Global Breastfeeding Accessories Market Overview, 2024-29
- Bonafide Research
- 22-10-2024
- Region : Global
- Category : Consumer Goods & Services
- Baby Products
The Global breastfeeding accessories market exceeded USD 1000 Million in 2023, with increasing demand due to rising women's employment.
Breastfeeding Accessories Market Analysis
The global market for breastfeeding accessories is developing rapidly, led by growing awareness of the health benefits of breastfeeding and increasing numbers of working mothers seeking easy solutions to nurse. The use of breastfeeding accessories, despite the difficulty created by COVID-19 in the market, is very likely to increase in the post-pandemic period. During the post-pandemic period, with the Covid-19 vaccine introduced to all of humanity and borders being opened, the supply chain will be moving back towards normal levels. It is owing to the swiftly increasing number of female workforce across the globe that the demand for breastfeeding gears has increased significantly over the past decade. The market for breastfeeding accessories will increase as it is predicted that the government as well as players in the market will promote their availability much more intensively over the next forecast period. For example, organizing rallies and distributing informative newsletters, a large number of market participants, including Medela LLC, Laura & Co., Newell Brands, Ameda, universities, among which are Washington University and Fudan University, raise the awareness of women concerning breastfeeding and its benefits. The emergence and proliferation of social media allows people to access all kinds of information on nursing and related accessories, thereby expanding the scope of growth further for the market for breastfeeding accessories. Increasing more milk banks around the world is supposed to boost further the growth of breastfeeding accessories. The requirement for storing breast milk is very high, hence, and for that reason, there arise many milk banks around the world. Milk banks are good because they are such a left-wing idea. Milk banks would be very helpful if the mother is really sick and may have transferred sickness to her baby, the mother is unable to produce milk, or the infant has no mother. According to the research report "Global Breastfeeding Accessories Market Overview, 2029," published by Bonafide Research, the Global breastfeeding accessories market was valued at more than USD 1000 Million in 2023. The demand for breastfeeding accessories is increasing owing to the rise in women’s employment rate globally. An increase in awareness campaigns by government and market players for breastfeeding accessories is anticipated to impel growth during the forecast period. For instance, various players such as Medela LLC, Laura & Co., Newell Brands, and Ameda, along with universities such as Washington University & Fudan University, are raising awareness among women regarding breastfeeding and its benefits by arranging campaigns & providing informative magazines. In addition, social media platforms such as YouTube, Facebook, and Instagram have enabled individuals to access information about breastfeeding & related accessories. Increasing number of milk banks around the globe is predicted to propel market growth further. Due to the high demand for breast milk storage, the number of milk banks is increasing. Milk banks are beneficial for mothers and are considered a progressive initiative. If a mother is infected & there is a risk of disease transmission, unable to lactate, or the baby is orphaned, milk banks can offer a major advantage. An increase in the number of milk banks may impel the use of breastfeeding accessories, thereby driving the market over the forecast period. Breastfeeding accessories are tools or products that can help make breastfeeding more comfortable and efficient for both the mother and the baby. Increasing number of mothers coupled with increasing share of single-parent families will serve to be a significant factor for increasing the adoption rate of breastfeeding accessories. The percentage of working women has substantially increased over the recent years due to economic liberation of women and favourable access to education, growing service sector, and high cost of living.
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Market Drivers • Rising Awareness about Breastfeeding Benefits: Increasing awareness of the long-term health benefits of breastfeeding for both infants and mothers is driving the demand for breastfeeding accessories globally. Breastfeeding is associated with better immune system development, reduced risks of diseases like asthma and obesity in children, and lower incidences of breast cancer and ovarian cancer in mothers. Government programs, healthcare campaigns, and lactation consultants are actively promoting breastfeeding, leading to a higher adoption of breastfeeding accessories like breast pumps, nursing pads, and nipple shields to aid the process. This is further supported by a shift toward natural and organic parenting practices. • Increasing Employment Rate of Women: As more women join the workforce globally, the demand for breastfeeding accessories is growing. Working mothers require products like breast pumps and milk storage solutions to continue breastfeeding even while being away from their infants during work hours. The ability to pump, store, and feed breast milk using accessories ensures that babies continue receiving the benefits of breastfeeding, despite maternal employment commitments. Many workplaces have become more supportive of breastfeeding, offering lactation rooms and flexible hours, boosting market demand. Market Challenges • High Costs of Breastfeeding Accessories: The high costs associated with certain breastfeeding accessories, particularly electric breast pumps and advanced nursing gear, can pose a significant challenge to market growth. In many regions, these accessories remain unaffordable for lower-income households, limiting market penetration. Even in developed countries, insurance policies may not fully cover the costs of these products. The expense of additional accessories, like sterilizers and milk storage bags, adds to the financial burden on parents. This economic barrier restricts access to essential breastfeeding tools, especially in developing nations. • Cultural Barriers and Social Stigma: In some cultures and communities, breastfeeding in public or using breastfeeding accessories can be viewed with disapproval. Cultural taboos surrounding breastfeeding and misconceptions about breastfeeding tools like breast pumps can discourage mothers from adopting these products. Social stigma around expressing milk in public places or workplaces may lead to discomfort for mothers, reducing the adoption of breastfeeding accessories. Overcoming these deeply rooted societal norms is essential for broader acceptance of breastfeeding accessories, but progress can be slow, especially in conservative regions. Market Trends • