The Global Yogurt Market is segmented into By Product Type (Traditional Yogurt, Greek Yogurt, Plant-Based Yogurt, and Others including Frozen Yogurt, Set Yogurt, High-Protein, Vegan, and Probiotic-Rich Specialty Yogurts), By Flavor (Flavored and Non-Flavored), and By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Online Retail, and Others including Vending Machines, Dairy Farms, and Direct-to-Consumer Sales).
The global yogurt market, valued at over USD 103.59 Billion in 2024, is expected to exceed USD 150.60 Billion by 2030, driven by increasing health awareness and demand for probioti
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The yogurt industry has experienced remarkable growth over the past decade, driven by increasing consumer awareness of health benefits, evolving dietary preferences, and product innovations. Yogurt, once considered a simple dairy product, has transformed into a versatile and functional food, catering to diverse consumer needs ranging from weight management and digestive health to high-protein diets and plant-based alternatives. With the rise of health-conscious consumers, the demand for probiotic-rich and nutrient-dense yogurt products has surged, fueling the expansion of the industry globally. Additionally, changing eating habits, especially in urban areas, have led to an increase in the consumption of on-the-go and convenient snacking options, where yogurt is a preferred choice due to its perceived health benefits. One of the most significant trends in the yogurt industry is the rise of functional and fortified yogurts. With growing concerns about gut health, consumers are gravitating toward yogurts enriched with probiotics, prebiotics, vitamins, and minerals to boost immunity and digestive well-being. Brands are innovating by introducing gut-friendly yogurt drinks, Greek yogurt with added protein, and dairy-free yogurt alternatives to cater to specific health needs. Another key factor shaping the industry is the shift toward plant-based and non-dairy yogurts, driven by increasing lactose intolerance cases, veganism, and ethical consumerism. Almond, coconut, oat, and soy-based yogurts are gaining widespread acceptance, with manufacturers continuously improving taste, texture, and nutritional value to match traditional dairy-based options. According to the research report "Global Yogurt Market Outlook, 2030," published by Bonafide Research, the Global Yogurt market was valued at more than USD 103.59 Billion in 2024, and expected to reach a market size of more than USD 150.60 Billion by 2030 with the CAGR of 6.57% from 2025-30. The yogurt market is also witnessing a diversification of flavors and formats. While traditional flavors like vanilla, strawberry, and blueberry remain popular, companies are experimenting with unique, exotic, and regional flavors such as matcha, turmeric, hibiscus, and tropical fruit blends to appeal to adventurous consumers. Additionally, formats such as drinkable yogurts, yogurt bars, and high-protein snack packs are gaining traction, particularly among busy professionals and fitness enthusiasts who seek quick, nutritious, and satisfying meal options. The growing demand for organic and clean-label yogurts, free from artificial additives, preservatives, and excessive sugar, is another trend that continues to shape consumer preferences and purchasing decisions. From a market perspective, Asia-Pacific and North America are leading in yogurt consumption, with Europe maintaining a strong foothold due to its deep-rooted dairy culture. Emerging markets, particularly in Latin America and the Middle East, are witnessing rapid growth due to increased urbanization, rising disposable incomes, and growing awareness about yogurt’s health benefits. Distribution channels are also evolving, with supermarkets, hypermarkets, convenience stores, and online grocery platforms playing a vital role in making yogurt products more accessible to consumers. The rise of direct-to-consumer (DTC) brands and online grocery delivery services has further transformed the way consumers purchase yogurt, offering them a wider variety and better convenience.
