Canada Doll Toys Market Overview, 2029

The doll toys market in Canada has progressed on cultural and social change trends over the decades. A century ago, cloth and wooden material-based traditional dolls dominated the market. Post-war periods from the 1940s and 1960s witnessed a boom in plastic dolls, such as Barbie, introduced in 1959, which changed market and impacted trends. The market had diversified by the 1980s with collectible dolls and lines that led to the introduction of the American Girl doll in 1986, which meant historical stories. In this respect, Canada formulated guidelines that in 2011 resulted in the establishment of the Canada Consumer Product Safety Act, with a comprehensive safety standard requirement on toys, especially the dolls. Other innovations within the Canada doll market included interactive and learning functions. In 2000, voice-recognized and response dolls reached the shelves. Other environmental trends also postulate the necessity to save consumers' respect for eco-friendly raw materials. Now, many brands produce recycled dolls. Some associations, such as the Canadian Toy Association, advocate safety and innovation in the toy world. However, main players exist in the market: Mattel (Barbie), Hasbro (My Little Pony), and the last but not the least, Canadian companies like Corolle. These companies change with the trend principles of the market, and diversity and inclusion were underlined in their lines of products within recent years in consideration of change in society. With such innovation and safety standards in-line, the industry has been mushrooming and changes are being expected in future in doll toys, Canada.

According to the research report, "Canada Doll Toys Market Overview, 2029," published by Bonafide Research, the Canada Doll Toys market is anticipated to add to more than USD 50 Million by 2024–29. The Canadian market of dolls is highly technological, which makes the gameplay experience much more interesting. Interactive dolls, for instance, from companies L.O.L. Surprise! And Barbie, can connect to apps for storytelling and game interaction and provide features for self-expression and play tracking. Customers in Canada are quality and durability-conscious when it comes to dolls. Brands like American Girl use good quality materials that see through effective construction so that the toys that the company manufactures can withstand intense play. That kind of attention to durability inspires trust and repeat purchases because consumers generally spend more money on products that will last longer. Dolls have been an educational tool that really does enhance skills like empathy and social skills. Companies like Melissa & Doug will design dolls that entice imaginative plays, which are essential in child development. The features of this educational line chime really well with the Canadian parents who will be on the look for entertaining and edifying toys. The need for diversity and inclusion in the doll market was recognized significantly in Canada, where brands like Our Generation and Mattel have recently begun to diversify and open up their doll lines, representing several ethnicities, body types, and disabilities, similar to those that make up the collective Canadian fabric. This is crucial in the development of self-identity in children and their view of the world. Social media applications, especially Instagram and TikTok, are very influential in buying decisions about purchasing products in Canada. Brands like LOL Surprise! utilizes these social media platforms in reaching audiences by applying viral challenges and user-generated content.

In the Canadian market for doll toys, the two primary types are baby dolls and fashion dolls, which capture consumer preferences at different ages. Baby Dolls primarily appeal to the market of younger children. Typically, children between the ages of 2 and 6 fall in this category. Baby dolls that resemble real infants encourage nurturing play and imaginative scenarios. This area flourishes due to the growing awareness of parents regarding the developmental benefits associated with role play and other caring activities. Brands such as Baby Annabell and Corolle focus on realism, such as soft bodies and features that cause crying or cooing. Baby dolls promote empathy and emotional development in children, parents consider these aspects while making decisions over educational toys. The Fashion Dolls category is geared generally to the older child from age 6 through 12 years old. Fashion dolls, such as Barbie and LOL Surprise, focus attention on style and personal expression. These dolls come with many outfits and accessories that encourage variety and fantasy storytelling. One reason for their increasing popularity is that the dolls depict many different body types and backgrounds as a requirement for modern society. More importantly, partnerships with popular franchises in the media industry have once again elevated sales through making fashion dolls so irresistible. In Canada, the most sold are the fashion dolls as they appeal to a wide range and relate with what's happening in popular culture. The fact that fashion dolls can create opportunities for creative play and storytelling provides an even more dedicated customer group. Another thing is baby dolls, which remain a basic necessity in early childhood development.

Distribution channels in the doll toys market of Canada are mainly split into Offline and Online segments that have their distinct pros and consumer preferences. Offline channels are majorly specialty toy stores, departmental stores, and supermarkets. Traditionally, doll toys were a popular market in Canada where customers would go through them before purchasing in physical retail spaces. This is highly important for toys. By virtue, offline shops carry a broad variety of products, allowing customers to compare and choose between different types of dolls and even brand options. Due to relatively high population levels, access to a physical store is easier in Ontario and Quebec, meaning a greater possibility of offline sales. More expensive and collectible dolls also sell better through this channel since clients prefer physical inspection of the products. Online channels have seen fast-growing attention in recent times. It mainly focuses on the current market trends promoted by both the comfort of the e-commerce marketplace and the impact of the COVID-19 pandemic. Online retailers offer a wide range of products, competitive pricing, and the ease of shopping from home. In Canada, online sales primarily take place in low-density population regions or remote regions such as the Prairies and the Territories, with access to the retail physical stores being limited. The online channels indicate higher sales volumes in trendy and licensed dolls since the platforms can quickly adapt changes in consumer demand and trending factors.

Considered in this report
• Geography: Canada
• Historic Year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029



Aspects covered in this report
• Canada Toy Market with its value and forecast along with its segments
• Application wise tire industry distribution
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Type:
• Baby Doll
• Fashion Doll

By Distribution Channel:
• Offline
• Online

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to toy industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.