The wet pet food market in the Middle East and Africa is expected to reach over USD 1.44 Billion by 2030, driven by the growing trend of premiumization in pet food and increasing p
- Historical Period2019-2023
- Base Year2024
- Forecast Period2025-2030
- Market Size (2030) USD 1.44 Billion
- Largest Market Saudi Arabia
- Fastest Market South Africa
- Format
Featured Companies
- 1. Unicharm Corporation
- 2. Mars Incorporated
- 3. Nestle SA
- 4. Colgate-Palmolive(International)
- 5. General mills Inc.
- 6. Mitsubishi Corporation
- More...
Wet Pet Food Market Analysis
The Middle East and Africa (MEA) wet pet food market is experiencing consistent growth, fueled by growing pet ownership, heightened awareness regarding pet nutrition, and a movement towards premium pet food selections. Historically, dry pet food has been the prevailing option in the area due to its cost-effectiveness, ease of storage, and extended shelf life. Nevertheless, wet pet food is becoming increasingly popular as pet owners acknowledge its health advantages, including improved hydration, better digestion, and greater palatability. The increasing humanization of pets—where pets are regarded as family members—has resulted in a surge in demand for high-quality and specialized pet food that resembles human-grade nutrition. Urban growth, shifting lifestyles, and rising disposable incomes in nations like the UAE, Saudi Arabia, South Africa, and Egypt have stimulated the need for premium wet pet food items. One of the main factors driving wet pet food usage in the MEA area is the climate. The hot and dry climate in several Middle Eastern and African countries creates dehydration as a severe concern for pets, especially for dogs and cats. Wet pet food, which has a high moisture content, aids in fighting dehydration and promotes kidney health, thus becoming a favored choice among pet owners in these areas. Furthermore, wet pet food is more palatable and easier to chew, making it suitable for older pets, small breed dogs, and pets with dental problems. Consequently, veterinarians and pet nutrition experts in the region are more frequently endorsing functional wet pet food alternatives that address specific dietary requirements, such as weight management, joint health, and hypoallergenic recipes. According to the research report, "Middle East Africa Wet Pet Food Market Outlook, 2030," published by Bonafide Research, the Middle East Africa Wet Pet Food market is expected to reach a market size of more than USD 1.44 Billion by 2030. The growing premiumization of pet food in MEA has also significantly contributed to the growth of the wet pet food market. Wealthy pet owners, especially in the GCC (Gulf Cooperation Council) countries, are prepared to invest more in organic, grain-free, and high-protein wet pet food selections to ensure their pets obtain balanced nutrition. The presence of imported pet food brands from Europe and North America has further swayed consumer preferences, as pet owners look for high-quality, natural components, and human-grade recipes. Moreover, the expanding expatriate community in countries such as the UAE and Saudi Arabia, many of whom are familiar with Western pet care practices, has led to an increase in demand for premium wet pet food offerings. Another significant element propelling the MEA wet pet food market is the growth of e-commerce and pet specialty retail chains. Online platforms like Amazon, Noon, and regional pet food outlets have enhanced the accessibility of wet pet food, providing a broad selection of international and local brands along with convenient delivery services. The emergence of subscription-based pet food services has also supported market expansion, as pet owners increasingly choose auto-replenishment services to guarantee a consistent supply of high-quality pet food. E-commerce, physical pet specialty stores and veterinary practices are becoming vital distribution avenues, serving pet owners in search of expert advice and specialized pet food offerings.
