India Action Figures and Accessories Toys Market Overview, 2029

The action figure and accessories market in India has witnessed significant growth, driven by a rising demand for collectibles and toys among children and adult enthusiasts alike. This sector includes a diverse array of products, from superhero figures to anime characters, catering to various age groups and interests. The market is characterized by a blend of domestic manufacturing and imports, with several brands emerging as popular choices among consumers. Several brands have established themselves as key players in the Indian action figure market. Notable among them are FunCorp, which offers a wide range of figures from franchises like Marvel and DC, and Maya Toys, known for its collectible figurines and anime figures. Other brands such as Nirman Toys have also gained popularity with unique offerings like the Swarajyache Shiledar action figure. Online platforms like Amazon and Flipkart serve as major retail channels, providing consumers access to both international and local brands. The sales of action figures are not uniform across India; certain regions exhibit higher demand than others. Urban centers such as Mumbai, Delhi, and Bangalore are hotspots for action figure sales, largely due to their higher population density and greater disposable income among consumers. These cities host numerous toy stores and online retailers that cater to the growing collector community. The rise of pop culture conventions and events in these regions has further fueled interest in action figures, leading to increased sales. In terms of production, India has a mix of small-scale manufacturers and larger companies involved in the creation of action figures. Some companies focus on producing licensed merchandise for global brands, while others create original designs aimed at the domestic market. Companies like Action Figure India have been instrumental in importing quality figures while also contributing to local sales through their online platforms.

According to the research report "India Action Figures and Accessories Toys Market Overview, 2029," published by Bonafide Research, the India Action Figures and Accessories Toys market is anticipated to grow at more than 10.03% CAGR from 2024 to 2029. The future of the action figure and accessories market in India is poised for significant growth, fueled by various factors including changing consumer preferences, increased disposable incomes, and the rising influence of pop culture. As the market evolves, several key points will drive its expansion. Regions such as Maharashtra, Karnataka, and Delhi NCR are witnessing robust growth in the action figure market. Urban areas within these states are becoming hubs for toy retail, supported by a burgeoning middle class with greater purchasing power. The increasing popularity of online shopping platforms also facilitates access to a wider range of products, driving sales in these regions. Economically, the Indian toy market is benefiting from a favorable demographic profile, with a large population of children under 10 years. This demographic is expected to contribute significantly to demand for action figures and accessories. The rise of e-commerce has transformed the retail landscape, allowing consumers to easily access diverse products from both local and international brands. The growing trend of customized and collectible action figures is also appealing to both children and adult collectors, further expanding the customer base. For entrepreneurs and businesses, the action figure market presents numerous opportunities. Retailers can capitalize on the growing interest in themed merchandise tied to popular movies, series, and anime. Collaborations with entertainment franchises can lead to exclusive product offerings that attract collectors and fans alike. Local manufacturers have the potential to innovate by introducing sustainable materials and technology-enhanced features in their products, aligning with global trends towards sustainability.

Plastic remains the dominant material in the action figure market due to its cost-effectiveness and versatility. It can be easily molded into various shapes, making it ideal for creating intricate designs and features in action figures. The segment is experiencing growth as manufacturers innovate with sustainable plastic alternatives, responding to environmental concerns. The rising demand for affordable toys among the expanding middle-class population is driving this segment's growth, particularly in urban regions like Delhi and Mumbai, where disposable income is increasing. Silicon is gaining traction as a material for action figures, especially for those aiming for higher durability and flexibility. Silicone rubber figures are being introduced to reduce plastic waste, aligning with global sustainability trends. This shift is notable among environmentally conscious consumers, particularly in metropolitan areas where awareness of ecological issues is higher. Other materials include metals and biodegradable composites, which are less common but are emerging as niche products in the market. These materials cater to collectors seeking premium or limited-edition figures that offer unique aesthetic qualities. The plastic segment is experiencing the most significant growth due to its established supply chains and production capabilities. Silicon is projected to grow rapidly as sustainability becomes a priority among consumers.

The action figure and accessories market in India caters to a diverse range of age groups, including up to 5 years, 5 to 10 years, and above 10 years. Each age group has its own preferences and demands when it comes to action figures. The up to 5 years age group is primarily focused on figures that are safe, durable, and easy to play with. These figures often feature simple designs, bright colors, and minimal accessories to ensure they are suitable for young children who may still be developing their fine motor skills. Manufacturers in this segment prioritize safety and age-appropriate features to provide a positive and engaging play experience for toddlers and preschoolers. The 5 to 10 years age group is the largest segment in the Indian action figure market. Children in this age range are typically more interested in figures that represent their favorite characters from movies, TV shows, and video games. These figures often feature more intricate designs, articulated joints, and a variety of accessories to facilitate imaginative play. Manufacturers in this segment strive to create figures that are both visually appealing and engaging for children who are exploring their creativity and developing their storytelling skills. The above 10 years age group, which includes teenagers and adults, is a growing segment in the Indian action figure market. This group is primarily interested in collecting high-quality, detailed figures that serve as collectibles. These figures often feature premium materials, complex sculpting, and limited editions that appeal to serious collectors. Manufacturers in this segment focus on creating figures that are visually stunning, accurately represent the source material, and have a high level of detail to satisfy the demands of older consumers.

The action figure and accessories market in India is segmented by distribution channels, which include supermarkets and hypermarkets, specialty stores, departmental stores, online channels, and others. Each channel plays a unique role in catering to different consumer preferences. Supermarkets and hypermarkets retail outlets are popular for their convenience, allowing customers to find action figures while shopping for groceries or other household items. They typically stock a variety of mainstream action figures, making them accessible to a broad audience. However, their selection may not be as extensive as that found in specialty stores. Specialty stores channel holds significant appeal among collectors and enthusiasts due to its curated selection of action figures and related accessories. Specialty stores often carry rare or limited-edition items, making them a preferred destination for serious collectors. Their knowledgeable staff can provide valuable insights into the products, enhancing the shopping experience. Departmental stores, similar to supermarkets, departmental stores provide a diverse range of products, including action figures. While they offer convenience, the focus is generally on broader categories rather than specialized selections, which may limit their popularity among dedicated collectors. The online segment has seen rapid growth in recent years, driven by the increasing use of e-commerce platforms like Amazon and Flipkart. Online shopping offers consumers the convenience of browsing extensive inventories and accessing exclusive items not available in physical stores. This channel is particularly popular among younger consumers who prefer the ease of online transactions.



Considered in this report
• Geography: India
• Historic Year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029

Aspects covered in this report
• India Toy Market with its value and forecast along with its segments
• Application wise tire industry distribution
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Material type:
• Plastic material
• Silicon material
• Others

By Age group:
• Up-to 5 Years
• 5 to 10 Years
• Above 10 Years

By Distribution channel:
• Supermarket and Hypermarket
• Specialty stores
• Departmental stores
• Online channels
• Others

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to toy industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.