China Outdoor & Sports Toys Market Overview, 2029

The outdoor and sports toys market in China has experienced significant growth, driven by increasing consumer interest in outdoor activities and the rising disposable income of families. This market encompasses a wide range of products, including outdoor sports equipment, toys designed for physical activity, and various recreational gear. As urbanization continues to rise, more individuals are seeking outdoor experiences, which have led to a burgeoning demand for outdoor toys and sports equipment. The market is characterized by a diverse array of brands, including both domestic and international players such as Decathlon, The North Face, and local brands that cater specifically to regional preferences. Regulatory frameworks play a crucial role in shaping the outdoor and sports toy market in China. Key regulations include the "GB 6675-2014 Safety of Children's Toys" standard, which mandates safety requirements for toys sold in the country. The enforcement of intellectual property protection laws is vital for fostering innovation and ensuring consumer safety. The government has also introduced policies aimed at promoting domestic consumption and enhancing product quality through tax incentives and subsidies. These regulations not only protect consumers but also encourage manufacturers to adhere to high safety standards. The leading markets for outdoor and sports toys are concentrated in urban areas with higher disposable incomes, such as Beijing, Shanghai, and Shenzhen. These cities exhibit a greater propensity for outdoor activities due to their proximity to natural landscapes and recreational facilities. The drivers of this market include a growing health consciousness among consumers, increased participation in outdoor sports, and effective marketing strategies leveraging social media platforms that engage younger audiences. The competition is fierce, with numerous brands vying for consumer attention. There is a notable gap between high-end international brands and lower-cost domestic products, which can lead to consumer confusion regarding quality and value.

According to the research report "China Outdoor and Sports Toys Market Overview, 2029," published by Bonafide Research, the China Outdoor and Sports Toys market is anticipated to grow at more than 9.27% CAGR from 2024 to 2029. The future of the outdoor and sports toys market in China appears promising, driven by a combination of demographic trends, increasing health consciousness, and supportive government initiatives. Brands are increasingly focusing on smart toys that enhance user experience through features such as app connectivity and interactive elements. This trend is appealing to tech-savvy consumers who seek engaging and multifunctional products. The rise of eco-friendly materials in toy manufacturing reflects a growing consumer preference for sustainability, prompting brands to innovate with biodegradable and recyclable materials. The diversification of outdoor sports is also noteworthy, with emerging activities such as surfing, skiing, and diving gaining traction. The Beijing Winter Olympics played a significant role in raising awareness and interest in winter sports, leading to increased participation rates. This diversification is attracting a younger demographic, particularly Gen Z consumers who are eager to explore new sports experiences. The influence of social media cannot be overlooked. Platforms such as Xiaohongshu (Little Red Book) and Douyin (TikTok) are pivotal in shaping consumer preferences and driving trends in outdoor sports. The rise of e-commerce platforms has transformed how consumers access outdoor sports toys. Online shopping has surged, allowing brands to reach a broader audience while catering to diverse consumer preferences. Ultimate frisbee has emerged as a favorite due to its social, competitive, and fashionable aspects. It appeals to youth for its accessibility and minimal equipment requirements, making it easy to start playing anywhere.

Outdoor toys in China encompass a wide range of products designed for active play outside. This category includes items such as playground equipment, climbing structures, and sports gear. Brands like Feiyou Play dominate this segment with their colorful and multifunctional playground equipment, which is designed to engage children physically and socially. The growing trend towards outdoor activities has significantly boosted sales in this category, as parents increasingly seek ways to encourage outdoor play for their children. Sport toys are specifically designed to promote physical activity through sports-related play. This includes items like balls, bats, and other sporting equipment. Companies such as Alibaba showcase a variety of sport toys that cater to different age groups, enhancing their appeal. The demand for sport toys is on the rise as health awareness increases among parents, leading to a growing market for brands that focus on quality and safety in their products. Activity play toys are designed to stimulate children's creativity and physical skills through interactive play. These include items like balance beams, obstacle courses, and role-play sets. Brands like Toyshine offer a diverse range of activity toys that encourage imaginative play and physical engagement. The segment is expanding rapidly as educational trends emphasize the importance of learning through play, prompting brands to innovate continually.

In China, the less than 5 years age group is a significant market for outdoor and sports toys. Products like sandbox toys, water play tables, and ride-on toys are particularly popular among this demographic. The growing trend of parents seeking educational and sensory play experiences for their toddlers has led to an increase in demand for these types of toys. Brands are focusing on safety and age-appropriate designs, which enhances their appeal. As parents become more aware of the benefits of outdoor play for early childhood development, this segment continues to expand. The 5 to 10 years age group represents a dynamic segment in the outdoor and sports toy market. This group shows a strong preference for sports equipment, such as football sets, basketball hoops, and scooters. The rise in organized sports activities and physical education in schools has fueled interest in sports-related toys, encouraging children to engage in active play. Innovative designs that incorporate technology, such as interactive games or augmented reality features, are gaining traction. As parents prioritize physical fitness and social interaction for their children, this segment is experiencing robust growth. For the above 10 years age group, outdoor and sports toys are evolving to cater to older children's interests and capabilities. Popular items include skateboards, advanced bicycles, and competitive sports gear. This demographic is increasingly drawn to products that promote not only physical activity but also social engagement, such as team sports equipment. The influence of social media and online communities has also encouraged older children to participate in outdoor activities, leading to a notable increase in demand for more sophisticated toys that align with their interests. As this age group seeks more challenging and engaging outdoor experiences, the market continues to adapt accordingly.

The offline channel remains a dominant force in the outdoor and sports toys market in China, accounting for a significant portion of sales. Traditional retail outlets, including toy stores, department stores, and specialized sporting goods shops, allow consumers to experience products firsthand before making a purchase. Brands like Decathlon and Blue Bay Outdoor Products have established extensive networks of physical stores across the country, enhancing customer accessibility. The growth of this channel is bolstered by the increasing number of retail locations and promotional events that encourage in-store shopping, particularly during peak seasons like summer and holidays. The online channel has seen remarkable growth in recent years, driven by the rise of e-commerce platforms such as Alibaba and JD.com. This channel appeals to tech-savvy parents who prefer the convenience of shopping from home and accessing a wider variety of products. Online sales are particularly strong for brands like Hasbro and Mattel, which leverage digital marketing strategies to reach consumers effectively. The COVID-19 pandemic accelerated this trend, leading many consumers to adopt online shopping habits that persist today. Innovations such as virtual try-ons and interactive product displays enhance the online shopping experience, further increasing sales.



Considered in this report
• Geography: China
• Historic Year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029

Aspects covered in this report
• China Toy Market with its value and forecast along with its segments
• Application wise tire industry distribution
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type:
• Outdoor Toys
• Sport Toys
• Activity Play Toys

By Age Group:
• Less than 5 Years
• Between 5 - 10 Years
• Above 10 Years

By Distribution Channel:
• Offline Channel
• Online Channel

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to toy industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.