The Global Olive Oil Market is segmented into By Type (Extra Virgin Olive Oil (EVOO), Virgin Olive Oil, Refined Olive Oil and Others (Blended & Flavored Oils)), By End User (Households/Residential, Foodservice & HoReCa, Cosmetics & Personal Care and Pharmaceutical Industry, Industrial & Others(soap and detergent manufacturing, textile and leather processing, lubricants, biodiesel production, wood polishing, and premium pet food)), By Source (Conventional and Organic) and By Distribution Channel (Supermarkets & Hypermarkets, Online Retail, Convenience Stores, Specialty Stores and Others (Direct Sales & HoReCa)).
The global olive oil market, valued at over USD 3.69 billion in 2024, is projected to grow to more than USD 5.51 billion, driven by increasing health-conscious consumer trends.
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The olive oil industry is a crucial segment of the global edible oil market, valued for its health benefits, culinary versatility, and deep cultural significance. Originating in the Mediterranean region, olive oil has been a staple in diets for thousands of years. Today, it is produced in many parts of the world, including Spain, Italy, Greece, Turkey, Tunisia, and even newer markets such as the United States, Australia, and China. The industry's growth is driven by increasing consumer awareness of its health advantages, such as its high content of monounsaturated fats and antioxidants, which contribute to heart health and overall well-being. Spain dominates the global olive oil market, accounting for nearly half of the total production, followed by Italy and Greece. These countries have established strong export markets, supplying olive oil to North America, Asia, and the Middle East. The rising demand for premium and extra virgin olive oil (EVOO) has encouraged producers to focus on high-quality products with superior taste and nutritional value. Additionally, the organic and cold-pressed olive oil segments are gaining popularity as consumers seek natural and minimally processed options. The increasing popularity of Mediterranean diets and the growing demand for healthy fats have created opportunities for expansion in new markets. Countries like India, China, and Brazil are witnessing rising olive oil consumption due to greater awareness of its health benefits. Furthermore, innovations in sustainable farming techniques, such as precision agriculture and drought-resistant olive tree varieties, are helping producers adapt to environmental challenges. At the same time, consumers are becoming increasingly aware of the importance of authenticity and traceability in their food choices. The rise of fraudulent olive oil products, where lower-quality oils are mixed with or mislabeled as extra virgin olive oil, has led to growing demand for stricter regulations and transparent supply chains. In response, many companies are investing in blockchain technology and certification programs to provide verifiable proof of origin and quality. Labels such as Protected Designation of Origin (PDO) and organic certifications help consumers make informed purchasing decisions while supporting reputable producers who adhere to high standards. According to the research report "Global Olive Oil Market Outlook, 2030," published by Bonafide Research, the Global Olive Oil market was valued at more than USD 3.69 Billion in 2024, and expected to reach a market size of more than USD 5.51 Billion by 2030 with the CAGR of 7.04% from 2025-30. As the olive oil industry continues to evolve, sustainability and quality assurance are becoming key drivers of success. Producers are increasingly recognizing the need to adopt environmentally responsible practices to ensure long-term viability while meeting consumer expectations. One of the most significant developments in sustainable olive oil production is the utilization of waste by-products for energy generation. The olive milling process produces large amounts of by-products, such as olive pomace and wastewater, which were traditionally considered waste. However, modern advancements have enabled producers to convert these by-products into biofuels, fertilizers, and animal feed, thereby reducing environmental impact and maximizing resource efficiency. Another critical aspect of sustainability in the olive oil industry is the implementation of water-efficient irrigation systems. Given that olive trees are often cultivated in arid and semi-arid regions, water scarcity is a major concern. Many producers are now turning to precision agriculture techniques, such as drip irrigation and soil moisture sensors, to optimize water usage and prevent over-irrigation. These practices not only conserve water but also improve the health and yield of olive trees, ensuring a more consistent supply of high-quality olives for oil production. As sustainability and quality assurance take center stage, companies that prioritize ethical and eco-friendly production methods are more likely to succeed in an increasingly competitive market. By embracing innovation, transparency, and responsible farming techniques, the olive oil industry can continue to grow while preserving the environment and maintaining its rich agricultural heritage. The future of olive oil production lies in balancing tradition with modern advancements, ensuring that this valuable commodity remains a staple in kitchens worldwide for generations to come.
