United States Outdoor & Sports Toys Market Overview, 2029

The United States outdoor and sports toys market has seen significant growth, driven by increasing awareness of the importance of physical activity for children. Parents are prioritizing outdoor play to combat rising obesity rates and promote healthier lifestyles among youth. This market encompasses a wide range of products, including traditional outdoor toys like bicycles, playsets, and sports equipment, as well as innovative items that integrate technology, such as augmented reality games and smart toys. The shift towards outdoor and active play is reflected in changing consumer preferences, with families seeking toys that not only entertain but also encourage physical engagement and skill development. Regulatory frameworks play a crucial role in ensuring the safety and quality of outdoor and sports toys in the U.S. The Consumer Product Safety Commission (CPSC) oversees regulations that require manufacturers to adhere to strict safety standards. These regulations include guidelines on materials used, choking hazards, and age appropriateness. Compliance with these laws is essential for brands to avoid legal liabilities and ensure consumer trust. There are specific regulations concerning the use of chemicals in toys, which aim to protect children's health from harmful substances. Several prominent brands dominate the U.S. outdoor and sports toys market. Companies like Mattel, Hasbro, and LEGO are well-known for their diverse offerings that cater to various age groups and interests. These brands continually innovate to stay relevant in a competitive landscape, often introducing eco-friendly products in response to consumer demand for sustainability. Government involvement in this market extends beyond regulation, initiatives promoting physical activity among children have gained traction at local and national levels. Programs aimed at increasing access to recreational spaces and encouraging community sports participation have been implemented to foster an environment conducive to outdoor play.

According to the research report "United States (US) Outdoor and Sports Toys Market Overview, 2029," published by Bonafide Research, the United States (US) Outdoor and Sports Toys market is anticipated to grow at more than 3.60% CAGR from 2024 to 2029. The growing demand for innovative and engaging toys that combine entertainment and physical activity has contributed to the increased adoption of sports and outdoor toys. The development of advanced toys with smart features, such as app connectivity, built-in sensors, and interactive gaming elements, has been a significant factor in driving the market growth in United States. In United States, the increasing focus on sustainability and the need to reduce plastic waste have resulted in the development of eco-friendly sports and outdoor toys made from biodegradable and recyclable materials. The growing adoption of these sustainable toys is expected to create new growth opportunities for the sports and outdoor toys market during the forecast period in U.S. The advancements in toy design technology and the increasing investment in research and development by U.S. market players are also expected to drive the growth of the sports and outdoor toys market. The development of innovative toy designs that are durable, safe, and appealing to children is anticipated to further bolster the sports and outdoor toys market expansion. With the increasing focus on product differentiation and branding in the toy industry, the demand for customised sports and outdoor toys with unique features, designs, and themes is on the rise. The development of innovative printing techniques and the use of digital technology to create eye-catching graphics and designs on toys are expected to drive the sports and outdoor toys market growth during the forecast period. As families increasingly recognise the importance of physical activity and outdoor play for children's holistic development, the demand for sports and outdoor toys has surged. These toys promote physical activities and encourage kids to spend time outdoors while also boosting the development of motor and coordination skills.

The outdoor and sports toys market in the United States has seen significant growth, driven by changing consumer preferences towards health and fitness. This segment can be categorized into three main product types: Outdoor Toys, Sport Toys, and Activity Play Toys. Outdoor toys, including items like play tents, pools, and inflatable structures, have gained popularity as parents prioritize outdoor activities for their children. The demand for these toys surged during the pandemic as families sought safe ways to engage in outdoor play. A notable trend is the increasing interest in toys that facilitate various outdoor activities such as hiking and camping. This segment is characterized by a strong focus on promoting physical activity among children, making it a leading category within the market. Sport toys encompass a range of products designed to encourage physical exercise through play, such as balls, bicycles, and sporting equipment. The rise in participation rates in sports among children has contributed to robust sales in this category. Parents are increasingly investing in sport-related toys to foster teamwork and physical fitness from a young age. The growing awareness of the importance of active lifestyles is propelling this segment's growth, with many families opting for sports toys that promote both fun and fitness. Activity play toys include items that stimulate creativity and imaginative play, such as climbing structures and obstacle courses. These toys not only provide entertainment but also enhance motor skills and coordination. As educational play becomes more valued, there is a rising trend towards products that combine fun with developmental benefits. This segment is expanding as parents seek out toys that offer both engagement and learning opportunities for their children.

The outdoor and sports toys market in the United States can be segmented by age groups: Less than 5 Years, Between 5 - 10 Years, and Above 10 Years. Each age group exhibits distinct preferences and growth patterns in toy usage. Children under five years old are significant consumers of outdoor and sports toys, primarily due to their developmental needs. This age group favors toys that enhance motor skills, sensory experiences, and imaginative play. Popular items include sandbox toys, small inflatable pools, and ride-on toys. The growth in this segment is fueled by parents' increasing awareness of the importance of outdoor play for physical development and social skills. As families seek safe outdoor activities, there is a rising demand for engaging toys that promote exploration and creativity. Between 5 - 10 Years age group represents the largest segment of outdoor and sports toy users. Children aged five to ten are often involved in organized sports and outdoor activities, leading to increased sales of sport-related toys such as soccer balls, bicycles, and skateboards. The growth in this category is driven by parents encouraging physical activity through play, as well as schools integrating more outdoor and sports activities into their curricula. The emphasis on teamwork and skill development further boosts the popularity of these toys among children in this age range. For children above ten years, outdoor and sports toys often shift towards more advanced equipment like skateboards, scooters, and team sports gear. This segment is characterized by a growing interest in individual sports and recreational activities such as hiking or biking. The increase in participation rates in various sports among pre-teens and teenagers contributes to the expansion of this market segment. As children seek more challenging activities, parents are investing in higher-quality gear that supports their interests in fitness and adventure.

The outdoor and sports toys market in the United States is primarily divided into two distribution channels: Offline Channels and Online Channels. Each channel plays a significant role in the purchasing behavior of consumers, reflecting distinct trends and growth patterns. Offline channels, which include physical retail stores such as toy shops, department stores, and hypermarkets, continue to dominate the sales landscape for outdoor and sports toys. Consumers appreciate the tactile experience of physically interacting with products before purchase, allowing parents to assess quality, safety, and suitability for their children. This hands-on approach is particularly important for toys that are intended for outdoor use, as parents often want to ensure durability and safety features. Offline shopping provides instant gratification, enabling customers to take their purchases home immediately, which is especially appealing during peak seasons like holidays. The presence of knowledgeable staff in these stores also enhances the shopping experience by offering personalized recommendations tailored to children's needs. Online channels have gained substantial traction in recent years, driven by the convenience of shopping from home and the ability to access a wider variety of products. E-commerce platforms offer personalized recommendations and often include perks such as free shipping, making them an attractive option for busy families. The pandemic accelerated this trend, with many consumers becoming accustomed to online shopping for toys. Major retailers like Amazon have become leaders in online toy sales, significantly contributing to market revenue. The growth of online channels is further supported by technological advancements that enhance user experience, such as mobile apps and targeted marketing strategies.



Considered in this report
• Geography: United States (US)
• Historic Year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029

Aspects covered in this report
• United States (US) Toy Market with its value and forecast along with its segments
• Application wise tire industry distribution
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type:
• Outdoor Toys
• Sport Toys
• Activity Play Toys

By Age Group:
• Less than 5 Years
• Between 5 - 10 Years
• Above 10 Years

By Distribution Channel:
• Offline Channel
• Online Channel

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to toy industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.