenience factor makes dietary tablets popular among consumers who prefer a hassle-free way to incorporate supplements into their daily routines. It is low in cost, has a long shelf life, and is a convenient form for multivitamins and is expected to positively lead the market growth in the future. On the other hand, the encapsulation of finished products for controlled release is expected to bolster future growth from the capsule segment. However, the high price of capsules is expected to be a restraint for this type of supplement.



Adults demand more of these supplements as, with age, their bodies require some essential nutrients for proper functioning. As individuals age, their nutritional needs may change due to factors such as decreased nutrient absorption, changes in metabolism, and increased nutrient requirements. Dietary supplements can help bridge nutritional gaps and provide additional support to meet these changing needs. Adults may turn to dietary supplements to ensure they are getting an adequate intake of essential vitamins, minerals, and other nutrients. Also, as with age, they have developed some or other type of chronic disease, so they do not get sufficient nutrition from the food they are required to consume. Additionally, hectic working schedules and fast-changing lifestyles lead to increased use of dietary supplements by adults. The rise in the number of chronic diseases like obesity, cardiovascular disease, and diabetes are the other factors driving the future markets.

Covid impact
During the COVID-19 pandemic, all industries are being impacted, and the dietary supplements industry is also one of them. Initially, when the coronavirus spread, it was difficult for the companies to supply their products to the market for consumption purposes, and the production of dietary products also faced disruption in the supply chain completely. Consumers were only focusing on highly essential products such as food and beverages and other essential products. After some time, the companies started reopening to fulfil the demand for products in the market. It has been found that dietary supplements are helpful in boosting the immune system. The demand for dietary supplements has greatly increased due to this new trend.

Considered in this report
• Geography: Canada
• Historic Year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029
Aspects covered in this report
• Canada Dietary Supplements Market with its value and forecast along with its segments
• Region & country wise Dietary Supplements market analysis
• Application-wise Dietary Supplements distribution
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Based on type of dietary supplements in the report:
• Vitamins
• Minerals
• Botanical/herb supplements
• Amino acid & proteins
• Probiotics
• Others


Based on formulation type of dietary supplements in the report:
• Tablets
• Capsules
• Powder
• Liquid
• Others


Based on end user of dietary supplements in the report:
• Adults
• Infant/Children
• Pregnant women
• Others

Based on the application type in the report:
• Energy & weight management
• Bone & joint health
• Immunity & digestive health
• General Health
• Cardiac health
• Others

Based on the distribution channel type in the report:
• Pharmacies & Drug stores
• Supermarkets & Hypermarkets
• Online retails
• Others

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to pharmaceutical industry, food & beverage industry, cosmetic industry, nutrition industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.