Saudi Arabia Outdoor & Sports Toys Market Overview, 2029

The outdoor and sports toys market in Saudi Arabia has been experiencing significant growth in recent years, driven by factors such as increasing awareness of the cognitive and intellectual benefits of these toys, growing disposable incomes, and a rising middle-class population. Children between the ages of 5 and 10 are the primary target market for outdoor and sports toys in the country. The market is facilitated mainly by imports, with most toys sourced from countries like China, Japan, and the United States. The Saudi Arabian government has implemented several policies and laws to regulate the toy market, ensuring the safety and quality of products. The Saudi Standards, Metrology and Quality Organization (SASO) are responsible for setting standards and issuing licenses for toys sold in the country. Toys must comply with SASO's safety requirements, which include testing for hazardous substances and ensuring that toys meet age-appropriate safety standards. The Saudi Arabian outdoor and sports toys market is dominated by well-known international brands such as Decathlon, Hasbro, Mattel, and The Walt Disney Company. These companies are known for their innovative products, brand reputation, and extensive distribution networks. There are several local toy manufacturers and distributors, such as Chemeleon Inflatables, Kidbudddie, T&B Group, Playsan, and Wasit Saudi Group, which cater to the specific needs of the Saudi Arabian market. The Saudi Arabian government has been actively involved in promoting the growth of the toy market, particularly in the outdoor and sports toy segment. The government has invested in infrastructure development, such as building parks and recreational facilities, which has increased the demand for outdoor toys. The government has implemented initiatives to promote physical activity and sports among children, which has further boosted the demand for sports toys.

According to the research report "Saudi Arabia Outdoor and Sports Toys Market Overview, 2029," published by Bonafide Research, the Saudi Arabia Outdoor and Sports Toys market is expected to reach a market size of more than USD 270 Million by 2029. The future of the outdoor and sports toys market in Saudi Arabia is poised for substantial growth, driven by various factors including demographic shifts, technological innovations, and evolving consumer preferences. Regions such as Riyadh, Jeddah, and Dammam are expected to witness significant expansion due to their larger populations and increasing urbanization. These cities are becoming hubs for recreational activities, supported by government initiatives aimed at promoting outdoor play and sports among children. One of the key drivers of growth in the Saudi Arabian outdoor and sports toys market is the rising awareness of the importance of physical activity for children's health and development. As parents become more conscious of the benefits associated with outdoor play, there is a growing demand for toys that encourage active lifestyles. This trend is further bolstered by government campaigns promoting sports and physical education in schools, which are likely to increase participation rates among children. Innovations in the market are also shaping its future trajectory. The introduction of smart toys that integrate technology with traditional play is gaining traction. These toys often come with mobile applications that enhance the play experience by providing interactive features, educational content, and tracking capabilities for physical activities. Eco-friendly toys made from sustainable materials are becoming increasingly popular as parents seek products that align with their values regarding environmental responsibility. Opportunities within the Saudi Arabian outdoor and sports toys market are abundant. The growing e-commerce sector presents a significant avenue for brands to reach consumers more effectively. Online platforms allow for a broader selection of products and convenient shopping experiences, catering to the preferences of tech-savvy parents. Furthermore, local manufacturers have the chance to capitalize on this trend by offering unique products tailored to cultural preferences and local tastes.

Outdoor toys are essential for promoting physical activity and social interaction among children. In Saudi Arabia, products like swings, slides, and inflatable pools are particularly popular. These toys not only provide entertainment but also encourage motor skill development and outdoor play, which is crucial given the country's hot climate. The demand for inflatable pools has surged, especially during the summer months, as families seek ways to keep children cool while engaging them in active play outdoors. Sport toys encompass a wide range of items designed to encourage physical fitness and teamwork. In Saudi Arabia, football gear, basketballs, and badminton sets are among the top-selling products. The growing interest in sports among youth has led to increased sales of these items, as schools and communities promote sporting activities. The availability of sports equipment at competitive prices has made it more accessible for families to invest in these toys. Activity play toys include items that foster creativity and imaginative play. Popular products in this category include playhouses, tents, and climbing structures. These toys are designed to stimulate children's imagination while providing a safe environment for physical activity. The trend towards outdoor play areas has seen a rise in the popularity of these products, as parents look for ways to create engaging play spaces at home.

The outdoor and sports toys market in Saudi Arabia caters to various age groups, each with its unique preferences and growth trends. The market can be segmented into three main age groups: Less than 5 Years, Between 5 - 10 Years, and Above 10 Years. The less than 5 years age group represents a significant portion of the outdoor and sports toys market in Saudi Arabia. This segment includes toys designed for infants and toddlers, such as push-and-pull toys, ride-on toys, and inflatable play mats. Parents in Saudi Arabia prioritize toys that promote early development, encourage physical activity, and ensure safety for their young children. As awareness about the importance of active play in early childhood grows, the demand for outdoor toys tailored for this age group continues to rise steadily. Children between 5 and 10 years old are increasingly drawn to outdoor and sports toys that challenge their physical abilities and foster a love for sports. This segment includes items like bicycles, scooters, and sports equipment designed for various activities such as soccer, basketball, and swimming. As Saudi Arabian children become more active and participate in organized sports, the demand for age-appropriate outdoor toys surges. Parents invest in these toys to support their children's physical development, social skills, and overall well-being. The above 10 years age group encompasses pre-teens and teenagers who seek more advanced outdoor and sports toys. This segment includes items like skateboards, rollerblades, and sports-specific equipment for activities like rock climbing and parkour. As Saudi Arabian youth become more independent and adventurous, they gravitate towards toys that cater to their growing interests and skill levels. The market for outdoor and sports toys in this age group is driven by the desire for personal expression, social interaction, and the pursuit of thrilling experiences.

The outdoor and sports toys market in Saudi Arabia is primarily divided into two distribution channels: Offline Channels and Online Channels. Each channel has distinct characteristics and growth trends that influence consumer purchasing behavior. Offline channels, including specialty toy stores, hypermarkets, and supermarkets, currently dominate the outdoor and sports toys market in Saudi Arabia. This preference is largely due to the tactile experience these stores provide, allowing consumers to physically interact with toys before purchase. Parents often prefer to assess the quality, safety, and educational value of toys firsthand. The offline market benefits from impulsive buying behaviors, where children influence their parents' decisions upon seeing toys displayed attractively in stores. Seasonal peaks during holidays and special occasions further boost sales through promotions and discounts offered by retailers. Online channels are experiencing rapid growth in the Saudi Arabian toy market, driven by increasing internet penetration and the convenience of e-commerce shopping. The COVID-19 pandemic accelerated this trend as many consumers turned to online platforms for safety and ease of access. Major e-commerce platforms have enhanced their offerings, providing a wide variety of outdoor and sports toys that cater to diverse consumer preferences. The rise of social media marketing also plays a crucial role in influencing purchasing decisions, as parents are more inclined to buy toys that are promoted through digital channels. As online sales continue to grow, they present significant opportunities for retailers to expand their reach and adapt to changing consumer behaviors.



Considered in this report
• Geography: Saudi Arabia
• Historic Year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029

Aspects covered in this report
• Saudi Arabia Toy Market with its value and forecast along with its segments
• Application wise tire industry distribution
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type:
• Outdoor Toys
• Sport Toys
• Activity Play Toys

By Age Group:
• Less than 5 Years
• Between 5 - 10 Years
• Above 10 Years

By Distribution Channel:
• Offline Channel
• Online Channel

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to toy industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.