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Download SampleMarket Drivers • Rising Demand for Gut Health and Functional Foods: Consumers are increasingly prioritizing digestive health, leading to a surge in demand for probiotic-rich and functional yogurts. With growing awareness about the gut microbiome’s impact on immunity, metabolism, and mental well-being, yogurt fortified with probiotics, prebiotics, and added nutrients has become a preferred choice. Brands are innovating with formulations that enhance gut flora, support digestion, and boost overall wellness, fueling market growth across all demographics, from health-conscious millennials to elderly consumers seeking preventive nutrition. • Growth of Plant-Based and Dairy-Free Yogurt Alternatives: The plant-based movement is reshaping the yogurt industry, with an increasing number of consumers opting for non-dairy yogurt alternatives made from almond, coconut, oat, soy, and cashew milk. Factors such as lactose intolerance, veganism, and environmental concerns are driving this shift. Companies are investing in improving taste, texture, and nutritional profiles of plant-based yogurts to closely mimic traditional dairy versions. This segment is experiencing rapid growth, with major dairy brands launching hybrid and plant-based product lines to capture this expanding market. Market Challenges • Fluctuating Dairy Prices and Supply Chain Issues: The yogurt industry is heavily dependent on milk supply, making it vulnerable to fluctuating dairy prices due to factors such as climate change, feed costs, and geopolitical disruptions. Additionally, supply chain constraints, including transportation challenges and packaging shortages, can impact production efficiency and profit margins. As sustainability and ethical sourcing concerns grow, manufacturers are under pressure to adopt transparent, traceable, and eco-friendly dairy supply chains while keeping costs competitive. • Sugar Content Concerns and Regulatory Pressure: While yogurt is widely perceived as a healthy snack, many flavored and processed varieties contain high levels of added sugars, leading to scrutiny from health organizations and stricter food regulations. As governments impose sugar tax policies and labeling requirements, brands must reformulate products to reduce sugar content without compromising taste and texture. Consumers are now actively seeking low-sugar, unsweetened, or naturally sweetened options, forcing yogurt manufacturers to balance health, flavor, and regulatory compliance. Market Trends • Expansion of High-Protein and Keto-Friendly Yogurts: With the rising popularity of high-protein, low-carb diets like keto and paleo, there is growing demand for Greek yogurt, skyr, and protein-enriched yogurt varieties. Fitness enthusiasts and weight-conscious consumers are gravitating toward yogurts with higher protein content, lower sugar, and minimal additives, fueling innovation in this space. Additionally, hybrid products combining yogurt with functional ingredients like collagen, fiber, and superfoods are gaining traction among health-conscious buyers. • Personalized Nutrition and Premiumization: The trend of personalized nutrition is influencing the yogurt market, with consumers seeking products tailored to their specific dietary needs, such as immune-boosting, stress-relieving, or anti-inflammatory yogurts. Additionally, premium and artisanal yogurts made from organic, grass-fed dairy, exotic flavors, and handcrafted techniques are appealing to affluent consumers looking for unique, high-quality options. This shift is driving premium pricing strategies, limited-edition flavors, and specialized product lines, setting new standards in the competitive yogurt market.
By Product Type | Traditional Yogurt | |
Greek Yogurt | ||
Plant-Based Yogurt | ||
Others (Frozen yogurt, Set yogurt,High Protein, Vegan, probiotic-rich specialty yogurts) | ||
By Fat Content | Full-Fat Yogurt | |
Low-Fat Yogurt | ||
Fat-Free Yogurt | ||
By Form | Eatable | |
Drinkable Yogurt | ||
By Flavor | Flavored | |
Non Flavored | ||
By Distribution Channel | Supermarkets/Hypermarkets | |
Convenience Stores | ||
Online Retail | ||
Others (vending machines, dairy farms, direct-to-consumer sales) | ||
Geography | North America | United States |
Canada | ||
Mexico | ||
Europe | Germany | |
United Kingdom | ||
France | ||
Italy | ||
Spain | ||
Russia | ||
Asia-Pacific | China | |
Japan | ||
India | ||
Australia | ||
South Korea | ||
South America | Brazil | |
Argentina | ||
Colombia | ||
MEA | United Arab Emirates | |
Saudi Arabia | ||
South Africa |