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Download SampleMarket Dynamic
Market Drivers • Increased Pet Humanization:The rising inclination to regard pets as members of the family in the MEA region has resulted in a heightened demand for high-quality, specialized pet food. Pet owners are progressively on the lookout for premium wet pet food that delivers a mix of nutrition, flavor, and health benefits for their pets. As pets are now viewed as companions, pet owners are allocating more resources towards nutritious, organic, and human-grade wet pet food to improve their pets' well-being. • Focus on Pet Health and Wellness:Health and wellness trends are shaping the MEA wet pet food market, as pet owners become increasingly knowledgeable about their pets' nutritional requirements. With rising awareness of pet health challenges such as obesity, allergies, and joint issues, there is a growing need for functional wet pet foods that tackle these problems. Items with benefits, including enhanced digestion, joint support, and strengthened immune systems, are becoming more popular, with wet food’s easier digestibility presenting an appealing quality for health-aware pet owners. Market Challenges • High Cost of Wet Pet Food:Wet pet food typically costs more than dry kibble due to its premium ingredients, manufacturing methods, and packaging. This renders it less financially accessible for pet owners in price-sensitive regions, particularly in parts of Africa and lower-income areas within the Middle East. The greater expenses linked to wet pet food might hinder its acceptance in budget-conscious markets, placing limitations on its growth potential in specific MEA nations. • Limited Distribution and Storage Infrastructure:One of the obstacles encountered by the MEA wet pet food market is insufficient cold storage and distribution infrastructure, especially in sub-Saharan Africa. Wet food items necessitate refrigeration to preserve freshness, which can be challenging in regions with unstable power grids or restricted access to cold chain logistics. This has impeded the widespread uptake of wet pet food in certain countries, constraining market growth potential in areas with underdeveloped infrastructure. Market Trends • Growing Demand for Eco-friendly and Sustainable Products:As environmental issues become more pressing, there is an expanding trend toward sustainability in the MEA pet food market. Consumers are increasingly requesting eco-friendly packaging, including biodegradable pouches and recyclable materials, as well as ethically sourced ingredients. Brands are reacting by creating products with sustainable practices in focus, such as utilizing plant-based proteins, responsibly sourced fish, and minimizing carbon footprints in production methods. This trend is anticipated to persist as consumers prioritize environmental responsibility in their buying choices. • Growth of Online Pet Food Retail:The e-commerce industry is expanding quickly in the MEA region, allowing pet food, including wet food, to reach a broader audience. Online pet food sellers like Amazon, Noon, and local platforms are offering consumers convenience, a range of options, and home delivery features. The increasing appeal of online shopping for pet items, spurred by the COVID-19 pandemic, has encouraged the uptake of wet pet food, with subscription services also becoming more popular. As internet access continues to increase, e-commerce will be crucial to the future development of the MEA wet pet food market.
Wet Pet Food Segmentation
| By Pet Type | Dogs | |
| Cats | ||
| Others (Ferrets, Rabbits, Reptiles, etc.) | ||
| By Source | Animal-based (Meat, Fish, Poultry) | |
| Plant-derivatives (Vegetables, Grains, Lentils, etc.) | ||
| Others(Insect Based, Synthetic) | ||
| By Price Range | Economy | |
| Premium | ||
| Super Premium & Organic | ||
| By Packaging Type | Cans | |
| Pouches | ||
| Trays & Tubs | ||
| Others (e.g., Eco-friendly Biodegradable Packaging, Refill Packs) | ||
| By Distribution Channel | Pet Specialty Stores | |
| Supermarkets/Hypermarkets | ||
| Convenience Stores | ||
| Online | ||
| Others (e.g., Veterinary Clinics, Direct-to-Consumer Subscription Services) | ||
| MEA | United Arab Emirates | |
| Saudi Arabia | ||
| South Africa | ||
Dogs are at the forefront of the pet category in the MEA wet pet food market due to their larger numbers and greater preference among pet owners in comparison to other animals. Dogs are at the pinnacle of the MEA wet pet food market because of their considerable population and the rising trend of dog ownership throughout the area. As dogs are commonly perceived as faithful companions, especially in areas such as the Gulf Cooperation Council (GCC) countries, they are usually preferred by families and individuals. The increasing humanization of pets, where dogs are regarded as family members, has resulted in a significant rise in demand for premium, high-quality wet pet food. This transition is fueled by pet owners’ aspiration to supply their dogs with nutritious and tailored diets, concentrating on health advantages like enhanced hydration, digestion, and well-being. Urbanization in nations like the UAE, Saudi Arabia, and South Africa has led to more individuals adopting dogs, with a heightened focus on superior pet care. Wet dog food is particularly favored in regions with harsh climates, as it aids in maintaining hydration, a crucial aspect for dogs in hot, arid areas. Moreover, wet pet food is frequently chosen for its superior palatability, making it ideal for dogs with special dietary needs or those that are selective eaters. The provision of a variety in flavors and formulations, including grain-free, protein-rich, and organic choices, further meets the needs of dog owners seeking premium products. Consequently, the demand for dog-specific wet pet food consistently surpasses that of other pet categories, establishing dogs as the primary segment in the MEA wet pet food market. Animal-derived ingredients like meat, fish, and poultry are predominant in the MEA wet pet food market due to their significant nutritional benefits, taste appeal, and compatibility with the preferences of pet owners for natural, protein-rich components. Animal-derived ingredients such as meat, fish, and poultry lead the MEA wet pet food market because they deliver the necessary proteins, amino acids, and nutrients that pets require for optimal health. In the area, consumers are increasingly inclined towards natural, high-quality ingredients for their pets, placing a strong focus on genuine animal protein as a key element in pet food. Meat, fish, and poultry are abundant in easily digestible proteins, which are essential for muscle growth, energy, and wellness. Pets, particularly dogs and cats, are instinctively carnivores, hence their diets naturally favor animal-based ingredients. The inclination for animal