South Africa Dietary Supplements Market Overview, 2029

The South Africa dietary supplements market is characterized by several trends, challenges, and ongoing innovation. One significant trend is the increasing focus on health and wellness among South African consumers. There is a growing awareness of the importance of proper nutrition and the role of dietary supplements in supporting overall health. South African consumers are increasingly seeking products made from natural ingredients, free from artificial additives and preservatives. This trend aligns with the broader global movement towards clean and transparent labeling, where consumers prioritize products that are perceived as more wholesome and environmentally friendly. The market also faces several challenges. One such challenge is the regulation and safety of dietary supplements. Ensuring product quality, accurate labeling, and adherence to regulatory standards is essential to build consumer trust. Additionally, misinformation and fraudulent claims in the market pose challenges to consumer education and product credibility. It is crucial to address these challenges through stricter regulations and effective communication about the benefits and limitations of dietary supplements.

According to the research report "South Africa Dietary supplements Market Overview, 2029," published by Bonafide Research, the South Africa Dietary supplements market is anticipated to grow at more than 7.5% CAGR from 2024 to 2029. The growing health awareness is driving the demand for dietary supplements as a means to optimize nutrition and promote wellness. South Africa has a rapidly aging population, with a significant portion of the demographic composed of older adults. As individuals age, there is often an increased focus on health maintenance, disease prevention, and the management of age-related health conditions. Dietary supplements can play a vital role in supporting the unique nutritional needs of seniors, driving demand within this demographic. Vitamins and botanicals form the major market share by type of supplement taken by consumers more than other types. However, since the food consumed by consumers is low in fibre, omega fatty acids, and carotenoids, other types of supplements are expected to remain in high demand by consumers. Innovation plays a key role in the South African dietary supplements market. Manufacturers are continually exploring new ingredients, formulations, and delivery systems to meet the specific health needs and preferences of consumers. Innovation in product development, such as personalized supplements tailored to individual health requirements, has gained traction. Moreover, there is increasing focus on evidence-based research and scientific validation in the development of dietary supplements. Manufacturers are investing in clinical trials and studies to support product efficacy claims and provide consumers with reliable information. This emphasis on research and evidence-based practices helps to build credibility and trust in the market.

The dietary supplements are most widely sold over the counter in pharmacy stores as they are easy to reach in every area of the city. However, due to the increase in supermarkets and hypermarkets establishments and consumers' inclined towards buying their fix of groceries from these outlets, their popularity has increased. Since supermarkets give attractive discounts, consumers do not need to travel to a different store to specifically purchase the same. Furthermore, consumers can easily read the labels and compare them to other products on the shelf. Research and development are the key success factors for dietary supplements, which require heavy investments. Furthermore, strict regulations regarding health benefit claims and product labelling are expected to pose challenges for dietary supplements during the forecast period. Tablets are the most common and easiest form of supplement for consumers and lead the market by form type. Dietary tablets offer a convenient and easy-to-use form of supplementation. They are premeasured and can be taken with water or swallowed whole, eliminating the need for mixing or measuring. The convenience factor makes dietary tablets popular among consumers who prefer a hassle-free way to incorporate supplements into their daily routines. It is low in cost, has a long shelf life, and is a convenient form for multivitamins and is expected to positively lead the market growth in the future. On the other hand, the encapsulation of finished products for controlled release is expected to bolster future growth from the capsule segment. However, the high price of capsules is expected to be a restraint for this type of supplement.

Adults demand more of these supplements as, with age, their bodies require some essential nutrients for proper functioning. As individuals age, their nutritional needs may change due to factors such as decreased nutrient absorption, changes in metabolism, and increased nutrient requirements. Dietary supplements can help bridge nutritional gaps and provide additional support to meet these changing needs. Adults may turn to dietary supplements to ensure they are getting an adequate intake of essential vitamins, minerals, and other nutrients. Also, as with age, they have developed some or other type of chronic disease, so they do not get sufficient nutrition from the food they are required to consume. Additionally, hectic working schedules and fast-changing lifestyles lead to increased use of dietary supplements by adults. The rise in the number of chronic diseases like obesity, cardiovascular disease, and diabetes are the other factors driving the future markets. Botanicals hold almost one-fourth of the market share and are expected to grow rapidly over the forecast period. Innovation with amino acids to achieve specific functions such as weight loss and muscle repair is furthering their demands. Rising preventive healthcare and increased awareness of consumers' health towards health create demand for botanicals. Women facing problems like insomnia and hot flashes are able to relieve their symptoms through these supplements. Botanicals like fish oil, detoxes, and probiotic drinks are on the rise. High-income levels and developing infrastructure for sports and fitness are further expected to boost market demand. During the pandemic, the government advised using certain herbal supplements to maintain health and reduce the chances of getting affected by more of the virus.

Covid impact
During the COVID-19 pandemic, all industries are being impacted, and the dietary supplements industry is also one of them. Initially, when the coronavirus spread, it was difficult for the companies to supply their products to the market for consumption purposes, and the production of dietary products also faced disruption in the supply chain completely. Consumers were only focusing on highly essential products such as food and beverages and other essential products. After some time, the companies started reopening to fulfil the demand for products in the market. It has been found that dietary supplements are helpful in boosting the immune system. The demand for dietary supplements has greatly increased due to this new trend.

Considered in this report
• Geography: South Africa
• Historic Year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029

Aspects covered in this report
• South Africa dietary supplements
• by application type market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Based on by type of dietary supplement in the report:
• Vitamins
• Minerals
• Botanicals
• Amino acids
• Probiotics
• Other types

Based on by form type in the report:
• Tablets
• Capsules
• Powder
• Liquids
• Other formulations

Based on by end user type market in the report:
• Adults
• Infants and children
• Pregnant women
• Other end users

Based on by application type market in the report:
• Energy and weight management
• Bone and joint health
• Immunity and digestive health
• General health
• Cardiac health
• Other applications

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to medical industry, protein supplement manufacturers, suppliers, associations & organizations related to dietary supplements market, trends and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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Manmayi Raval

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