Brazil Dietary Supplements Market Overview, 2029

The dietary supplement market in Brazil has experienced significant growth and is a thriving industry within the country. Brazil's large population, coupled with an increasing focus on health and wellness, has contributed to the expansion of the market. Dietary supplements are widely consumed by individuals seeking to support their overall well-being, enhance athletic performance, address specific health concerns, or fill nutritional gaps in their diets. The market offers a wide range of products, including vitamins, minerals, herbal extracts, amino acids, and specialty supplements. Brazil's rich biodiversity and traditional medicinal practices have also influenced the market, with many dietary supplements incorporating natural ingredients sourced from the Amazon rainforest and other native plant species. The growing health consciousness among consumers, coupled with a desire for preventive healthcare, has driven the demand for dietary supplements. Additionally, the Brazilian government has implemented regulations to ensure the safety and quality of dietary supplements, providing consumer confidence and fostering the growth of the industry. With a large and increasingly health-conscious population, a diverse range of products, and supportive regulatory measures, the dietary supplement market in Brazil presents numerous opportunities for both domestic and international companies operating in the sector. Supplements are a substitute for these nutrients, which are not consumed in enough quantities to be needed for overall growth and development of the body. These may be in the form of pills, tablets, liquids, or capsules. However, they need to be monitored as everyone’s needs differ and different nutrients are required. Consuming higher than recommended doses may be harmful and result in negative effects.

According to the research report "Brazil Dietary supplements Market Overview, 2029," published by Bonafide Research, the Brazil Dietary supplements market is anticipated to grow at more than 7.03% CAGR from 2024 to 2029. There has been a significant increase in health awareness among the Brazilian population. Consumers are becoming more conscious of their lifestyles, diet choices, and overall well-being. This has led to a greater interest in dietary supplements as a means to support health goals and improve overall quality of life. Brazil has a strong sports and fitness culture, with a significant portion of the population engaging in physical activities and sports. Athletes, fitness enthusiasts, and individuals looking to enhance their athletic performance often turn to dietary supplements to support their training, recovery, and overall fitness goals. This has fueled the demand for sports nutrition and performance-enhancing supplements. Vitamins and botanicals form the major market share by type of supplement taken by consumers more than other types. However, since the food consumed by consumers is low in fibre, omega fatty acids, and carotenoids, other types of supplements are expected to remain in high demand by consumers.

The dietary supplements are most widely sold over the counter in pharmacy stores as they are easy to reach in every area of the city. There has been a significant rise in health consciousness among the Brazilian population. Consumers are becoming more aware of the importance of a healthy lifestyle, including proper nutrition and supplementation. As people strive to improve their overall well-being, they turn to dietary supplements as a convenient way to support their nutritional needs and address specific health concerns. Despite Brazil's rich agricultural resources, there are instances of nutritional deficiencies among certain segments of the population. Factors such as inadequate diets, limited access to nutritious food, and specific dietary restrictions can contribute to these deficiencies. Dietary supplements are sought after as a means to fill nutrient gaps and ensure optimal nutrient intake, especially for essential vitamins, minerals, and other micronutrients. However, due to the increase in supermarkets and hypermarkets establishments and consumers' inclined towards buying their fix of groceries from these outlets, their popularity has increased. Since supermarkets give attractive discounts, consumers do not need to travel to a different store to specifically purchase the same. Furthermore, consumers can easily read the labels and compare them to other products on the shelf. Research and development are the key success factors for dietary supplements, which require heavy investments.

Botanicals hold almost one fourth of the market share and are expected to grow rapidly over the forecast period. Innovation with amino acids to achieve specific functions such as weight loss and muscle repair is furthering their demands. Rising preventive healthcare and an increased awareness of consumers' health towards health creates demand for botanicals. Women facing problems like insomnia and hot flashes are able to relieve their symptoms through these supplements. Botanicals like fish oil, detoxes, and probiotic drinks are on the rise. High income levels and developing infrastructure for sports and fitness are further expected to boost market demand. During the pandemic, the government advised using certain herbal supplements to maintain health and reduce the chances of getting affected by more of the virus. Adults demand more of these supplements as, with age, their bodies require some essential nutrients for proper functioning. Also, as with age, they have developed some or other type of chronic disease, so they do not get sufficient nutrition from the food they are required to consume. Additionally, the hectic working schedules and fast-changing lifestyles lead to increased use of dietary supplements by adults. The rise in the number of chronic diseases like obesity, cardiovascular disease, and diabetes are the other factors driving the future markets. Tablets are the most common and easiest form of supplement for consumers and lead the market by form type. It is low in cost, has a long shelf life, and is a convenient form for multivitamins and is expected to positively lead the market growth in the future. On the other hand, the encapsulation of finished products for controlled release is expected to bolster future growth from the capsule segment. However, the high price of capsules is expected to be a restraint for this type of supplement.

Covid impact
During the COVID-19 pandemic, all the industries are being impacted, and the dietary supplements industry is also one of them. Initially, when the coronavirus spread, it was difficult for the companies to supply their products to the market for consumption purposes, and the production of dietary products also faced disruption in the supply chain completely. Consumers were only focusing on highly essential products such as food and beverages and other essential products. After sometime, the companies started reopening to fulfil the demand for products in the market. It has been found that dietary supplements are helpful in boosting the immune system. The demand for dietary supplements has been greatly increased due to this new trend.

Considered in this report
• Geography: Brazil
• Historic Year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029

Aspects covered in this report
• Brazil dietary supplements
• by application type market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Based on by type of dietary supplement in the report:
• Vitamins
• Minerals
• Botanicals
• Amino acids
• Probiotics
• Other types

Based on by form type in the report:
• Tablets
• Capsules
• Powder
• Liquids
• Other formulations

Based on by end user type market in the report:
• Adults
• Infants and children
• Pregnant women
• Other end users

Based on by application type market in the report:
• Energy and weight management
• Bone and joint health
• Immunity and digestive health
• General health
• Cardiac health
• Other applications

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to medical industry, protein supplement manufacturers, suppliers, associations & organizations related to dietary supplements market, trends and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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Manmayi Raval

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