Global Cat And Dog Pet Toys Market Outlook, 2030

The global cat and dog pet toys market is witnessing steady growth, driven by the increasing pet ownership rate, rising consumer spending on pet care products, and the growing awareness of pets' mental and physical well-being. As pets are increasingly seen as family members, pet owners are becoming more invested in providing a high quality of life for their animals. Pet toys play a crucial role in meeting this need, offering pets stimulation, exercise, and entertainment. These toys are designed to cater to both physical and mental health, reducing stress and anxiety that pets may experience when left alone or during routine changes. For dogs, toys can help prevent destructive behaviors such as chewing furniture or shoes, while for cats, toys encourage activity, reduce boredom, and support their hunting instincts. As pet owners become more conscious of their pets' emotional and physical needs, there is a growing demand for toys that offer more than just entertainment. Interactive and puzzle toys that challenge pets mentally are gaining popularity, as they provide mental stimulation and help to improve cognitive function. Additionally, with pets being humanized and treated with care similar to that of children, the focus has shifted towards durable, eco-friendly, and innovative products. Pet owners now seek out pet toys that are safe, made with non-toxic materials, and promote healthy habits. This trend is helping to expand the market, as brands respond by creating products designed not only for fun but also for fostering healthy pet behavior and enhancing the bond between owners and pets.


According to the research report, “Global Cat and Dog Pet Toys Market Outlook, 2030” published by Bonafide Research, the Global Cat and Dog Pet Toys market was valued at more than USD 7.53 Billion in 2024 . This market growth reflects the increasing importance that pet owners place on providing enrichment and entertainment for their pets. Pet ownership rates continue to rise globally, with more households adopting cats and dogs as pets, leading to higher demand for pet care products, particularly toys. As the humanization of pets continues, owners are more willing to invest in high-quality products that contribute to their pets' well-being. Pet toys are no longer seen as mere accessories but are considered essential for ensuring that pets remain mentally and physically engaged. The rise of social media has also played a significant role in influencing pet toy trends, with platforms like Instagram and TikTok showcasing pet owners sharing fun and engaging content featuring their pets interacting with toys. This exposure has increased awareness about the benefits of pet toys and driven demand. Additionally, the COVID-19 pandemic saw a surge in pet adoption and ownership, as people sought companionship during lockdowns. This has created lasting shifts in pet ownership trends, with many first-time pet owners realizing the importance of regular stimulation for their pets. Moreover, the increasing availability of innovative pet toys, such as those that combine exercise with mental challenges or those that are designed to last longer and withstand heavy chewing, has further fueled market growth. As consumer preferences shift towards premium and high-quality pet care products, the pet toys market is projected to continue expanding, supported by rising disposable incomes and the growing recognition of the emotional connection between pets and their owners.

Market Dynamics

Market Drivers



Rising Pet Ownership and Humanization of Pets The increasing adoption of cats and dogs as companion animals worldwide is a key driver of the pet toys market. Pet parents are willing to invest in high-quality toys to keep their pets engaged, active, and mentally stimulated. The humanization trend, where pets are treated as family members, has further boosted the demand for premium and innovative pet toys.

Growth of E-Commerce and Subscription-Based Pet Services The rapid expansion of online retail platforms has made pet toys more accessible, with a wide range of options available at competitive prices. Subscription-based services that offer curated pet toy boxes on a monthly basis are gaining popularity, ensuring recurring sales and fostering customer loyalty.


Market Challenges

Concerns Over Pet Toy Safety and Durability Pet owners are increasingly scrutinizing the safety of pet toys, particularly regarding toxic materials, small parts that pose choking hazards, and lack of durability. Manufacturers are under pressure to develop pet-safe and long-lasting toys that meet stringent safety standards.

Impact of Supply Chain Disruptions and Raw Material Costs Fluctuations in raw material prices, particularly for rubber, plastic, and fabric-based toys, as well as supply chain challenges, can impact the availability and affordability of pet toys. Rising production and shipping costs may affect market growth, especially in price-sensitive regions.


Market Trends

Increasing Demand for Smart and Interactive Pet Toys The integration of technology into pet toys, such as motion-activated toys, AI-powered treat dispensers, and interactive laser toys for cats, is a growing trend. These toys provide mental stimulation and entertainment for pets, especially when owners are away.

Shift Toward Sustainable and Eco-Friendly Pet Toys Pet owners are increasingly opting for toys made from natural, biodegradable, and non-toxic materials. Brands are responding by launching eco-friendly toys made from recycled materials, organic fabrics, and BPA-free rubber, aligning with sustainability trends.


Segmentation Analysis

Chew toys dominate the global cat and dog pet toys market, particularly for dogs, as they help satisfy natural chewing instincts, promote dental health, and reduce anxiety.

Chew toys dominate the global cat and dog pet toys market, particularly for dogs, as they help satisfy natural chewing instincts, promote dental health, and reduce anxiety. Dogs, especially puppies and certain breeds, have an innate need to chew, and chew toys provide a safe outlet for this behavior, preventing destructive chewing of household items. Durable rubber and nylon chew toys, as well as flavored chewables, are highly popular among pet owners, offering long-lasting engagement for pets. The demand for indestructible chew toys continues to grow, especially among owners of aggressive chewers who are looking for durable, long-lasting products that can withstand tough chewing. In response to this demand, manufacturers have developed chew toys using high-quality, durable materials that ensure a long lifespan and are resistant to breakage or tearing. These chew toys also support dental hygiene by helping to clean teeth and massage gums, reducing the risk of oral health problems such as tartar buildup and gum disease. Furthermore, chew toys that incorporate natural flavors, such as bacon or peanut butter, are increasingly favored by pet owners, as they make the toy more appealing and encourage extended play. The growing awareness of pet dental health has also prompted the rise of specialized dental chew toys, designed to help maintain healthy teeth and gums. The global rise in pet adoption, especially in the U.S. and other developed markets, has contributed to the growth of this segment. With an increasing focus on providing pets with products that are not only fun but also beneficial to their well-being, chew toys are likely to continue to be the market leader in the pet toy industry.

