Germany Pet Grooming Market Overview, 2029

The German pet grooming market is a rapidly growing segment within the broader pet care industry, driven by the increasing humanization of pets and the rising number of pet owners. The trend of pet ownership has been on the rise, particularly among younger generations, who often view pets as integral family members. This shift in perception has led to higher spending on pet care, including grooming services. E-commerce platforms have also gained significant traction, offering convenience and a wide variety of products, while traditional brick-and-mortar stores continue to play a vital role. The pet grooming market in Germany has seen substantial growth, driven by the increasing humanization of pets and rising pet ownership. Historically, pet grooming was a niche service, but it has expanded significantly, especially during the COVID-19 pandemic, as more people spent time at home with their pets. Regulatory policies for pet grooming products in Germany are governed by various European Union directives, including the General Product Safety Directive (GPSD), REACH (Registration, Evaluation, Authorisation, and Restriction of Chemicals), and the European Union Timber Regulation (EUTR). These regulations ensure that pet grooming products meet high safety and quality standards, including restrictions on harmful chemicals, proper labeling, and certification requirements. Compliance with these regulations is essential for manufacturers and retailers to ensure the safety and well-being of pets and to maintain consumer trust.

According to the research report "Germany Pet Grooming Market Overview, 2029," published by Bonafide Research, the Germany Pet Grooming market is expected to reach a market size of more than USD 840 Million by 2029. Key drivers include the growing trend of pet humanization, where pets are increasingly viewed as family members, leading to higher spending on pet care, including grooming services and products. Additionally, the rise in pet ownership and awareness of pet health and cleanliness are contributing to the market's expansion. Major players in the German pet grooming market include Fressnapf and Kölle Zoo, both of which have seen increased demand for high-quality, premium products. The market is also seeing a shift towards eco-friendly and natural grooming products, as well as innovative services like mobile grooming. Key players in the market include established companies like Beaphar, Fressnapf, Hund & Herrchen, Kolle Zoo, Mera Petfood, PetTec, ProDen PlaqueOff, Trixie, Vitakraft, and Wolters Cat & Dog, as well as emerging brands that continuously innovate to meet evolving consumer needs.

The Germany pet grooming market is segmented by product type into several categories, each catering to the specific needs of pet owners. Shampoos and conditioners are essential for maintaining pets' hygiene and coat health, with a wide range of formulations available for different coat types and skin conditions. Brushes and combs are used for regular grooming to remove loose hair, prevent matting, and distribute natural oils throughout the coat. Clippers and scissors are vital for trimming and shaping pets' hair, ensuring they look well-groomed and comfortable. Nail trimmers help maintain pets' paw health by keeping their nails at an appropriate length. Dental care tools, such as toothbrushes and toothpaste, are designed to promote oral health and prevent dental issues. Dryers are used to thoroughly dry pets after bathing, preventing skin infections and discomfort. Fragrances and wipes help keep pets smelling fresh and clean between baths. Specialty products, such as deshedding tools and grooming tables, cater to specific grooming needs and enhance the overall grooming experience. Each product type plays a crucial role in ensuring pets' well-being and appearance, reflecting the growing trend of pet humanization and the increasing demand for high-quality grooming products.

The German pet grooming market is segmented by animal type, catering to the diverse needs of pet owners. Dogs are the primary focus, with a wide range of grooming services including bathing, haircuts, nail trimming, ear cleaning, and teeth brushing. The market for dog grooming is extensive, reflecting the high number of dog owners and the variety of breeds, each with specific grooming requirements. Cats also represent a significant segment, with grooming services such as brushing, nail trimming, and bathing to maintain their hygiene and health. While cats are generally more self-grooming than dogs, regular grooming helps prevent matting and hairballs. Small mammals, such as rabbits, guinea pigs, and hamsters, require specialized grooming services to ensure their well-being, including nail trimming and coat care. Birds need grooming services that focus on feather care, nail trimming, and beak maintenance to keep them healthy and comfortable. Fish and reptiles have unique grooming needs, including tank cleaning and habitat maintenance to ensure a healthy environment. The German pet grooming market is driven by the increasing humanization of pets, with owners seeking high-quality, specialized services to care for their pets. E-commerce platforms have gained significant traction, offering convenience and a wide selection of grooming products, while traditional brick-and-mortar stores continue to play a vital role.

The Germany pet grooming market is segmented by distribution channels into several key categories, each catering to the diverse needs of pet owners. Store-based retailers include pet stores, supermarkets, hypermarkets, and specialty stores, offering a wide range of grooming products and services in physical locations. These retailers provide the advantage of in-person customer service, allowing pet owners to interact with knowledgeable staff, seek recommendations, and physically inspect products before purchasing. Supermarkets and hypermarkets often carry a variety of pet grooming products alongside other household items, providing convenience for shoppers who can find everything they need in one place. Specialty stores focus exclusively on pet products, offering a more extensive selection and often higher-quality items tailored to specific pet needs. E-commerce platforms have revolutionized the pet grooming market, offering convenience, a vast selection, and competitive pricing. Online retailers provide detailed product descriptions, customer reviews, and the ability to compare prices easily. The rise of mobile shopping and subscription services has further enhanced the e-commerce experience, allowing pet owners to order products with just a few clicks and receive regular deliveries of essential items. E-commerce platforms also cater to niche markets, offering specialized products that may not be available in physical stores. The growth of online shopping has been accelerated by the COVID-19 pandemic, with more consumers turning to digital channels for their shopping needs. Grooming salons are another crucial distribution channel, providing professional grooming services directly to pet owners. Veterinary clinics also play a role in the distribution of pet grooming products, often offering grooming services as part of their comprehensive pet care offerings. Direct sales involve manufacturers selling grooming products directly to consumers through their websites or catalogs, bypassing traditional retail channels. In summary, the German pet grooming market is supported by a diverse range of distribution channels, each offering unique advantages to pet owners.



Considered in this report
• Historic year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029

Aspects covered in this report
• Pet Grooming market with its value and forecast along with its segments
• Country-wise Pet Care market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type
• Conditioners & Shampoos
• Combs & Brushes
• Shear & Trimming Tools
• Other Product Types

By Animal Type
• Dog
• Cat
• Others

By Distribution channel
• Pet stores
• Supermarket/hypermarkets
• Vetinary clinics
• Online
• Others


The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Pet Care industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.