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Download SampleMarket Drivers • Technological advancements in olive cultivation and extraction: The olive oil industry is experiencing a transformation through cutting-edge technology, enhancing both yield and quality. Innovations such as AI-powered irrigation systems, drone monitoring for pest control, and advanced milling techniques like ultrasound-assisted extraction are optimizing production efficiency. These technologies help producers reduce water consumption, minimize waste, and extract higher-quality oils with better preservation of nutrients and flavors. The adoption of precision agriculture is also allowing farmers to monitor tree health in real time, improving overall productivity. • Rise of functional and medicinal olive oil products: Beyond traditional culinary uses, olive oil is increasingly being marketed as a functional health product due to its scientifically backed medicinal properties. With the rise of nutraceuticals, companies are developing polyphenol-rich olive oils with targeted health benefits, such as cardiovascular support, anti-aging, and brain health. Some producers are even fortifying olive oil with additional bioactive compounds, such as omega-3s or vitamin D, to cater to the growing market of health-conscious consumers seeking functional foods. Market Challenges • Aging olive groves and declining farmer populations: A major but often overlooked challenge in the olive oil industry is the aging population of olive farmers and the lack of younger generations entering the field. Many traditional olive-growing regions, particularly in Europe, rely on small family-run farms, but younger generations are shifting to urban careers, leading to a labor shortage. This demographic shift is threatening the long-term sustainability of olive cultivation, as fewer skilled growers are available to manage and maintain traditional farming methods. • Geopolitical and trade barriers impacting global supply chains: The olive oil industry is heavily affected by geopolitical tensions, trade restrictions, and fluctuating tariffs. Countries like the U.S. and China, which import large quantities of olive oil, have implemented tariffs on certain European agricultural products, including olive oil, affecting global trade. Additionally, political instability in key producing regions such as the Middle East and North Africa can disrupt supply chains, leading to price volatility and inconsistent availability in international markets. Market Trends • Regenerative agriculture and carbon-neutral olive oil: As climate concerns intensify, many olive oil producers are shifting towards regenerative farming practices, which focus on restoring soil health, increasing biodiversity, and capturing carbon emissions. Some brands are even marketing carbon-neutral or climate-positive olive oil, where production methods absorb more carbon than they emit. This trend is gaining traction as environmentally conscious consumers seek products that contribute to ecological restoration rather than degradation. • Integration of olive oil in non-food sectors: Olive oil is expanding beyond the kitchen and into beauty, skincare, and pharmaceutical applications. High-antioxidant extra virgin olive oil is being used in anti-aging skincare products, while olive-derived bioactive compounds are making their way into natural pain relievers and anti-inflammatory supplements. The demand for chemical-free, plant-based personal care items is fueling this cross-industry adoption, positioning olive oil as a versatile ingredient in wellness and cosmetics markets.
By Type | Extra Virgin Olive Oil (EVOO) | |
Virgin Olive Oil | ||
Refined Olive Oil | ||
Others (Blended & Flavored Oils) | ||
By End User | Households/Residential | |
Foodservice & HoReCa | ||
Cosmetics & Personal Care | ||
Pharmaceutical Industry | ||
Industrial & Others(soap and detergent manufacturing, textile and leather processing, lubricants, biodiesel production, wood polishing, and premium pet food) | ||
By Source | Conventional | |
Organic | ||
By Packaging | Bottles (Glass & Plastic) | |
Tins & Metal Cans | ||
Pouches & Sachets | ||
Bag-in-Box (BIB) | ||
By Distribution Channel | Supermarkets & Hypermarkets | |
Online Retail | ||
Convenience Stores | ||
Specialty Stores | ||
Others (Direct Sales & HoReCa) | ||
Geography | North America | United States |
Canada | ||
Mexico | ||
Europe | Germany | |
United Kingdom | ||
France | ||
Italy | ||
Spain | ||
Russia | ||
Asia-Pacific | China | |
Japan | ||
India | ||
Australia | ||
South Korea | ||
South America | Brazil | |
Argentina | ||
Colombia | ||
MEA | United Arab Emirates | |
Saudi Arabia | ||
South Africa |
Extra Virgin Olive Oil (EVOO) leads the olive oil market due to its superior quality, purity, and health benefits, making it the most sought-after and premium category among consumers worldwide. Extra Virgin Olive Oil stands out as the highest-grade olive oil because it is extracted through cold pressing without the use of heat or chemicals, preserving its natural taste, aroma, and nutritional properties. Unlike refined olive oils, which undergo industrial processing, EVOO maintains its high polyphenol content, rich antioxidants, and monounsaturated fats, all of which contribute to heart health, anti-inflammatory effects, and overall well-being. The increasing global shift toward health-conscious eating, Mediterranean diets, and organic food consumption has further propelled EVOO’s dominance, as it is widely regarded as the healthiest and most authentic form of olive oil. Additionally, its superior flavor profile, characterized by a balanced combination of fruitiness, bitterness, and peppery notes, makes it the preferred choice for gourmet cooking, dressings, and finishing oils. Regulatory standards set by organizations like the International Olive Council (IOC) ensure that EVOO meets stringent quality parameters, including low acidity (below 0.8%) and no defects, reinforcing consumer trust. Furthermore, the rising trend of premiumization in food products has increased demand for single-origin, artisanal, and