Global Shrink Films Packaging Film Market Outlook, 2030

The global Shrink Films Packaging film market and its position in the world today is much like the unseen force that keeps modern supply chains wrapped in efficiency literally. As industries hustle toward faster logistics and shelf-ready packaging, shrink films, made predominantly from polymer resins such as polyethylene (PE), polyvinyl chloride (PVC), and polyethylene terephthalate glycol (PETG), have carved their niche in the global packaging ecosystem. These films are engineered to contract tightly over products when heat is applied, forming a second skin that not only offers physical protection but also elevates product visibility and branding. Their adaptability makes them indispensable across a spectrum of sectors from food and beverages to pharmaceuticals, cosmetics, electronics, and industrial components. In retail, they ensure tamper resistance and integrity, while in logistics, they facilitate bundling and reduce cargo shift during transit. Innovations in multi-layer co-extrusion techniques have enhanced the mechanical strength, optical clarity, and barrier properties of shrink films, supporting sustainability efforts and reducing packaging weight. Moreover, as e-commerce surges and shelf-ready formats gain prominence, demand is swelling in tandem. Rising hygiene awareness and regulatory compliance needs in the medical and food segments are further accelerating adoption. The industry is also witnessing a shift towards bio-based and recyclable shrink films, pushed by environmental policies and brand commitments to circular economy models. Adjacent markets like flexible packaging, smart labeling, and automation in end-of-line packaging solutions synergize with the growth of shrink films, offering integrated packaging workflows.

According to the research report "Global Shrink Films Packaging film Market Outlook, 2030," published by Bonafide Research, the Global Shrink Films Packaging film market is anticipated to grow at more than 6.45% CAGR from 2025 to 2030. The consistent growth is primarily fueled by rising demand in the beverage and processed food sectors, where shrink films are widely used for bundling multipacks and safeguarding against moisture and dust. In the Western European region, BOPP (biaxially oriented polypropylene) and polyolefin-based shrink films have become widely prevalent due to their recyclable properties and compatibility with automated packaging machinery. The adoption of these films is strong among FMCG brands, electronics packaging units, and logistics chains, as the films offer superior tear resistance and gloss clarity. Leading players like Berry Global, Kureha Corporation, and Coveris are known for pushing high-barrier films and environmentally compliant formulations, often promoting their brands through sustainability partnerships with retailers and e-commerce distributors. Competitors differentiate by offering anti-fog, UV-resistant, and low-temperature shrink formulations, tailored for retail-ready applications. Polyethylene-based films have been gaining traction in South-East Asia, especially for packaging frozen goods and pharmaceuticals. Many firms have shifted to online direct-to-manufacturer sales strategies with custom SKU ordering to support diverse end-user demands. Regulatory protocols such as REACH, FDA standards, and EFSA safety checks guide the production, migration limits, and environmental safety of shrink films across global markets. In North and Central Europe, initiatives by private packaging alliances are conducting packaging waste detoxification audits and promoting closed-loop shrink film collection systems under circular economy frameworks. These programs also influence buyer behavior by aligning with eco-labelling mandates and compliance-driven procurement contracts.

Market Dynamics

Market Drivers

Rising Demand in Food & Beverage SectorShrink films are increasingly preferred for bundling bottled beverages, canned goods, and ready-to-eat meals, as they provide tamper-evidence, moisture resistance, and product visibility. Growth in urban consumption and organized retail is amplifying this demand globally.



Surge in E-commerce and Logistics PackagingThe rapid expansion of online retail is driving the need for protective, lightweight packaging solutions. Shrink films offer cost-effective unitization and secure transit packaging, making them ideal for fast-moving consumer goods and electronics shipping.

Market Challenges

Environmental Sustainability & Plastic Waste RegulationsGovernments across regions are tightening controls on single-use plastics and non-recyclable packaging. Shrink films, especially those made from PVC, face scrutiny due to limited biodegradability, pushing companies to rethink raw materials and disposal mechanisms.

Volatile Raw Material PricesThe cost of key raw materials such as polyethylene and polyolefin fluctuates due to crude oil price instability and global supply chain disruptions. This variability increases manufacturing costs and affects pricing strategies for shrink film producers.

Market Trends

Bio-based and Recyclable Shrink FilmsInnovations in biodegradable and recyclable shrink films, such as PLA-based or mono-material films, are gaining momentum. These eco-friendly alternatives are seeing growing adoption in Europe and parts of Asia-Pacific due to regulatory incentives.

High-Performance Functional CoatingsThere’s a rising trend toward shrink films with added functionalities like UV-resistance, antimicrobial layers, and oxygen barriers. These features extend product shelf life and appeal to sectors like pharma and dairy.

Segmentation Analysis

Polyolefin (POF) is a significant material type in the global shrink films packaging market due to its excellent shrinkage properties, durability, and versatility, making it ideal for a wide range of packaging applications.

Polyolefin (POF) shrink films are widely used in the packaging industry because they provide superior performance in terms of strength, clarity, and flexibility. These films have the ability to shrink tightly around products when heat is applied, offering a secure and attractive packaging solution. POF films are particularly valued for their durability and resistance to punctures, tears, and abrasions, which is crucial for protecting products during transportation and handling. The material also offers a high level of clarity, allowing consumers to view the product inside, which is especially important for retail packaging where product visibility can influence purchasing decisions. POF shrink films are lightweight, cost-effective, and can be used for a variety of packaging needs, ranging from food and beverages to electronics and consumer goods. They are also more environmentally friendly compared to other shrink films like polyvinyl chloride (PVC) because they are non-toxic and can be recycled more easily, addressing growing consumer and regulatory demands for sustainable packaging options. Additionally, POF shrink films are versatile in their application, as they can be used in both manual and automated packing processes, offering businesses the flexibility to scale up production while maintaining efficiency. The material’s resistance to moisture and chemicals further enhances its appeal, making it suitable for a wide array of products that require long-term shelf life or protection from external elements.

