United Kingdom Plant-based Meat Market Overview, 2029

United Kingdom is one of the largest meat eating countries in the world. About 86% of the population is taking meat in their daily diet. The rise in number of diseases like cardiovascular, cancer, obesity is paving the road for plant based meat in UK. Taste plays a pivotal role in convincing meat eaters to turn vegan even if they consume it once or twice a week. Price is another restraining factor as the gap between traditional and non-traditional meats is high. However, with rise in demand and supply this gap would be filled up very soon. Major retailers are also venturing into developing their own small labels under animal free meats in the country. The plant based meat movement is led forward by the rapid demands from the young generation.

According to the report title “United Kingdom Plant-based Meat Market Overview, 2029”, published by Bonafide research, the plant based meat market in United Kingdom is estimated to grow over 12% during forecast period ending 2026.The market grew historically by 146% which is slower when compared to Germany’s growth during the same period. Due to health conscious and environmental friendly many people attracted and shift towards the plant based meat. The pandemic has also lead to the rise in plant based meat. Soy is widely used and more convenient source of plant based meat. After Soy the wheat is also most preferred and it has a market share of over 25%. Consumers also demand for high protein ingredients sources like pea and other grains like quinoa, oats, beans, nuts and other types of as the main source for plant based meat products. Sausages and burger patties form more than 60% of the plant based meat market in UK. Pork plant based meat is the highest consumed plant meat in UK. The retail sector of UK is much more developed than some other countries. Consumers in UK are aware of consuming home cooked meals that too plant based which means healthiest option.

Consumer’s behavior is changing and they are moving away from animal protein due to rising incidences of health diseases. United Kingdom people are suffering from the problems which are very serious in the present scenario like obesity, diabetes and heart related issues or disease. This is due to their busy and stressful lifestyles and increasing junk food consumption due to its cheap cost. Veganism becomes more preferable due to this. Due to the growing adaptation of plant based meat will increase it growth in the future and also the share market of plant based meat increased by 2026. Growing concern of consumers regarding welfare of animal and emission of greenhouse gases created by the distinguished practices of the meat industry is dragging the market Celebrity endorsements of vegan/vegetarian diets are projected to augment the demand for meat alternatives in the global market.

Launch of new product by the manufacturer similar to meat in terms of taste, texture and colour will lead to increase in demand. The plant-based meat is highly consumed in the Hotel/Restaurant/Café (HORECA) sector. Many big companies want to join with or merge with fast-food joints and restaurants chains to promote the adoption of their products. For example, fast-food joints such as Burger King, McDonald’s, and Subway are launching new vegan meat products to capitalize on the industry dominated by health-conscious customers. Plant based burger has a steady growth during the corona virus pandemic and it will grow in future as an alternative to animal meat. Low-gluten and low-fat contents of plant based burger make them a highly favored product amongst health-conscious individuals.

The growing number of flexitarians in UK is driving the market growth rather than vegans who constitute for just about a percent of UK’s populace. The consumers demand beyond chicken breasts and pork steaks to meat free beef. There is a need for innovation in product development as it is the demand from consumers. The quality and taste are the essential factors for plant based meat products. As the demand and supply of plant based meat will rise the prices will go down and so the purchasing power of the consumers. Some consumers are still reluctant to try out plant meats fearing health issues over the quality of protein it provides. Companies need to be more transparent about the healthiness of the product, its quantity and quality. The majority of populace that are young are more attracted towards plant meat as they are always on the verge to try out new food items.



Considered in this report
• Geography: United Kingdom
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029

Aspects covered in this report
• United Kingdom plant based meat products market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Five force models
• Top profiled companies
• Strategic recommendation

By Source in the report
• Soy
• Pea
• Wheat
• Others (Quinoa, oats, nuts etc.)

Types of meat products in the report
• Burger Pattie
• Sausages
• Strips & Nuggets
• Meatballs
• Others

By Type in the report
• Beef
• Chicken
• Pork
• Fish
• Other (Lamb, Turkey)

By End-User in the report
• Retail
• HoReCa

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to plant based meat industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.