organic EVOO varieties, positioning it as a luxury staple in both retail and food service industries. While other types of olive oil, such as virgin or refined olive oil, cater to budget-conscious consumers, EVOO remains the market leader due to its unmatched purity, exceptional taste, and scientifically proven health advantages, securing its place as the gold standard in the global olive oil industry. The household/residential segment leads the olive oil market due to the growing consumer preference for home cooking, health-conscious dietary choices, and the increasing adoption of olive oil as a staple ingredient in everyday meals. The shift toward home cooking and healthy eating habits has significantly boosted olive oil consumption in households, making it the dominant segment in the market. As people become more aware of the health benefits of olive oil, particularly extra virgin olive oil (EVOO), which is rich in antioxidants and heart-healthy fats, they are integrating it into their daily diets for cooking, salad dressings, and meal preparation. The rise of Mediterranean and plant-based diets, which emphasize olive oil as a primary source of fat, has further driven demand, especially among health-conscious consumers looking to replace butter, vegetable oils, and other less nutritious fats. Additionally, the increasing influence of social media, food bloggers, and celebrity chefs showcasing gourmet and healthy recipes using olive oil has encouraged more home cooks to experiment with it in their kitchens. The COVID-19 pandemic also played a role in accelerating this trend, as lockdowns and restrictions led to a surge in home-cooked meals, further reinforcing the importance of high-quality ingredients like olive oil. Unlike food service and industrial segments, where cost considerations often lead to the use of blended or refined oils, households prioritize quality and authenticity, favoring premium and organic olive oils. Moreover, the convenience of online grocery shopping and the expansion of olive oil availability in supermarkets, specialty stores, and direct-to-consumer brands have made it easier for households to access a variety of olive oils suited to different culinary needs. As consumers continue to prioritize health, flavor, and natural ingredients in their cooking, the household/residential segment remains the largest and fastest-growing category in the olive oil market, reinforcing its long-term dominance. The conventional olive oil segment leads the market due to its widespread availability, affordability, and ability to cater to the mass consumer base, making it the most accessible option for both households and commercial use. Conventional olive oil dominates the market because it is more cost-effective and widely available compared to organic and specialty olive oils. While organic and premium-grade olive oils are gaining traction, they come at a higher price point due to strict farming practices and certification requirements. In contrast, conventional olive oil is produced using standard cultivation and extraction methods that allow for higher yields and lower production costs, making it a more affordable choice for everyday consumers. This affordability plays a crucial role in its dominance, as a significant portion of consumers prioritize budget-friendly options, especially in price-sensitive markets. Additionally, major olive oil-producing countries, such as Spain, Italy, Greece, and Tunisia, have well-established conventional farming systems that ensure large-scale production, keeping the supply steady and prices competitive. The conventional segment also benefits from strong distribution networks, as it is readily available in supermarkets, hypermarkets, and online stores worldwide. Unlike organic olive oil, which requires specialized certifications and often appeals to a niche market, conventional olive oil is purchased by a much broader audience, including households, restaurants, and food manufacturers. It is also the preferred choice for bulk buyers, food service providers, and processed food industries, where cost efficiency is a priority. Furthermore, many consumers view conventional extra virgin and virgin olive oils as high-quality, healthy options even if they are not organically certified, leading to sustained demand. As a result, conventional olive oil continues to dominate the market, driven by its affordability, large-scale production, and widespread availability, making it the most practical and widely used choice for consumers across various sectors. The bottled segment leads the olive oil market due to its convenience, extended shelf life, and strong consumer preference for well-packaged, easy-to-use products that preserve quality and freshness. Bottled olive oil dominates the market because it offers the perfect balance of practicality, durability, and product protection, making it the preferred choice for households and retail consumers. Unlike bulk or tin-packaged olive oil, which is primarily used in food service or industrial settings, bottled olive oil is specifically designed for individual and family use, making it the go-to packaging option for everyday cooking. Glass and PET (plastic) bottles are the most popular choices, with glass bottles being particularly favored for premium and extra virgin olive oils (EVOO) due to their superior ability to protect against light and oxidation, thereby preserving the oil’s flavor, aroma, and nutritional benefits. Consumers are also more likely to trust and recognize brands when olive oil is sold in well-branded, labeled bottles that display crucial information such as origin, quality, and certifications, helping them make informed purchasing decisions. Furthermore, bottled olive oil is easier to handle, store, and pour, providing a user-friendly experience for home cooks and chefs alike. The rise of e-commerce and supermarket sales has further fueled the demand for bottled olive oil, as it is the most practical packaging format for both in-store and online shopping, ensuring safe transportation and minimal leakage. While other packaging formats, such as pouches