Traditional yogurt dominates the yogurt market due to its widespread consumer acceptance, natural probiotic benefits, and versatility in both culinary and dietary applications. Traditional yogurt has maintained its leadership in the yogurt market because of its deep-rooted cultural significance, natural fermentation process, and well-established health benefits. Unlike many modern variations, traditional yogurt is made using minimal ingredients—milk and live bacterial cultures—which enhances its appeal as a clean-label, minimally processed food. It is widely consumed across various regions, including Europe, the Middle East, South Asia, and North America, where it has been a dietary staple for centuries. The presence of naturally occurring probiotics in traditional yogurt supports gut health, digestion, and immune function, making it a preferred choice among health-conscious consumers. Additionally, traditional yogurt serves as a versatile ingredient in cooking and meal preparation, used in both sweet and savory dishes, smoothies, sauces, and marinades. Its ability to cater to multiple dietary preferences—from high-protein and low-fat variations to full-fat creamy textures—has made it a universally accepted dairy product. While newer yogurt varieties such as Greek, Icelandic (Skyr), and plant-based alternatives have gained popularity, traditional yogurt remains dominant due to its affordability, accessibility, and time-tested nutritional benefits. Full-fat yogurt is leading the yogurt market due to the growing preference for natural, nutrient-dense dairy products that offer superior taste, satiety, and essential health benefits. Full-fat yogurt has regained popularity in recent years as consumer perception of dietary fats has shifted, with more people recognizing the importance of healthy fats in overall nutrition. Unlike past decades when low-fat and fat-free dairy products were heavily marketed as the healthier choice, recent studies have highlighted the benefits of full-fat dairy, particularly in supporting heart health, weight management, and metabolic function. Full-fat yogurt contains higher levels of omega-3 fatty acids, fat-soluble vitamins (A, D, E, and K), and conjugated linoleic acid (CLA), which have been linked to various health benefits, including reduced inflammation and improved brain function. Additionally, the higher fat content enhances satiety, making it a preferred option among consumers following keto, paleo, and low-carb diets who seek sustained energy and reduced cravings. Beyond its nutritional benefits, full-fat yogurt offers a richer, creamier texture and better taste, making it more enjoyable for consumers who prioritize flavor and indulgence in their food choices. The demand for natural, unprocessed foods has also contributed to the rise of full-fat yogurt, as it is often less processed and free from artificial thickeners and stabilizers commonly used in low-fat versions. Drinkable yogurt is leading the yogurt market due to the rising demand for convenient, on-the-go nutrition that combines probiotics, protein, and functional health benefits in an easy-to-consume format. Drinkable yogurt has gained significant traction in the global market as modern consumers seek healthy, portable, and time-efficient meal options. Unlike traditional spoonable yogurt, drinkable yogurt offers the advantage of convenience, making it an ideal choice for busy individuals, including working professionals, students, fitness enthusiasts, and travelers who prefer nutritious options that fit into their fast-paced lifestyles. The increasing awareness of gut health and immunity has also fueled demand for probiotic-rich beverages, with drinkable yogurt emerging as a key player in the functional food category. Many brands now incorporate added vitamins, minerals, fiber, and protein, positioning drinkable yogurt as a multi-benefit product that supports digestion, boosts energy, and aids muscle recovery. The popularity of high-protein and low-sugar formulations has further expanded its consumer base, particularly among those following high-protein, low-carb, and weight management diets. Additionally, drinkable yogurt appeals to children and young adults, offering flavored, fruit-infused, and fortified versions that make it a healthier alternative to sugary juices and carbonated beverages. The expansion of dairy-free and plant-based drinkable yogurts has also contributed to market growth, catering to lactose-intolerant, vegan, and health-conscious consumers who seek dairy alternatives with similar nutritional benefits. Flavored yogurt is leading the yogurt market due to its widespread consumer appeal, offering a balance of taste, nutrition, and variety that caters to diverse preferences and dietary needs. Flavored yogurt has emerged as the dominant segment in the yogurt market because it enhances the sensory experience, making yogurt more enjoyable for a broad consumer base. While traditional plain yogurt is valued for its probiotic benefits and nutritional properties, many consumers, especially children and younger demographics, find it too tart or bland. Flavored yogurt addresses this by incorporating fruits, natural sweeteners, spices, and even dessert-inspired flavors, making it a more palatable and appealing choice. The industry has evolved beyond basic vanilla and strawberry flavors to include exotic and innovative options such as mango, matcha, turmeric, honey-lavender, and even chocolate-infused varieties, catering to adventurous taste preferences. Additionally, flavored yogurt serves as a healthier alternative to sugary snacks and desserts, offering a nutritious, protein-rich option with added vitamins and minerals. As consumers shift toward functional foods, many flavored yogurts now come fortified with probiotics, fiber, omega-3s, and immune-boosting ingredients, making them an attractive choice for health-conscious individuals. The increasing demand for low-sugar, organic, and clean-label flavored yogurts has also driven innovation, with brands using natural fruit purees, honey, and monk fruit as alternatives to artificial sweeteners. Moreover, the