United Kingdom Dietary Supplements Market Overview, 2029

Consumers in the UK have continued to prioritise immunity and overall health, increasingly turning to dietary supplements. Similar to vitamins, the growing demand for these supplements stems from a more proactive approach to health, with many choosing preventive measures to avoid illness. Older adults frequently take vitamins to reduce the risk of developing medical conditions and to stay healthy during colder months. Pregnant and breastfeeding women often use dietary supplements to provide essential nutrients for their babies. The UK government also recommends that children aged between six months and five years be given supplements of vitamins A, C, and D, which is expected to drive further market growth as parents adopt this guidance for their children. Dietary supplements in the UK are available over-the-counter and come in various forms, including vitamins, minerals, proteins, and botanicals. Factors such as increasing health awareness, the desire to improve nutritional intake, and the need to manage stress from daily life contribute to the widespread use of these supplements as part of a balanced and healthy lifestyle.

According to the research report "United Kingdom Dietary supplements Market Overview, 2029," published by Bonafide Research, the United Kingdom Dietary supplements market is anticipated to grow at more than 9.30% CAGR from 2024 to 2029. The demand for probiotics has risen as a result of a growth in the use of functional foods, which, in addition to providing basic nourishment, have the potential to improve health. The probiotics industry is driven by consumer demand for health-related products, particularly among the younger population. The rising vegan food trend is additionally fuelling the demand for dietary supplements as vegan food lacks omega acids, calcium, and other vital nutritional qualities. Every dietary supplement is formed into different forms like tablets, capsules, liquid, powder, soft gels, and gummies. Amongst these, the tablets are the leading formulations of dietary supplements. As these formulations are generally cheaper to manufacture. Also, this often makes it affordable for consumers to adopt the dietary formulation. Liquid-filled capsules are easier to swallow, and they work faster than pills. The liquefied capsules work faster as the body requires the nutrients to be dangled in some form of liquid before it starts breaking them down and using them. Most people in the UK consume the coffee capsules as the coffee capsules help to boost the absorption of vitamin B12. The capsule formation of the dietary supplements has a compound annual growth rate of around 8%, which is one of the highest CAGR amongst all the dietary formulations.

Furthermore, adults are the most dominant end users. Half of the UK adult population uses supplements to maintain their workforce. Adults in the United Kingdom have a busy life schedule, and it is assumed that adults in the country use dietary supplements to maintain chronic diseases. Supplements are also used to prevent the spread of chronic diseases. Moreover, the dietary supplements are consumed in order to maintain energy for the longer working hours. Additionally, the growth rate is expected to be elevated for energy and weight management. Energy is one of the things required to work in day-to-day life. Infants and children consume the dietary supplement to maintain their energy. The parents feed their children to maintain their children’s weight at a younger age. The average weight of a child in the UK is about 3.3 kilograms. So, to maintain this much weight, most parents feed their children dietary supplements in soft gels and gummy forms so that they can swallow them properly. The pandemic also had an effect. That is, it has kept pressure on revenue. It has also prompted a remarkable increase in demand for immunity-boosting products such as vitamins C and D. The increase has been such that major companies have been on recruitment drives, despite the challenges of multiple lockdowns.

In the UK dietary supplements market, energy and weight management products have seen a growing demand, driven by increased consumer awareness of fitness and lifestyle changes. Supplements targeting bone and joint health are also popular, especially among older adults, as they seek to prevent osteoporosis and maintain mobility. Immunity and digestive health supplements have surged in demand, particularly post-pandemic, as people are more focused on boosting their immune system and improving gut health. Products aimed at general health remain steady, appealing to those looking for multivitamins and minerals to enhance overall well-being. Cardiovascular health supplements, such as omega-3 and heart-supporting nutrients, attract attention from middle-aged and elderly consumers. Lastly, supplements addressing other health concerns, including anti-cancer, diabetic management, and skin health, are gaining traction due to increased focus on preventive healthcare and specialized wellness needs. This diversification of health-focused supplements reflects broader consumer interest in personalized and proactive health strategies.

Considered in this report
• Geography: UK
• Historic Year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029



Aspects covered in this report
• UK dietary supplements
• by application type market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Based on by type of dietary supplement in the report:
• Vitamins
• Minerals
• Botanicals
• Amino acids
• Probiotics
• Other types

Based on by form type in the report:
• Tablets
• Capsules
• Powder
• Liquids
• Other formulations

Based on by end user type market in the report:
• Adults
• Infants and children
• Pregnant women
• Other end users

Based on by application type market in the report:
• Energy and weight management
• Bone and joint health
• Immunity and digestive health
• General health
• Cardiac health
• Other applications

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to medical industry, protein supplement manufacturers, suppliers, associations & organizations related to dietary supplement market, trends and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.