Wraps are a significant packaging type in the global shrink films packaging film market because they offer a cost-effective, secure, and visually appealing way to package products, providing excellent protection while enhancing shelf appeal.

Shrink film wraps are widely used in the packaging industry due to their ability to tightly conform to the shape of a product, offering a protective layer that shields items from dust, moisture, and damage during transportation and storage. This type of packaging is especially valued for its versatility, as it can be used on a wide range of products, from food and beverages to consumer goods and industrial items. The primary advantage of shrink wraps is their ability to provide a tamper-evident seal, which adds an extra layer of security, reassuring consumers about the integrity of the product inside. Additionally, shrink films are lightweight, which helps reduce shipping costs while maintaining durability. The films also have excellent clarity, making the products inside highly visible, which is an important feature for enhancing brand visibility and customer appeal on store shelves. As consumers are increasingly drawn to products that are well-packaged and visually attractive, shrink wraps offer an effective solution for brands aiming to stand out in competitive markets. Moreover, the shrink film packaging process is relatively simple, making it a popular choice for manufacturers looking to streamline their operations without compromising on quality. The growing demand for convenient, visually striking, and protective packaging has led to the widespread adoption of shrink wraps in the market, contributing to its significance as a leading packaging type.

The food and beverages industry is a significant end-use in the global shrink films packaging market because of the growing demand for durable, flexible, and visually appealing packaging solutions that maintain product freshness and extend shelf life.

The food and beverages sector relies heavily on shrink films for packaging due to the need for materials that offer both practicality and visual appeal. Shrink films provide an excellent solution because they conform tightly to the shape of the product, offering superior protection during transportation and storage. These films help preserve the freshness of food and beverages by acting as a barrier against moisture, dust, and contaminants. As consumers become more conscious about the quality and safety of their food, packaging plays an important role in preserving the integrity of products. Shrink films also allow for easy labeling and branding, which enhances the visual appeal of products on store shelves, a crucial factor in attracting consumer attention. This is especially important in the competitive food and beverage market where product differentiation is key to sales success. Additionally, the demand for convenient and ready-to-eat food products has surged, increasing the need for effective and efficient packaging solutions that can ensure longer shelf life while maintaining the product's quality. Shrink films also offer a cost-effective and lightweight alternative to other types of packaging materials, making them an attractive option for food manufacturers looking to reduce costs and improve sustainability.

Regional Analysis

Asia-Pacific dominates the global shrink films packaging market due to its rapid industrial growth, booming e-commerce sector, and strong manufacturing capabilities in packaging materials.

Asia-Pacific holds a leading position in the global shrink films packaging market because of its fast-developing industries and increasing demand for packaging solutions in various sectors. The region's manufacturing capabilities are a significant driver of the market, as many of the world's largest packaging companies are based in countries like China, India, and Japan. These countries are not only major producers of shrink films but also consume a large volume of these products due to their booming retail, food and beverage, and consumer goods industries. With the rise of e-commerce, especially in countries like China and India, there is an increased need for efficient, cost-effective, and visually appealing packaging. Shrink films, with their ability to tightly wrap products and provide tamper-evidence, are particularly popular for packaging a wide range of items, including electronics, food, beverages, and personal care products. The growing preference for sustainable and eco-friendly packaging has also boosted the adoption of shrink films in the region, as manufacturers continue to innovate with biodegradable and recyclable materials. Furthermore, the availability of low-cost labor and well-established supply chains in Asia-Pacific enables manufacturers to produce shrink films at competitive prices, making them more accessible to a wider market. As urbanization continues to rise, so does the demand for packaged goods, driving the need for efficient and attractive packaging solutions.

Key Developments

• In November 2023, Packaging consultancy and manufacturer Duo and Danish plastic recycler Plastix announced the launch of shrink film for food & beverage outer packaging by utilizing Plastix’s Oceanix recycled plastic, which is developed from 98% maritime waste such as fishing nets and ropes.
• In January 2023, Gunze Limited announced the launch of an eco-friendly “GEOPLAS® HCT3” heat-shrinkable film manufactured with recycled resin. The films are developed with polystyrene/polyethylene terephthalate multi-layered material and by using 30% chemically recycled raw materials with the mass-balance approach.
• In April 2022, PepsiCo Germany declared the launch of a sustainable shrink film. The packaging films developed for beverage cans and bottles are manufactured from 50% rLDPE and one-tenth recycled yellow bag packaging waste for the first time.
• In December 2020, Leading packaging manufacturer Amcor introduced a recyclable PVDC-free shrink bag, especially for the packaging of fresh and processed meat, poultry and cheese products. Eco-Tite R is a new product that can be recycled in its existing polyethylene (PE) plastic recycling streams.

Considered in this report
* Historic year: 2019
* Base year: 2024
* Estimated year: 2025
* Forecast year: 2030

Aspects covered in this report
* Shrink Films Packaging Film Market with its value and forecast along with its segments
* Country-wise Shrink Films Packaging Film Market analysis
* Various drivers and challenges
* On-going trends and developments
* Top profiled companies
* Strategic recommendation

By Material Type:
• Polyvinyl Chloride (PVC)
• Polyolefin (POF)
• Polyethylene (PE)
• Others

By Packaging Type:
• Wraps
• Bags
• Labels
• Others

By End-use:
• Food & Beverages
• Pharmaceuticals
• Consumer Goods
• Electronics
• Agriculture
• Others

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Shrink Films Packaging Film industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.