France walk-behind mower Market Overview, 2029

Consumers in France show a preference for advanced, efficient, and environmentally friendly mowers, including electric cordless, battery-powered, and manual models. The market is characterized by a diverse range of products, catering to different consumer needs and preferences, from small residential lawns to large commercial landscapes. Key players in the market include well-known brands such as Husqvarna, Deere & Company, Honda, and Black & Decker, which are continuously innovating to meet the evolving demands of French consumers. The market is also influenced by government policies promoting green practices and investments in public green spaces, further boosting demand for walk-behind mowers. The walk-behind mower market in France has evolved significantly over the years, with a notable shift from traditional gasoline-powered models to more advanced electric and battery-powered options. Historically, the market was dominated by gasoline-powered mowers due to their high power and reliability. However, increasing environmental awareness and the desire for quieter, low-maintenance mowers have driven the adoption of electric models. Regulatory policies have played a crucial role in this transition, with the French government implementing stringent environmental standards and promoting the use of eco-friendly products. Additionally, plans to ban gasoline-based vehicles by 2030 are expected to further boost the demand for electric mowers. These policies have encouraged innovation and the adoption of advanced technologies, making France a key player in the global walk-behind mower market.

According to the research report "France Walk behind Market Overview, 2029," published by Bonafide Research, the France Walk behind market is anticipated to grow at more than 7.27% CAGR from 2024 to 2029. The Walk behind Mower market in France is experiencing significant growth, driven by increasing environmental awareness and the adoption of eco-friendly electric mowers. The walk-behind mowers leading the segment due to their affordability and suitability for small residential lawns. Key market drivers include the rising cost of gasoline, which is pushing consumers towards electric alternatives, and technological advancements such as self-propulsion and robotic capabilities. Major players in this market include Husqvarna, Deere & Company, STIGA, Stanley Black & Decker, Robert Bosch, and The Toro Company, all of whom are contributing to the market's growth with innovative and sustainable lawn care solutions.

The product type segment for the walk-behind mower market in France is diverse, catering to various consumer needs and preferences. This segment includes self-propelled mowers, which are equipped with a built-in propulsion system that drives the wheels, reducing the physical effort required to operate them. These mowers are ideal for larger lawns and hilly terrains, and they come in single-speed and variable-speed models to accommodate different user preferences. Push mowers, also known as manual mowers, require the operator to manually push the mower across the lawn. They are typically lighter, more affordable, and simpler in design, making them a popular choice for small to medium-sized lawns. Hover mowers are designed with a floating capability, allowing them to glide over the grass without wheels touching the ground. This design makes them easy to maneuver and suitable for uneven terrain. Reel or cylinder mowers feature a fixed blade system that cuts grass with a scissor-like action, providing a precise and clean cut. These mowers are eco-friendly, producing no emissions and requiring minimal maintenance. Each product type within this segment offers unique advantages, and the choice depends on factors such as lawn size, terrain, user preferences, and environmental considerations.

The end user segment for the walk-behind mower market in France is diverse, catering to various consumer needs and preferences. The residential segment is the largest, driven by homeowners who prioritize lawn care and garden maintenance for aesthetic and recreational purposes. This segment includes individuals who enjoy gardening, hosting outdoor events, and maintaining their backyard spaces. The professional landscaping services segment is another significant end user, comprising businesses that provide lawn care and maintenance services to residential, commercial, and public properties. These businesses require high-quality, durable mowers to handle large areas efficiently. Golf courses and other sports arenas also contribute to the market, as they need specialized mowers to maintain their extensive green spaces. The government and other public entities segment includes parks, public gardens, and municipal properties that require regular lawn maintenance to ensure public safety and aesthetic appeal. Each end user segment has unique requirements, and manufacturers tailor their products to meet these specific needs, ensuring a wide range of options in the market.

The Fuel Type segment for the walk-behind mower market in France is diverse, catering to various consumer preferences and environmental considerations. Gasoline-powered mowers have traditionally dominated the market due to their high power and reliability, making them suitable for larger lawns and professional landscaping services. However, there is a growing shift towards electric corded and cordless mowers, driven by increasing environmental awareness and the desire for quieter, low-maintenance options. Electric cordless mowers, in particular, are gaining popularity due to their convenience and advancements in battery technology, which offer longer run times and faster charging. Manual-powered mowers, although less common, are still favored by some consumers for their simplicity and eco-friendliness. Propane-powered mowers also represent a niche segment, providing a cleaner alternative to gasoline with fewer emissions. The market is evolving as consumers become more conscious of their environmental impact and seek out greener, more efficient lawn care solutions.



Offline distribution includes traditional retail outlets such as dealers and distributors, specialty stores, and mass market players. These physical stores allow customers to see, touch, and test the mowers before making a purchase, providing a hands-on shopping experience. Dealers and distributors often have established relationships with manufacturers, ensuring a steady supply of products and the ability to offer after-sales services, including maintenance and repairs. Specialty stores cater to niche markets, offering a range of high-quality, specialized mowers for specific needs, such as professional landscaping or golf course maintenance. Mass market players, including large retail chains, provide a wide selection of mowers to cater to the general public, often bundling them with other gardening tools and accessories. Online distribution has been growing rapidly, driven by the convenience of shopping from home and the increasing penetration of e-commerce platforms. Online sales channels include direct sales from manufacturers' websites, third-party online retailers, and marketplaces like Amazon and eBay. These platforms offer detailed product descriptions, customer reviews, and comparison tools, helping consumers make informed decisions. Online retailers often provide competitive pricing, discounts, and promotions, attracting cost-conscious buyers. Additionally, the rise of mobile commerce and social media marketing has made it easier for manufacturers to reach a broader audience and engage with customers directly. The online channel also supports the sale of accessories and spare parts, enhancing the overall customer experience.

Considered in this report
• Historical year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029

Aspects covered in this report
• Walk Behind mower market with its value and forecast along with its segments
• Region-wise lawn mower market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type
• Self-Propelled Mowers
• Push Mowers

By End-User
• Residential
• Professional Landscaping Services
• Golf Courses & Sports Arenas
• Government

By Fuel Type
• Gasoline-Powered
• Electric Cordless
• Electric Corded

By Drive Type
• Manual Drive
• Wheel Drive Systems

By Distribution Channel
• Offline Retail
• Online Retail

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to lawn mower industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.