Online retail is the largest distribution channel for pet toys, driven by the convenience of home delivery, a vast product selection, and customer reviews that aid purchasing decisions.

Online retail is the largest distribution channel for pet toys, driven by the convenience of home delivery, a vast product selection, and customer reviews that aid purchasing decisions. The rise of e-commerce platforms such as Amazon, Chewy, and Petco has transformed the pet toys market, offering pet owners access to a wide variety of products without the need to visit physical stores. The online retail sector allows customers to browse products, compare prices, and read reviews from other pet owners, making it easier to choose the best toys for their pets. Additionally, e-commerce platforms offer subscription services and exclusive deals, allowing consumers to receive their pet toys regularly at discounted prices, which further drives sales. The convenience of having pet toys delivered to the doorstep, often with the option of free shipping or express delivery, has made online retail the preferred shopping method for many pet owners. With busy lifestyles becoming more common, many consumers prefer the ease of shopping online rather than visiting a brick-and-mortar store. The growth of social media and influencer marketing has also contributed to the rise of online retail, with pet toy brands and retailers using these platforms to reach a broader audience. Promotions and targeted advertising on social media platforms like Instagram and Facebook are helping brands to connect with pet owners and drive online sales. Furthermore, the COVID-19 pandemic has accelerated the adoption of online shopping, with more pet owners turning to e-commerce for their pet care needs. As e-commerce continues to dominate the retail landscape, online platforms will remain the leading distribution channel for pet toys in the foreseeable future.

Households account for the largest share of pet toy consumption, as pet owners increasingly prioritize their pets’ mental and physical well-being.

Households account for the largest share of pet toy consumption, as pet owners increasingly prioritize their pets’ mental and physical well-being. Pet ownership is on the rise globally, with pets being increasingly seen as family members, leading to higher spending on pet products, including toys. This trend is especially prevalent in developed markets where disposable income levels are higher, and pet owners are more willing to invest in high-quality, premium toys that offer more than just entertainment. The growing trend of treating pets as part of the family has resulted in an increase in consumer spending on pet enrichment products that promote well-being, such as interactive, durable, and eco-friendly toys. Additionally, the humanization of pets has led to greater awareness about the importance of mental stimulation for pets, driving the demand for toys that challenge pets' intelligence and provide them with hours of fun and engagement. Pet owners now prefer interactive toys, puzzle feeders, and multi-functional toys that can help stimulate their pets mentally while also encouraging physical exercise. The growing demand for eco-friendly pet products is also influencing the types of toys purchased by households, with many pet owners opting for sustainably sourced materials, non-toxic dyes, and recyclable options. With the increasing focus on pets' health, household spending on pet toys is expected to remain strong, further driving market growth. The trend toward humanizing pets, along with the rise in single-person households and the increasing importance of pet companionship, is expected to maintain households as the leading end-user segment in the pet toys market.


Regional Analysis

North America holds the largest share of the global cat and dog pet toys market, driven by high pet ownership rates, rising disposable incomes, and strong consumer demand for premium pet products.

North America holds the largest share of the global cat and dog pet toys market, driven by high pet ownership rates, rising disposable incomes, and strong consumer demand for premium pet products. The U.S. is a major contributor to this market, with pet ownership reaching record highs and pet care expenditures continually rising. Pet owners in North America are increasingly focused on providing their pets with the best care, which includes high-quality toys that contribute to their pets’ mental and physical health. The growing awareness about the importance of pet enrichment has resulted in an increased demand for interactive, durable, and multifunctional pet toys. Pet owners in North America are particularly receptive to new product innovations, which has encouraged manufacturers to develop advanced toys that incorporate features such as automation, remote controls, and smart technology. Additionally, the North American market benefits from well-established retail infrastructure, with a high penetration of both online and offline retail channels. Major e-commerce platforms such as Amazon, Chewy, and Petco dominate the distribution landscape, while specialty pet stores and supermarkets also contribute to the availability of pet toys. Furthermore, North American consumers are increasingly drawn to sustainable and eco-friendly products, with many pet toy brands offering environmentally friendly and cruelty-free alternatives. The growing popularity of pets as family members, combined with the increasing trend of pet humanization, continues to drive the North American market for pet toys. With a focus on both quality and innovation, North America is expected to maintain its position as the leader in the global cat and dog pet toys market.



Key Developments

• October 2024: Kong Company launched a new range of ultra-durable chew toys designed for aggressive chewers, featuring reinforced rubber and dental health benefits.
• August 2024: PetSafe introduced an AI-powered interactive toy that uses motion sensors to engage pets while owners are away.
• June 2024: West Paw announced a new line of eco-friendly pet toys made from recycled ocean plastics, targeting sustainability-conscious pet owners.


Considered in this report
* Historic year: 2018
* Base year: 2023
* Estimated year: 2024
* Forecast year: 2029


Aspects covered in this report
* Cat and Dog Pet Toys Market with its value and forecast along with its segments
* Country-wise Cat and Dog Pet Toys Market analysis
* Various drivers and challenges
* On-going trends and developments
* Top profiled companies
* Strategic recommendation


By Product Type:
• Chew Toys
• Interactive Toys
• Plush Toys


By Distribution Channel:
• Online Retail
• Offline Retail (Pet Stores & Supermarkets)
• Specialty Pet Stores


By End-User:
• Households
• Pet Care Centers & Veterinary Clinics
• Animal Shelters & Adoption Centers