protein is also influenced by cultural and eating patterns, as numerous pet owners in the MEA region are familiar with consuming animal-based foods themselves, making them more prone to opt for similar items for their pets. Moreover, animal proteins are very appealing to pets, enhancing the attractiveness and palatability of wet pet food for discerning eaters, senior pets, or those with dietary restrictions. The demand for high-quality pet food in the MEA market further boosts the preference for animal-based ingredients, as they are linked to enhanced quality and elevated nutritional benefits. With growing concerns regarding pet health and wellness, pet owners are more inclined to choose wet food products that include meat, fish, or poultry, as these components are regarded as both natural and nutrient-rich. Consequently, the market share of animal-based wet pet foods continues to expand, reinforcing its role as the primary source in the MEA wet pet food market. The premium pricing tier is at the forefront of the MEA wet pet food market because of rising disposable incomes, the increase in pet humanization, and the heightened demand for high-quality, specialized pet food varieties. The premium pricing tier is the foremost category in the MEA wet pet food market due to the escalating phenomenon of pet humanization and the growing readiness of pet owners to invest more in high-quality, specialized nutrition for their animals. As pets are increasingly regarded as family members, particularly in wealthy countries like those in the Gulf Cooperation Council (GCC), there is a notable shift towards premium pet food that provides superior ingredients, customized nutrition, and health benefits. Pet owners are now more knowledgeable and concerned about their pets' health, well-being, and longevity, resulting in a preference for premium wet pet foods that emphasize high protein content, organic ingredients, and functional advantages such as joint health, digestive support, and hydration. Moreover, increased disposable incomes in the area, particularly in metropolitan locations, have facilitated consumers' ability to purchase premium pet food items. The rising awareness of pet nutrition and the hazards associated with low-quality or excessively processed foods has led to a robust demand for premium pet food viewed as more natural and nutritious. Premium wet pet food brands frequently present tailored formulations for specific pet requirements, such as grain-free, hypoallergenic, or organic offerings, which attract pet owners looking for specialized diets. Consequently, pet owners are becoming increasingly inclined to spend more on products that resonate with their pet care principles, especially in the context of the MEA market, where pet ownership is frequently perceived as a sign of affluence and status. This amalgamation of elements is propelling the growth and prominence of the premium pricing category in the MEA wet pet food market. Pouches are dominating the MEA wet pet food market due to their practicality, lightweight packaging, and the increasing consumer desire for portion control and eco-friendly options. Pouches have emerged as the top packaging type in the MEA wet pet food market primarily because of their practicality and capability to provide portion-controlled servings. This packaging form is very useful for pet owners, as it is simple to store, open, and dispose of, making it a perfect selection for contemporary, busy lifestyles. Pouches are also lightweight when compared to conventional cans, which makes them more manageable, transportable, and storable, especially in areas where space and storage conditions may present challenges. Moreover, many pet owners value the single-serve format of pouches, which guarantees that the food stays fresh until opened, aiding in waste reduction and maintaining the nutritional quality of the product. Another significant reason for the increase of pouches in the MEA market is the increasing demand for eco-friendly packaging. Pouches are generally viewed as more sustainable than cans, as they typically utilize less material, and some brands are even investigating biodegradable and recyclable alternatives to address the rising consumer interest in environmentally conscious products. In areas where environmental awareness is on the rise, especially among younger, more socially aware pet owners, the allure of sustainable packaging is considerable. Furthermore, as pet owners show more interest in premium, high-quality offerings, pouches are frequently regarded as a packaging option that corresponds with the premium positioning of numerous wet pet food brands. This combination of practicality, portion control, and sustainability has rendered pouches the most preferred packaging format in the MEA wet pet food market, satisfying both functional and ethical consumer desires. Pet specialty stores dominate the MEA wet pet food market due to their capability to provide a diverse array of premium and specialized pet food items along with expert guidance and customer service. Pet specialty stores are the primary distribution channel in the MEA wet pet food market because they address the increasing demand for premium, specialized offerings that are frequently unavailable in standard supermarkets or mass-market retailers. These stores are purposefully designed to fulfill the requirements of pet owners by providing a wide selection of high-quality pet foods, including products that are organic, grain-free, or customized for specific pet health requirements, such as food for senior pets, pets with allergies, or those needing special diets. This extensive range of offerings establishes pet specialty stores as reliable destinations for pet owners looking for expert guidance and information on how to choose the finest products for their pets’ distinct needs. Furthermore, these stores frequently employ in-house professionals or knowledgeable staff who can help customers select products based on their pet's age, breed, and health status. The individualized shopping experience enhances the attractiveness of these stores, especially for consumers willing to spend on premium products. Pet specialty stores are recognized for carrying luxury brands that emphasize nutrition and functional benefits, which are highly sought after in the MEA market as pet owners become increasingly concerned with their pets’ health and well-being. These stores often have exclusive collaborations with top-tier pet food brands, positioning them as the preferred destination for customers searching for the best options available. Consequently, pet specialty stores play a vital role in the expansion of the MEA wet pet food market by offering a blend of premium selections, expert assistance, and a customized shopping experience that resonates with a growing demographic of health-conscious and discerning pet owners.
