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The United States walk-behind mower market is a significant segment within the global lawn care equipment industry. This market encompasses a wide range of walk-behind lawn mowers, including self-propelled, push, hover, and reel/cylinder mowers, catering to diverse consumer needs. The demand for walk-behind mowers in the U.S. is driven by the increasing emphasis on lawn care and garden maintenance among homeowners, professional landscapers, and government entities. The market is also influenced by seasonal trends, with higher demand during the spring and summer months when lawn care activities peak. Additionally, the growing popularity of DIY gardening and landscaping projects, especially during the COVID-19 pandemic, has further boosted the market. The U.S. market is characterized by a mix of offline and online distribution channels, with major retailers and e-commerce platforms playing a crucial role in reaching consumers. Key players in the market include well-known brands such as Deere & Company, Honda, Husqvarna Group, and The Toro Company, among others. The market is also seeing a shift towards eco-friendly and technologically advanced models, with electric and battery-powered mowers gaining traction due to their environmental benefits and ease of use. The market saw significant growth post-World War II, driven by suburban expansion and the increasing popularity of lawn care. Regulatory policies, such as the Consumer Product Safety Commission's (CPSC) safety standards (16 C.F.R. Part 1205), were established to reduce injuries caused by contact with the mower blades, mandating features like blade stop controls and protective shields. These regulations have evolved to ensure consumer safety while accommodating technological advancements in mower design and functionality.
According to the research report "United states walk-behind lawn mower Market Overview, 2029," published by Bonafide Research, the United States walk-behind lawn mower market is anticipated to grow at more than 4.16% CAGR from 2024 to 2029. The U.S. walk-behind lawn mower market, growing significantly. This robust growth is driven by several significant trends and drivers, including the increasing residential construction, expansion of green spaces, and heightened interest in gardening and lawn care. Technological advancements such as electric and battery-powered mowers are at the forefront of this trend, offering eco-friendly alternatives to traditional gasoline-powered models with reduced emissions, quieter operation, and lower maintenance costs. Additionally, smart mowers equipped with GPS navigation, automated mowing systems, and IoT connectivity are gaining traction, providing users with enhanced convenience and efficiency. The rising demand for professional landscaping services, government initiatives to expand green acreage, and the growing trend of adopting green roofs and spaces further propel market growth. Seasonal trends, with higher demand during the spring and summer months, also contribute to the market dynamics. Key players in the market include Deere & Company, Honda, Husqvarna Group, Kubota Corporation, MTD Products, Robert Bosch, STIGA Group, and The Toro Company. These companies are leading the market with innovative products and solutions to meet the evolving needs of consumers and professionals alike. They are heavily investing in research and development to introduce products that enhance efficiency, reliability, and user experience while focusing on integrating advanced technologies and eco-friendly features. As consumer preferences evolve and regulatory pressures increase, the market is likely to see further adoption of advanced, sustainable technologies, ensuring a positive growth trajectory in the coming years. The U.S. walk-behind mower market is poised for steady growth, driven by technological advancements, increasing consumer demand for eco-friendly solutions, and the expansion of green spaces, making it a key segment within the global lawn care equipment industry.
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The product type segment for the U.S. walk-behind mower market is diverse, catering to various consumer needs and preferences. This segment includes self-propelled mowers, which are equipped with a built-in propulsion system that drives the wheels, reducing the physical effort required to operate them. These mowers are ideal for larger lawns and hilly terrains, and they come in single-speed and variable-speed models to accommodate different user preferences. Push mowers, also known as manual mowers, require the operator to manually push the mower across the lawn. They are typically lighter, more affordable, and simpler in design, making them a popular choice for small to medium-sized lawns. Hover mowers are designed with a floating capability, allowing them to glide over the grass without wheels touching the ground. This design makes them easy to maneuver and suitable for uneven terrain. Reel or cylinder mowers feature a fixed blade system that cuts grass with a scissor-like action, providing a precise and clean cut. These mowers are eco-friendly, producing no emissions and requiring minimal maintenance. Each product type within this segment offers unique advantages, and the choice depends on factors such as lawn size, terrain, user preferences, and environmental considerations.
The end user segment for the U.S. walk-behind mower market is diverse, catering to various consumer needs and preferences. The residential segment is the largest, driven by homeowners who prioritize lawn care and garden maintenance for aesthetic and recreational purposes. This segment includes individuals who enjoy gardening, hosting outdoor events, and maintaining their backyard spaces. The professional landscaping services segment is another significant end user, comprising businesses that provide lawn care and maintenance services to residential, commercial, and public properties. These businesses require high-quality, durable mowers to handle large areas efficiently. Golf courses and other sports arenas also contribute to the market, as they need specialized mowers to maintain their extensive green spaces. The government and other public entities segment includes parks, public gardens, and municipal properties that require regular lawn maintenance to ensure public safety and aesthetic appeal. Each end user segment has unique requirements, and manufacturers tailor their products to meet these specific needs, ensuring a wide range of options in the market.
The Fuel Type segment for the U.S. walk-behind mower market is diverse, catering to various consumer preferences and environmental considerations. Gasoline-powered mowers have traditionally dominated the market due to their high power and reliability, making them suitable for larger lawns and professional landscaping services. However, there is a growing shift towards electric corded and cordless mowers, driven by increasing environmental awareness and the desire for quieter, low-maintenance options. Electric cordless mowers, in particular, are gaining popularity due to their convenience and advancements in battery technology, which offer longer run times and faster charging. Manual-powered mowers, although less common, are still favored by some consumers for their simplicity and eco-friendliness. Propane-powered mowers also represent a niche segment, providing a cleaner alternative to gasoline with fewer emissions. The market is evolving as consumers become more conscious of their environmental impact and seek out greener, more efficient lawn care solutions.
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The Distribution Channel segment for the U.S. walk-behind mower market is a critical aspect that determines how products reach consumers. Offline distribution includes traditional retail outlets such as dealers and distributors, specialty stores, and mass market players. These physical stores allow customers to see, touch, and test the mowers before making a purchase, providing a hands-on shopping experience. Dealers and distributors often have established relationships with manufacturers, ensuring a steady supply of products and the ability to offer after-sales services, including maintenance and repairs. Specialty stores cater to niche markets, offering a range of high-quality, specialized mowers for specific needs, such as professional landscaping or golf course maintenance. Mass market players, including large retail chains, provide a wide selection of mowers to cater to the general public, often bundling them with other gardening tools and accessories. Online distribution has been growing rapidly, driven by the convenience of shopping from home and the increasing penetration of e-commerce platforms. Online sales channels include direct sales from manufacturers' websites, third-party online retailers, and marketplaces like Amazon and eBay. These platforms offer detailed product descriptions, customer reviews, and comparison tools, helping consumers make informed decisions. While offline channels offer the advantage of personal interaction and immediate product availability, online channels provide convenience, a wider reach, and often better pricing. Manufacturers and retailers are increasingly adopting an omnichannel approach, combining both offline and online channels to maximize market penetration and customer satisfaction.
Considered in this report
• Historical year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029
Aspects covered in this report
• Walk Behind mower market with its value and forecast along with its segments
• Region-wise lawn mower market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation
By Product Type
• Self-Propelled Mowers
• Push Mowers
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By End-User
• Residential
• Professional Landscaping Services
• Golf Courses & Sports Arenas
• Government
By Fuel Type
• Gasoline-Powered
• Electric Cordless
• Electric Corded
By Drive Type
• Manual Drive
• Wheel Drive Systems
By Distribution Channel
• Offline Retail
• Online Retail
The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.
Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to lawn mower industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.
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