India Dietary Supplements Market Overview, 2029

The dietary supplement market in India has witnessed significant growth in recent years, driven by various factors such as increasing health awareness, a growing middle class, changing lifestyles, and a shift towards preventive healthcare. India has a rich tradition of Ayurveda, which emphasizes holistic well-being and natural remedies, and this has influenced the dietary supplement market. The market offers a wide range of dietary supplements including vitamins, minerals, herbal extracts, probiotics, protein powders, and specialty supplements catering to different health needs. One of the key drivers of the Indian dietary supplement market is the rising health consciousness among consumers. People are becoming more aware of the importance of nutrition and are actively seeking ways to maintain good health. The increasing prevalence of lifestyle diseases such as obesity, diabetes, and cardiovascular conditions has further fueled the demand for dietary supplements as a means to bridge nutritional gaps and support overall well-being. The growing middle-class population and rising disposable incomes have also contributed to the market's growth. As people's purchasing power increases, they are more willing to spend on health and wellness products, including dietary supplements. Additionally, urbanization and Westernization of lifestyles have led to dietary changes and an increased focus on fitness and self-care, further driving the demand for dietary supplements. India's large population, including a significant youth demographic, presents a vast consumer base for dietary supplements. The younger generation is more health-conscious and actively seeks ways to enhance their physical and mental well-being. Moreover, the increasing influence of social media, celebrity endorsements, and fitness trends has played a role in shaping consumer preferences and driving the demand for dietary supplements. The modern lifestyle that is followed today by the millennial generation devoids them of a healthy diet. It lacks vitamin C and D, folic acid, calcium, selenium, iodine, minerals, and other nutrients. Supplements are a substitute for these nutrients, which are not consumed in enough quantities to be needed for overall growth and development of the body. These may be in the form of pills, tablets, liquids, or capsules. However, they need to be monitored as everyone’s needs differ and different nutrients are required. Consuming higher than recommended doses may be harmful and result in negative effects.

According to the research report "India Dietary supplements Market Overview, 2029," published by Bonafide Research, the India Dietary supplements market is anticipated to grow at more than 22.19% CAGR from 2024 to 2029. There is a growing awareness among Indians about the importance of maintaining good health and preventing lifestyle-related diseases. As people become more conscious of their well-being, they are actively seeking ways to improve their nutritional intake and overall health. This has led to a rising demand for dietary supplements as a convenient and accessible means to bridge nutritional gaps and support optimal health. There is a notable shift in India towards preventive healthcare rather than solely relying on curative measures. Individuals are proactively adopting healthier lifestyles, including regular exercise, balanced diets, and the use of dietary supplements to support their wellness goals. The concept of ""self-care"" is gaining popularity, and dietary supplements play a vital role in this approach by providing essential nutrients and supporting specific health needs. Vitamins and botanicals form the major market share by type of supplement taken by consumers more than other types. However, since the food consumed by consumers is low in fibre, omega fatty acids, and carotenoids, other types of supplements are expected to remain in high demand by consumers. Capsules and gels and gummies are gaining traction in the market as they look appetising and are easier to consume. Gummies containing a wide range of vitamins and minerals are also appealing to children. Since the rise of chronic diseases among the rising geriatric population of the world, they are projected to be in high demand from them over the forecast period. However, pregnant women are expected to have the lowest demand. Consumers rely on buying their medicines and related products from trusted and nearby pharmacy stores rather than supermarkets or hypermarkets.

Botanicals hold almost one fourth of the market share and are expected to grow rapidly over the forecast period. Innovation with amino acids to achieve specific functions such as weight loss and muscle repair is furthering their demands. Rising preventive healthcare and an increased awareness of consumers' health towards health creates demand for botanicals. Women facing problems like insomnia and hot flashes are able to relieve their symptoms through these supplements. Botanicals like fish oil, detoxes, and probiotic drinks are on the rise. High income levels and developing infrastructure for sports and fitness are further expected to boost market demand. During the pandemic, the government advised using certain herbal supplements to maintain health and reduce the chances of getting affected by more of the virus. Tablets are the most common and easiest form of supplement for consumers and lead the market by form type. There is a growing trend towards targeted formulations in dietary supplement tablets. Manufacturers are developing tablets that cater to specific health needs and nutritional requirements. This includes tablets formulated for bone health, joint support, skin rejuvenation, heart health, digestive health, and cognitive function, among others. Targeted formulations allow consumers to address their specific health concerns with precision. Furthermore, Combination dietary supplement tablets that incorporate multiple nutrients or ingredients are gaining popularity. These tablets offer a convenient way to obtain a comprehensive range of nutrients in a single dose. For example, multivitamin tablets that contain a blend of essential vitamins and minerals are widely sought after by consumers seeking comprehensive nutritional support.

The dietary supplements are most widely sold over the counter in pharmacy stores as they are easy to reach in every area of the city. However, due to the increase in supermarkets and hypermarkets establishments and consumers' inclined towards buying their fix of groceries from these outlets, their popularity has increased. Since supermarkets give attractive discounts, consumers do not need to travel to a different store to specifically purchase the same. Furthermore, consumers can easily read the labels and compare them to other products on the shelf. Research and development are the key success factors for dietary supplements, which require heavy investments. Furthermore, strict regulations regarding health benefit claims and product labelling are expected to pose challenges for dietary supplements during the forecast period. There is a growing preference for natural and herbal dietary supplements in India. Consumers are drawn towards products that are derived from natural sources, such as Ayurveda herbs, traditional formulations, and botanical extracts. The belief in the holistic benefits of natural ingredients and their perceived safety and efficacy drive the demand for herbal supplements. Adults demand more of these supplements as, with age, their bodies require some essential nutrients for proper functioning. Also, as with age, they have developed some or other type of chronic disease, so they do not get sufficient nutrition from the food they are required to consume. Additionally, the hectic working schedules and fast-changing lifestyles lead to increased use of dietary supplements by adults. The rise in the number of chronic diseases like obesity, cardiovascular disease, and diabetes are the other factors driving the future markets.

Covid impact
During the COVID-19 pandemic, all the industries are being impacted, and the dietary supplements industry is also one of them. Initially, when the coronavirus spread, it was difficult for the companies to supply their products to the market for consumption purposes, and the production of dietary products also faced disruption in the supply chain completely. Consumers were only focusing on highly essential products such as food and beverages and other essential products. After sometime, the companies started reopening to fulfil the demand for products in the market. It has been found that dietary supplements are helpful in boosting the immune system. The demand for dietary supplements has been greatly increased due to this new trend.



Considered in this report
• Geography: India
• Historic Year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029

Aspects covered in this report
• India dietary supplements
• By application type market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Based on by type of dietary supplement in the report:
• Vitamins
• Minerals
• Botanicals
• Amino acids
• Probiotics
• Other types

Based on by form type in the report:
• Tablets
• Capsules
• Powder
• Liquids
• Other formulations

Based on by end user type market in the report:
• Adults
• Infants and children
• Pregnant women
• Other end users

Based on by application type market in the report:
• Energy and weight management
• Bone and joint health
• Immunity and digestive health
• General health
• Cardiac health
• Other applications

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to medical industry, protein supplement manufacturers, suppliers, associations & organizations related to dietary supplements market, trends and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.