and tins, cater to specific segments like wholesale buyers or food manufacturers, bottled olive oil remains the leading choice due to its consumer appeal, branding advantages, and ability to maintain product integrity, making it the most dominant packaging format in the olive oil market. Supermarkets and hypermarkets lead the olive oil market because they offer consumers easy accessibility, a wide variety of brands, and the ability to compare products in a single shopping destination, making them the preferred retail channel for purchasing olive oil. Supermarkets and hypermarkets dominate the olive oil market due to their extensive distribution networks and ability to cater to a large and diverse consumer base. These retail outlets provide a one-stop shopping experience, allowing consumers to conveniently purchase olive oil along with other groceries, which is a significant advantage over specialty stores or online platforms that may require separate purchases. The availability of multiple brands, packaging sizes, and quality grades—ranging from conventional and private-label brands to premium extra virgin olive oils (EVOO)—gives consumers the flexibility to choose based on their budget and preferences. Additionally, price promotions, in-store discounts, and loyalty programs attract customers to buy from supermarkets and hypermarkets rather than smaller retailers. The physical presence of these stores also enables consumers to physically inspect olive oil bottles, read labels, check certifications, and compare prices, ensuring they make informed purchasing decisions. Moreover, supermarkets often collaborate with well-known olive oil brands to conduct sampling events and in-store promotions, further boosting consumer engagement and driving sales. As urbanization continues and modern retail infrastructure expands, especially in developing markets, supermarkets and hypermarkets are strengthening their dominance by ensuring consistent availability, competitive pricing, and a trusted shopping environment. While online platforms and specialty stores are growing in popularity, the convenience, variety, and hands-on shopping experience offered by supermarkets and hypermarkets ensure they remain the leading sales channel for olive oil globally.
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Europe leads the olive oil market due to its dominant production capacity, deep-rooted cultural heritage, and strong regulatory standards, making it the global hub for both supply and consumption. Europe is the undisputed leader in the olive oil market, primarily because it is home to the world’s largest olive oil-producing countries, including Spain, Italy, Greece, and Portugal, which collectively account for the majority of global production. The region benefits from an ideal Mediterranean climate, centuries-old olive-growing traditions, and advanced agricultural practices, allowing for high yields and consistent quality. Spain alone produces nearly half of the world’s olive oil, making it the industry’s powerhouse. Additionally, European olive oil enjoys strong global recognition for its superior quality, authenticity, and adherence to strict regulations set by bodies such as the European Union (EU) and the International Olive Council (IOC). Certifications like Protected Designation of Origin (PDO) and Protected Geographical Indication (PGI) ensure that European olive oils meet rigorous standards, reinforcing consumer trust and demand in both domestic and international markets. The region is also a major exporter, supplying high-quality olive oil to North America, Asia, and the Middle East, further strengthening its market dominance. Moreover, olive oil is deeply embedded in European culinary traditions, with high per capita consumption, particularly in Mediterranean countries where it is a dietary staple. The EU’s support for sustainable and organic farming practices has also contributed to the growth of premium olive oil categories, catering to health-conscious and gourmet consumers worldwide. While olive oil production is expanding in other regions, Europe’s unmatched production capacity, superior quality standards, and strong cultural connection to olive oil ensure its continued leadership in the global market.
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• In November 2024, olive oil prices, which had surged by 50% in the EU and 150% in the UK since 2021 due to severe droughts and inflation, are expected to decline significantly. Spain's Deoleo, one of the leading olive oil producers, predicts that prices could halve in the near future, driven by improved harvests for the 2024-2025 season, which may help alleviate supply chain pressures. Spain, responsible for nearly half of the world’s olive oil production, had been severely impacted by prolonged droughts, causing disruptions in global supply. • In September 2024, groundbreaking research published in ACS journals introduced innovative applications for olive oil and its by-products. These include upcycling olive waste to reinforce crude oil well cement, identifying HvOle, an anti-aging molecule found in olives, for potential skincare advancements, and developing DNA sensor technology to detect adulteration in olive oil, ensuring quality and authenticity. However, the industry continues to face challenges, including stink bug infestations, which negatively impact olive oil flavor and aroma, posing a risk to overall product quality. • In May 2023, Salov S.p.A, a prominent name in the olive oil sector, achieved a significant milestone alongside its esteemed Filippo Berio brand. Their extra virgin olive oils triumphed at the Olive Oil Awards 2023, organized by the University of Applied Sciences – Institute for Food and Beverage Innovation ZHAW in Zurich. Securing two prestigious awards, this recognition highlights Salov S.p.A’s expertise, commitment to quality, and dedication to excellence in the olive oil industry. The success of Filippo Berio further solidifies its reputation as a leading brand renowned for producing high-quality olive oils.
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