India Building Sets/Construction Toys Market Overview, 2029

The Indian market for Building Sets/Construction Toys happens to be one of the oldest markets, which has seen tremendous evolution. Traditionally, it was simple homemade toys such as clay figures, wooden blocks, and rudimentary puzzles with which Indian children engaged. However, globalization and the increasing influence of the West changed this scenario, and the market more distinctly and steadily shifted towards more complex and branded construction toys. International brands, among which is LEGO, had been introduced during the late 20th century, thereby making a turning point. It had then popularized more creativity and value in terms of education for children even their parents loved the products. The market has developed a wide array of products ranging from the most basic building blocks to those bigger sets allowing the kids to make complexly-structured models of vehicles and even robotic models. Indian market diversity is quite unique as it caters to a wide range of economic backgrounds. Premium brands cater to the rich, affluence segment of urban areas, while there are also numerous local manufacturers offering more affordable options. The more significant regulations and requirements for the Indian toy market's regulation are those of the Bureau of Indian Standards (BIS) and the Ministry of Commerce and Industry. Compulsory safety standards within BIS include standards on mechanical and physical properties, flammability, and chemical composition for toys. Consequently, children are protected from potential hazards while toys sold in India meet some minimum requirements in terms of quality and safety. The major players in this space include Denmark-headquartered Company LEGO their products are known for their quality. Of the Indian players, some of the notable entrants include ventures such as Funskool included a joint venture between the MRF group and Hasbro-the latter had sold its license to this venture, which has done remarkably well in making affordable offerings that will find relevance in the Indian market.

According to the research report "India Building Sets/Construction Toys Market Overview, 2029," published by Bonafide Research, the India Building Sets/Construction Toys market is anticipated to grow at more than 6.25% CAGR from 2024 to 2029. The Indian Building Sets/Construction Toys market is seen to be largely promising in the future with various drivers paving the way for industry growth. Essentially, middle-class Indians have been increasing disposable income substantially over recent periods, and it is said that that money is increasingly being spent on both children's education and entertainment. Urbanization and a rise in nuclear families are also factors leading the industry, as these produce a greater demand for engaging, educational toys. There is also growing awareness among parents about the cognitive and developmental benefits construction toys provide. Construction toys have helped children develop their fine motor skills, creativity, problem-solving skills, and understanding of simple scientific and mathematical principles. Companies are constantly adding new items to the market as people with an interest in the rising popularity of STEM-based education include some companies integrating robotics or coding kits. To tap the local sentiments, themes relevant to Indian culture and heritage are being introduced into toy designs. In terms of regional sales, the major markets are metropolitan cities and Tier 1 cities. This can be attributed to higher literacy rates, greater exposure to international trends, and the presence of higher-technology, organized retail, and e-commerce platforms. Tier 2 and Tier 3 cities are also becoming increasingly fast markets, propelled by the increasing penetration of internet and an urge to offer their children similar opportunities that their urban counterparts will be enjoying. Initiatives such as 'Make in India' and 'Atmanirbhar Bharat' from the government are also expected to boost local production and reduce dependence on imports. This in turn would mean cheaper products, thus a more driving force for market growth.

The Indian Building Sets and Construction Toys market has seen some products really capture the market, with Bricks & Blocks and Tinker Toys to be specific. These are from brands like LEGO, for example, and are a firm favorite because children can really use them to develop the fine motor skills and creativity that do not come easily to everybody. Such products find a greater demand in urban regions, particularly in metro cities like Mumbai, Delhi, and Bangalore where educational and developmental toys gain more importance. What's even more interesting about Bricks & Blocks is that the open-ended play options that lie behind building and then rebuilding various structures not only hone imagination but also problem-solving skills. Tinker Toys offer an entirely different play experience by hooking rods with spools. Being highly popular in urban areas, the product has a specific niche among parents and teachers due to the development of spatial and engineering skills. Cities like Pune and Chennai are places that have historically highlighted education that trend is seen to be gaining ground in the popularity of Tinker Toys. Other building play materials, such as magnetic construction sets and wooden construction kits, are also rapidly gaining popularity. Magnetic construction sets have been adopted for ease of use and the unique play experience they afford, thus gaining popularity in areas such as Gujarat and Rajasthan. Wooden construction kits have been popular for their environment-friendly and durable features. The demand is noticed to be on the rise in environmentally conscious cities like Coimbatore and Hyderabad.

Wooden construction toys have gained much popularity because of their durability, eco-friendliness, and aesthetic appeal. Brands like Melissa & Doug and Skillofun are quite renowned in this category. Wooden toys are mainly popular among parents who value sustainability and traditional experience in play. This is mainly because they are very popular in ecologically conscious areas as well as parents who prefer natural materials for their kid's toys. Polymer-based construction toys-the main ones are plastics-dominate the market, given their flexibility, affordability, and availability in a wide range of designs. The largest brand is LEGO, followed by Mega Bloks and K'NEX. What makes polymer toys so popular however is the type of structures that can be produced in complicated and variegated forms, appealing to many different age groups. Metal construction toys are probably pitched to an enthusiast and educational niche, mostly because of sturdiness and the potential as tools for teaching simple principles of engineering. They seem to be in higher demand in areas that place greater emphasis on STEM education, such as Pune and Bangalore. Others to consider would include magnetic components and foam. Such magnetic building sets like Magna-Tiles and Tegu are popular due to the differing yet quite smooth experience in play combined with ease of use. Foam construction toys, although much less in number, are used for their safety and lightweight nature, thus suitable for young children. They have a scattered appeal based on the region, and whereas magnetic building sets catch attention in urban areas, foam seems to find greater acceptance among parents with young children nationwide.

Distribution channel is a very important aspect of reaching the consumers for the Building Sets and Construction Toys market in India, with significant advantages and market penetration of Offline and Online segments. Among the distribution channels, there exist offline channels like traditional brick-and-mortar stores, specialty toy stores, and supermarkets which have dominated the sale of construction toys in India for a long time. This is one channel many consumers prefer since they like to see and touch before buying products in order to ascertain quality as well as applicability to their children. There is also an element of offline stores providing the tactile approach to shopping, with possible direct access to the toys and immediate help from staff available there. Brands like LEGO and Funskool have a strong footprint in the field of offline retail and they have dedicated sections in the big toy stores, supermarkets throughout the country. Offline channels dominate the Tier 2 and Tier 3 cities, wherein internet penetration and e-commerce adoption is lower. Online platforms include e-retailers such as Amazon, Flipkart, and speciality online stores for toys, which have witnessed growth in the last two years. The factor of availability of products at home with wide product assortment and competitive prices has led to growth through these channels. Online also gives consumers the scope to read review, compare prices with, and thus to avail of exclusive offers. Brands such as Skillofun, Smartivity have capitalized on the online space with wide reach especially in urban areas where internet usage is high. Sales in the online channel have increased exponentially amidst the COVID-19 pandemic because more consumers are opting for online shopping for safety and convenience.



Considered in this report
• Geography: India
• Historic Year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029

Aspects covered in this report
• India Toy Market with its value and forecast along with its segments
• Application wise tire industry distribution
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product:
• Bricks & Blocks
• Tinker Toy
• Others

By Material:
• Wood
• Polymer
• Metal
• Others

By Distribution Channel:
• Offline
• Online

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to toy industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.