Australia Vacuum Cleaner Market Overview, 2028

The vacuum cleaner was first introduced to Australia in the late 19th century, around the same time it was invented in the United States. Early vacuum cleaners in Australia were heavy and cumbersome, with many being powered by steam. Over time, technological advancements made vacuum cleaners lighter, more powerful, and more convenient to use. The introduction of electric motors to vacuum cleaners in the early 20th century made them more widely available to the general public. This led to a rise in popularity, and by the 1930s, vacuum cleaners had become a common household appliance in Australia. In the decades that followed, vacuum cleaners continued to evolve, becoming smaller, more efficient, and easier to use. Vacuum cleaners are an indispensable tool in many Australian homes, with a variety of models available to suit different needs and budgets. The industry is now dominated by a few major manufacturers, including Dyson, Bissell, and Shark, who offer a wide range of vacuum cleaners, from handheld and stick models to powerful upright vacuums.

According to the research report “Australia Vacuum Cleaner Market Overview, 2028," published by Bonafide Research, the market is expected to add USD 0.36 billion by 2028. With the rise in population and urbanisation, there has been an increase in demand for appliances that save time and make housecleaning easier and more comfortable. A sustainable lifestyle causes a shift in consumption patterns and an increase in household appliance expenses. As a result, for the vacuum industry to grow there is a need for customary development and innovation, with the understanding that these innovations must adhere to efficiency and environmental-friendly provisions. Newer technology will also address battery life issues, causing demand for vacuum cleaners to rise. Vacuum cleaners are in high demand due to their cost-effectiveness, safety, efficiency, high accessibility to small areas, and automation in cleaning. The rise in disposable income and increase in the working population, combined with high purchasing power and the ease of operation of vacuum cleaners, are expected to drive demand for vacuum cleaners even further.

In Australia, vacuum cleaners are regulated by the Australian Competition and Consumer Commission (ACCC) and the Department of the Environment and Energy. The ACCC enforces consumer protection laws, including the Australian Consumer Law (ACL), which requires that vacuum cleaners be safe and fit for purpose. The Department of the Environment and Energy is responsible for the energy efficiency of vacuum cleaners and sets standards for their performance under the Energy Rating Label program. Vacuum cleaners must meet these standards in order to be sold in Australia. Additionally, vacuum cleaners must meet the safety requirements set by the Australian Electro technical Committee (AS/NZS 60335-2-34), which covers the electrical safety of vacuum cleaners.

By application type, the vacuum cleaner market is segmented into residential, commercial, and industrial. The rising number of allergy and asthma cases caused by dust and dirt in residential settings, combined with the need to keep homes disease-free, are expected to drive demand for residential vacuum cleaners. Furthermore, the increasing availability of advanced products that can efficiently capture the smallest of impurities is driving market in residential applications.

By product type, the market is segmented into canister, robotic, upright, dry, wet, central, and others. Currently Canister vacuum cleaner is dominating the market because they work well on all types of flooring; canister vacuum cleaners dominate the vacuum cleaner market in the Australia. Generally, canister vacuum cleaners also offer more suction and greater airflow. During the forecasted period, demand for robotic vacuum cleaners is expected to rise. In response to COVID-19, new cleaning requirements and demands have emerged in order to free up the human workforce for other duties, particularly in hospitals. As a result of such demands, the commercial sector has been forced to adopt autonomous or robotic vacuum cleaners. Automatic charging, the smart home trend, and voice-activated commands powered by digital voice assistants like Amazon Alexa and Google Assistant are all enticing residential clients and end-users. Furthermore, advanced features like navigation technology, voice control, and remote control enable these devices to save users time and reduce the need for human assistance.



By Corde type vacuum cleaner market is segmented by Cordless Vacuum cleaner and Corde Vacuum cleaner, Cordless vacuum cleaners, also known as stick vacuums, free from the frustrating faff of cords. They're lightweight, easy on the back and run on rechargeable batteries. Corded vacuums are plugged into the mains power so they generally have stronger suction power and give better results, particularly on carpets. Currently the market is dominated by Corde Vacuum cleaner, during the forecast period the market is expected to be dominated by Cordless Vacuum cleaners due to Cordless vacuum cleaners work on batteries and offer better portability and convenience when compared with corded vacuum cleaners. Moreover, battery-powered or cordless vacuum cleaners tend to be safer than vacuum cleaners with cords and provide more flexibility, making them extremely agile.

The market is segmented by distribution channel into online and offline; currently, the offline segment dominates the market for vacuum cleaners in Australia, but during the forecast period, the online segment is expected to dominate the market for vacuum cleaners in Australia due to an increase in internet penetration, the rise of use of smart phones, and ease of booking and ease of delivery, which are some of the factors expected to drive the online distribution channel. Retail Stores: Major retailers such as Harvey Norman, The Good Guys, JB Hi-Fi and Bunnings Warehouse offer a wide range of vacuum cleaners from top brands. Online websites for distribution of vacuum cleaner in Australia: Popular online retailers such as Amazon, eBay and Catch offer vacuum cleaners for sale, with the advantage of home delivery.

The growing awareness about the advantages of vacuum cleaners such as time-efficiency, energy-saving cleaning, and convenience promote the demand for vacuum cleaners. Along with this rapid urbanization, increase in disposable income, improved standard of living, raise in population of working women, and surge in dependence on technology boost the demand for vacuum cleaners.

Vacuum cleaners are hefty, bulky machines that are usually hard to move around the home. Regardless, in the case of an upright vacuum cleaner, it is almost impossible to move up and down stairs. The vacuum cleaner was manufactured in a fairly large size, although it was not heavy. Moving and keeping the device will require a large space.

RECENT DEVELOPMENTS
• November 2022 Samsung Electronics has announced the availability of its new robot vacuum cleaner, the BESPOKE Jet Bot AI+, via the Samsung Australia online store. Bespoke Jet Bot AI+ comes with an active stereo-type 3D sensor, which accurately scans a wide area to avoid small, hard-to-detect objects on the floor. Its 3D depth camera—equivalent to 256,000 distance sensors—can precisely detect obstacles as small as 1 cm. This innovative object detection helps prevent the unit from getting stuck on small obstacles in its cleaning path.

COVID 19 IMPACT
The COVID-19 outbreak has boosted the overall growth of the vacuum cleaner market. During the lockdown, people chose to replace their old appliances with smart and advanced ones. Furthermore, as the number of COVID-19 cases increased, people were compelled to stay at home, so they actively spent on household appliances to gain more comfort. As a result, COVID-19 has had a positive impact on the overall growth of the vacuum cleaner market.

Considered in this report
• Geography: Australia
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Australia vacuum cleaner market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By application Type
• Residential
• Commercial
• Industrial

By product Type
• Canister
• Robotic
• Upright
• Dry
• Wet
• Central
• Others ( Black Pack, Pneumatic etc)

By Corde Type
• Cordless Vacuum Cleaner
• Cord Vacuum Cleaner

By Distribution Channel
• Online
• Offline

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Vacuum Cleaner market, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.