China Dietary Supplements Market Overview, 2029

China’s dietary supplements market is diverse, encompassing products like vitamins, minerals, herbal supplements, and functional foods that cater to various health needs. With a population that increasingly values holistic well-being, there's growing demand for supplements that address specific concerns, such as weight management, cardiovascular health, and mental well-being. Urbanization and modern lifestyles, which often lead to unbalanced diets, have driven many Chinese consumers to turn to supplements to fill nutritional gaps. The integration of Traditional Chinese Medicine (TCM) with modern nutraceuticals provides a unique dimension to the industry, as consumers trust remedies based on centuries-old wisdom alongside scientifically-backed formulations. E-commerce platforms such as Alibaba's Tmall and JD.com have been crucial in expanding accessibility to dietary supplements, allowing consumers to explore a wider range of products. At the same time, international brands face stiff competition from local players who are increasingly innovating and adapting to consumer preferences. Government regulations on product safety and labeling, enforced by bodies like the State Administration for Market Regulation (SAMR), have tightened in recent years, ensuring better quality and fostering consumer confidence. The sector’s outlook remains robust, with rising consumer awareness, government initiatives promoting health, and a thriving online retail market driving continued expansion.

According to the research report "China Dietary supplements Market Overview, 2029," published by Bonafide Research, the China Dietary supplements market is anticipated to grow at more than 7.84% CAGR from 2024 to 2029. Notably, non-herbal and traditional dietary supplements are expected to outpace their herbal counterparts, reflecting a consumer preference for scientifically validated products that offer tangible health benefits. This shift aligns with broader trends in health and wellness, where consumers are increasingly prioritizing preventive healthcare measures over reactive treatments. The rise in disposable income among Chinese consumers has also played a crucial role in this market expansion. With higher income levels, consumers are more inclined to invest in health-enhancing products, leading to a surge in demand for nutritional supplements2. The aging population further exacerbates this trend, as older adults seek supplements to manage health issues and improve their quality of life. Additionally, the popularity of sports nutrition products is rising, fueled by an increasing interest in fitness and athletic performance among younger demographics. International brands are increasingly entering the Chinese market, intensifying competition and contributing to a fragmented landscape. This influx not only diversifies product offerings but also raises consumer expectations regarding quality and efficacy. Moreover, there is a growing demand for personalized supplements tailored to individual health needs, reflecting a shift towards customized nutrition solutions. The market is also seeing innovations in product formats, with liquid and gummy supplements gaining traction due to their convenience and palatability.

Botanicals hold almost one fourth of the market share and are expected to grow rapidly over the forecast period. Innovation with amino acids to achieve specific functions such as weight loss and muscle repair is furthering their demands. Botanical supplements are often perceived as natural and safe, with fewer potential side effects compared to synthetic alternatives. Chinese consumers have a preference for natural products and may trust botanical supplements due to their long history of use in traditional medicine. The belief in the effectiveness of botanical ingredients drives the demand for botanical-based dietary supplements. Rising preventive healthcare and an increased awareness of consumers' health towards health creates demand for botanicals. Women facing problems like insomnia and hot flashes are able to relieve their symptoms through these supplements. Botanicals like fish oil, detoxes, and probiotic drinks are on the rise. High income levels and developing infrastructure for sports and fitness are further expected to boost market demand. During the pandemic, the government advised using certain herbal supplements to maintain health and reduce the chances of getting affected by more of the virus.

The dietary supplements are most widely sold over the counter in pharmacy stores as they are easy to reach in every area of the city. However, due to the increase in supermarkets and hypermarkets establishments and consumers' inclined towards buying their fix of groceries from these outlets, their popularity has increased. Since supermarkets give attractive discounts, consumers do not need to travel to a different store to specifically purchase the same. Furthermore, consumers can easily read the labels and compare them to other products on the shelf. Research and development are the key success factors for dietary supplements, which require heavy investments. Furthermore, strict regulations regarding health benefit claims and product labelling are expected to pose challenges for dietary supplements during the forecast period.

Tablets are the most common and easiest form of supplement for consumers and lead the market by form type. It is low in cost, has a long shelf life, and is a convenient form for multivitamins and is expected to positively lead the market growth in the future. On the other hand, the encapsulation of finished products for controlled release is expected to bolster future growth from the capsule segment. However, the high price of capsules is expected to be a restraint for this type of supplement. Adults demand more of these supplements as, with age, their bodies require some essential nutrients for proper functioning. Also, as with age, they have developed some or other type of chronic disease, so they do not get sufficient nutrition from the food they are required to consume. Additionally, the hectic working schedules and fast-changing lifestyles lead to increased use of dietary supplements by adults. The rise in the number of chronic diseases like obesity, cardiovascular disease, and diabetes are the other factors driving the future markets.



Covid impact
During the COVID-19 pandemic, all the industries are being impacted, and the dietary supplements industry is also one of them. Initially, when the coronavirus spread, it was difficult for the companies to supply their products to the market for consumption purposes, and the production of dietary products also faced disruption in the supply chain completely. Consumers were only focusing on highly essential products such as food and beverages and other essential products. After sometime, the companies started reopening to fulfil the demand for products in the market. It has been found that dietary supplements are helpful in boosting the immune system. The demand for dietary supplements has been greatly increased due to this new trend.

Considered in this report
• Geography: China
• Historic Year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029

Aspects covered in this report
• China dietary supplements
• By application type market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Based on by type of dietary supplement in the report:
• Vitamins
• Minerals
• Botanicals
• Amino acids
• Probiotics
• Other types

Based on by form type in the report:
• Tablets
• Capsules
• Powder
• Liquids
• Other formulations

Based on by end user type market in the report:
• Adults
• Infants and children
• Pregnant women
• Other end users

Based on by application type market in the report:
• Energy and weight management
• Bone and joint health
• Immunity and digestive health
• General health
• Cardiac health
• Other applications

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to medical industry, protein supplement manufacturers, suppliers, associations & organizations related to dietary supplements market, trends and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.