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Wet Pet Food Market Regional Insights
Saudi Arabia is at the forefront of the MEA wet pet food market due to its substantial pet ownership, wealthy consumer demographic, and rising demand for high-quality, health-oriented pet food products. Saudi Arabia stands as the top nation in the MEA wet pet food market because of its extensive and expanding pet population, particularly among wealthy consumers who are increasingly considering pets as integral family members. The phenomenon of pet humanization is notably prevalent in Saudi Arabia, where pet owners are becoming more selective and committed to providing high-quality nutrition for their pets. This escalating preference for premium, health-oriented products has intensified the demand for wet pet food, which is frequently regarded as more nutritious and simpler to digest compared to dry food, especially for older animals or those with health concerns. Disposable income levels in Saudi Arabia are quite elevated, enabling pet owners to invest in high-end and specialized pet food brands that highlight premium ingredients, organic selections, and functional advantages such as enhanced digestion or joint support. The country’s robust retail landscape, with a multitude of pet shops and the growth of online pet food outlets, has facilitated greater access to wet pet food, consequently propelling market growth. Moreover, Saudi Arabia’s climate—characterized as hot and dry—has generated a demand for wet food to assist with hydration and well-being, given that it is more hydrating than dry kibble. The increasing impact of Western lifestyle trends in Saudi Arabia, particularly in urban centers like Riyadh and Jeddah, has also prompted a change in consumer preferences, with numerous pet owners pursuing food choices that align with the global movement towards health-aware, premium pet care. Collectively, these elements support Saudi Arabia’s leading role in the MEA wet pet food market, with a sustained rise in demand for high-quality, specialized pet food anticipated in the future.
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Companies Mentioned
- Unicharm Corporation
- Mars Incorporated
- Nestle SA
- Colgate-Palmolive(International)
- General mills Inc.
- Mitsubishi Corporation
- Maruha Nichiro Corporation
- P/F Bakkafrost
Table of Contents
- 1. Executive Summary
- 2. Market Dynamics
- 2.1. Market Drivers & Opportunities
- 2.2. Market Restraints & Challenges
- 2.3. Market Trends
- 2.3.1. XXXX
- 2.3.2. XXXX
- 2.3.3. XXXX
- 2.3.4. XXXX
- 2.3.5. XXXX
- 2.4. Supply chain Analysis
- 2.5. Policy & Regulatory Framework
- 2.6. Industry Experts Views
- 3. Research Methodology
- 3.1. Secondary Research
- 3.2. Primary Data Collection
- 3.3. Market Formation & Validation
- 3.4. Report Writing, Quality Check & Delivery
- 4. Market Structure
- 4.1. Market Considerate
- 4.2. Assumptions
- 4.3. Limitations
- 4.4. Abbreviations
- 4.5. Sources
- 4.6. Definitions
- 5. Economic /Demographic Snapshot
- 6. Middle East & Africa Wet Pet Food Market Outlook
- 6.1. Market Size By Value
- 6.2. Market Share By Country
- 6.3. Market Size and Forecast, By Pet Type
- 6.4. Market Size and Forecast, By Source
- 6.5. Market Size and Forecast, By Price Range
- 6.6. Market Size and Forecast, By Distribution Channel
- 6.7. United Arab Emirates (UAE) Wet Pet Food Market Outlook
- 6.7.1. Market Size by Value
- 6.7.2. Market Size and Forecast By Pet Type
- 6.7.3. Market Size and Forecast By Price Range
- 6.7.4. Market Size and Forecast By Distribution Channel
- 6.8. Saudi Arabia Wet Pet Food Market Outlook
- 6.8.1. Market Size by Value
- 6.8.2. Market Size and Forecast By Pet Type
- 6.8.3. Market Size and Forecast By Price Range
- 6.8.4. Market Size and Forecast By Distribution Channel
- 6.9. South Africa Wet Pet Food Market Outlook
- 6.9.1. Market Size by Value
- 6.9.2. Market Size and Forecast By Pet Type
- 6.9.3. Market Size and Forecast By Price Range
- 6.9.4. Market Size and Forecast By Distribution Channel
- 7. Competitive Landscape
- 7.1. Competitive Dashboard
- 7.2. Business Strategies Adopted by Key Players
- 7.3. Key Players Market Positioning Matrix
- 7.4. Porter's Five Forces
- 7.5. Company Profile
- 7.5.1. Mars, Incorporated
- 7.5.1.1. Company Snapshot
- 7.5.1.2. Company Overview
- 7.5.1.3. Financial Highlights
- 7.5.1.4. Geographic Insights
- 7.5.1.5. Business Segment & Performance
- 7.5.1.6. Product Portfolio
- 7.5.1.7. Key Executives
- 7.5.1.8. Strategic Moves & Developments
- 7.5.2. Nestlé S.A.