rise of plant-based and dairy-free flavored yogurts has further expanded market reach, appealing to vegan, lactose-intolerant, and environmentally conscious consumers. Supermarkets and hypermarkets are leading the yogurt market due to their extensive product variety, bulk availability, and the convenience of one-stop shopping, making them the preferred choice for consumers. Supermarkets and hypermarkets dominate the yogurt distribution channel because they offer a wide range of yogurt products under one roof, catering to diverse consumer preferences. These large retail stores provide multiple brands, flavors, formulations, and packaging sizes, allowing customers to compare options and select products that best suit their dietary needs and budget. Whether consumers are looking for Greek yogurt, drinkable yogurt, full-fat options, plant-based alternatives, or flavored varieties, supermarkets and hypermarkets ensure easy accessibility and competitive pricing. The presence of exclusive discounts, promotional deals, and loyalty programs further attracts shoppers, making bulk purchases more economical. Additionally, strategic product placement, in-store sampling, and promotional campaigns encourage impulse buying and brand discovery. The expansion of private-label yogurt brands within these retail chains has also contributed to the category’s growth, offering high-quality alternatives at affordable prices. Another significant advantage of supermarkets and hypermarkets is their ability to maintain product freshness and proper refrigeration, which is crucial for dairy products like yogurt. With the increasing shift toward health and wellness, many supermarkets have dedicated sections for organic, probiotic-rich, and functional yogurts, making it easier for health-conscious consumers to find premium products.
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Asia-Pacific is leading the yogurt market due to rising health consciousness, increasing disposable incomes, and the growing adoption of yogurt as both a traditional and functional food in diverse dietary cultures. The Asia-Pacific region has emerged as the dominant player in the global yogurt market, driven by a combination of cultural traditions, urbanization, and evolving consumer preferences. In many Asian countries, fermented dairy products have been a part of traditional diets for centuries, making yogurt a familiar and widely accepted food choice. The increasing awareness of gut health and probiotic benefits has further boosted yogurt consumption, as consumers actively seek digestive-friendly and immunity-boosting foods. Additionally, the region’s rapid urbanization and rising disposable incomes have led to greater spending on health-oriented and convenience-based products, including Greek yogurt, drinkable yogurt, and fortified functional yogurts. Countries like China, India, Japan, and South Korea have witnessed a surge in yogurt demand, fueled by expanding retail networks, aggressive marketing campaigns, and government initiatives promoting dairy consumption. The growing trend of Western-style diets, coupled with the rising influence of fitness and wellness lifestyles, has also contributed to increased yogurt consumption, especially among younger populations. Moreover, the rise of plant-based and dairy-free yogurt alternatives in response to lactose intolerance concerns and the growing vegan movement has further expanded the market. The presence of major international and local yogurt brands, along with the rapid growth of e-commerce and online grocery platforms, has made yogurt more accessible than ever.
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• November 2024, LALA® has launched LALA Gold, a high-protein yogurt available in drinkable and spoonable forms. While the 5.3 oz spoonable cups include 20g of protein and active probiotics, the 10 oz drinkable version has 25g of protein, 6g of fiber, and no added sugar. The product is designed to meet the nutritional needs of health-conscious consumers. • October 2024, Chobani has launched a high-protein Greek yogurt line, offering 20 grams of protein per cup and 15, 20, or 30 grams per drink. The new products cater to the growing demand for high-protein, lower-sugar options, providing affordable, flavorful, and functional choices made with natural ingredients. • April 2024, Danone North America has launched Remix, a yogurt and dairy snack line featuring mix-in toppings. The range includes flavors from Oikos, Too Good & Co., and Light + Fit, such as coco almond chocolate, strawberry cheesecake, and banana dark chocolate almond. • January 2024, Nature's Fynd has launched the world’s first dairy-free, fungi-based yogurt at Whole Foods Market. Made with Fy, a sustainable fungi protein, it offers a unique alternative to traditional plant-based yogurts. Available in strawberry, peach, and vanilla flavors, Fy Yogurt contains 8g of protein, 4g of fiber, and is free from nuts, soy, gluten, and artificial additives. • January 2024, Yoplait has launched Yoplait Protein, a high-protein yogurt offering 15g of protein and 3g of sugar per serving. Available in Vanilla, Strawberry, and Key Lime Pie flavors, it is the brand’s highest protein and lowest sugar yogurt, providing a convenient option for meeting protein goals without sacrificing taste.
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