Mexico Dietary Supplements Market Overview, 2029

Mexican consumers are becoming more health-conscious and proactive in managing their well-being. There is a growing awareness of the importance of proper nutrition and the role that dietary supplements can play in supporting overall health. Consumers are seeking ways to fill nutritional gaps, address specific health concerns, and improve their quality of life, leading to increased demand for dietary supplements. Mexico has a rich history of traditional medicine practices, which heavily influence the dietary supplement market. Many consumers in Mexico are familiar with traditional herbal remedies and natural ingredients used in dietary supplements. As a result, there is a preference for natural and herbal-based supplements that align with traditional healing practices. Mexican culture places a strong emphasis on family, health, and well-being. Consumers in Mexico prioritize taking care of their health and the health of their loved ones. The dietary supplement market aligns with these cultural values, offering products that support health and promote well-being.

According to the research report "Mexico Dietary Supplements Market Overview, 2029," published by Bonafide Research, the Mexico Dietary Supplements market is expected to reach a market size of more than USD 8.65 Billion by 2029. Mexican consumers are becoming more health-conscious and proactive in managing their well-being. There is a growing awareness of the importance of nutrition and the role that dietary supplements can play in supporting overall health. Consumers are seeking ways to fill nutritional gaps, address specific health concerns, and improve their quality of life. This increased health consciousness is driving the demand for dietary supplements in Mexico. Furthermore the Mexico has experienced a growing middle-class population with rising disposable incomes. As individuals have more disposable income, they are willing to spend on health and wellness products, including dietary supplements. Increased purchasing power allows consumers to invest in products that support their health and well-being, driving the growth of the dietary supplement market. Capsules and gels and gummies are gaining traction in the market as they look appetising and are easier to consume. Gummies containing a wide range of vitamins and minerals are also appealing to children. Since the rise of chronic diseases among the rising geriatric population of the world, they are projected to be in high demand from them over the forecast period. However, pregnant women are expected to have the lowest demand. Consumers rely on buying their medicines and related products from trusted and nearby pharmacy stores rather than supermarkets or hypermarkets.

Botanicals hold almost one fourth of the market share and are expected to grow rapidly over the forecast period. Innovation with amino acids to achieve specific functions such as weight loss and muscle repair is furthering their demands. Rising preventive healthcare and an increased awareness of consumers' health towards health creates demand for botanicals. Women facing problems like insomnia and hot flashes are able to relieve their symptoms through these supplements. Botanicals like fish oil, detoxes, and probiotic drinks are on the rise. High income levels and developing infrastructure for sports and fitness are further expected to boost market demand. During the pandemic, the government advised using certain herbal supplements to maintain health and reduce the chances of getting affected by more of the virus.

The dietary supplements are most widely sold over the counter in pharmacy stores as they are easy to reach in every area of the city. However, due to the increase in supermarkets and hypermarkets establishments and consumers' inclined towards buying their fix of groceries from these outlets, their popularity has increased. Since supermarkets give attractive discounts, consumers do not need to travel to a different store to specifically purchase the same. Furthermore, consumers can easily read the labels and compare them to other products on the shelf. Research and development are the key success factors for dietary supplements, which require heavy investments. Furthermore, strict regulations regarding health benefit claims and product labelling are expected to pose challenges for dietary supplements during the forecast period.

Tablets are the most common and easiest form of supplement for consumers and lead the market by form type. It is low in cost, has a long shelf life, and is a convenient form for multivitamins and is expected to positively lead the market growth in the future. On the other hand, the encapsulation of finished products for controlled release is expected to bolster future growth from the capsule segment. However, the high price of capsules is expected to be a restraint for this type of supplement. Adults demand more of these supplements as, with age, their bodies require some essential nutrients for proper functioning. Also, as with age, they have developed some or other type of chronic disease, so they do not get sufficient nutrition from the food they are required to consume. Additionally, the hectic working schedules and fast-changing lifestyles lead to increased use of dietary supplements by adults. The rise in the number of chronic diseases like obesity, cardiovascular disease, and diabetes are the other factors driving the future markets. As adults age, their nutritional needs may change due to factors such as decreased nutrient absorption, changes in metabolism, and age-related health conditions. Dietary supplements can help bridge nutritional gaps and provide additional support to meet these changing needs. Adults may turn to dietary supplements to ensure they are getting an adequate intake of essential vitamins, minerals, and other nutrients.



Covid impact
During the COVID-19 pandemic, all the industries are being impacted, and the dietary supplements industry is also one of them. Initially, when the coronavirus spread, it was difficult for the companies to supply their products to the market for consumption purposes, and the production of dietary products also faced disruption in the supply chain completely. Consumers were only focusing on highly essential products such as food and beverages and other essential products. After sometime, the companies started reopening to fulfil the demand for products in the market. It has been found that dietary supplements are helpful in boosting the immune system. The demand for dietary supplements has been greatly increased due to this new trend.

Considered in this report
• Geography: Mexico
• Historic Year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029

Aspects covered in this report
• Mexico dietary supplements
• By application type market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Based on by type of dietary supplement in the report:
• Vitamins
• Minerals
• Botanicals
• Amino acids
• Probiotics
• Other types

Based on by form type in the report:
• Tablets
• Capsules
• Powder
• Liquids
• Other formulations

Based on by end user type market in the report:
• Adults
• Infants and children
• Pregnant women
• Other end users

Based on by application type market in the report:
• Energy and weight management
• Bone and joint health
• Immunity and digestive health
• General health
• Cardiac health
• Other applications

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.
Intended audience
This report can be useful to medical industry, protein supplement manufacturers, suppliers, associations & organizations related to dietary supplements market, trends and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.