- 7.5.3. Colgate-Palmolive Company
- 7.5.4. Unicharm Corporation
- 7.5.5. Thai Union Group PCL
- 7.5.6. General Mills Inc.
- 7.5.7. Mitsubishi Corporation
- 7.5.8. Maruha Nichiro Corporation
- 7.5.9. Delicious Food Factory
- 7.5.10. Ça?atay Pet Food
- 8. Strategic Recommendations
- 9. Annexure
- 9.1. FAQ`s
- 9.2. Notes
- 9.3. Related Reports
- 10. Disclaimer
Table 2: Influencing Factors for Wet Pet Food Market, 2024
Table 3: Top 10 Counties Economic Snapshot 2022
Table 4: Economic Snapshot of Other Prominent Countries 2022
Table 5: Average Exchange Rates for Converting Foreign Currencies into U.S. Dollars
Table 6: Middle East & Africa Wet Pet Food Market Size and Forecast, By Pet Type (2019 to 2030F) (In USD Billion)
Table 7: Middle East & Africa Wet Pet Food Market Size and Forecast, By Source (2019 to 2030F) (In USD Billion)
Table 8: Middle East & Africa Wet Pet Food Market Size and Forecast, By Price Range (2019 to 2030F) (In USD Billion)
Table 9: Middle East & Africa Wet Pet Food Market Size and Forecast, By Distribution Channel (2019 to 2030F) (In USD Billion)
Table 10: United Arab Emirates (UAE) Wet Pet Food Market Size and Forecast By Pet Type (2019 to 2030F) (In USD Billion)
Table 11: United Arab Emirates (UAE) Wet Pet Food Market Size and Forecast By Price Range (2019 to 2030F) (In USD Billion)
Table 12: United Arab Emirates (UAE) Wet Pet Food Market Size and Forecast By Distribution Channel (2019 to 2030F) (In USD Billion)
Table 13: Saudi Arabia Wet Pet Food Market Size and Forecast By Pet Type (2019 to 2030F) (In USD Billion)
Table 14: Saudi Arabia Wet Pet Food Market Size and Forecast By Price Range (2019 to 2030F) (In USD Billion)
Table 15: Saudi Arabia Wet Pet Food Market Size and Forecast By Distribution Channel (2019 to 2030F) (In USD Billion)
Table 16: South Africa Wet Pet Food Market Size and Forecast By Pet Type (2019 to 2030F) (In USD Billion)
Table 17: South Africa Wet Pet Food Market Size and Forecast By Price Range (2019 to 2030F) (In USD Billion)
Table 18: South Africa Wet Pet Food Market Size and Forecast By Distribution Channel (2019 to 2030F) (In USD Billion)
Table 19: Competitive Dashboard of top 5 players, 2024
Figure 2: Market attractiveness Index, By Region 2030
Figure 3: Market attractiveness Index, By Segment 2030
Figure 4: Middle East & Africa Wet Pet Food Market Size By Value (2019, 2024 & 2030F) (in USD Billion)
Figure 5: Middle East & Africa Wet Pet Food Market Share By Country (2024)
Figure 6: United Arab Emirates (UAE) Wet Pet Food Market Size By Value (2019, 2024 & 2030F) (in USD Billion)
Figure 7: Saudi Arabia Wet Pet Food Market Size By Value (2019, 2024 & 2030F) (in USD Billion)
Figure 8: South Africa Wet Pet Food Market Size By Value (2019, 2024 & 2030F) (in USD Billion)
Figure 9: Porter's Five Forces of Global Wet Pet Food Market
Wet Pet Food Market Research FAQs
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Middle East & Africa Wet Pet Food Market Outlook, 2030
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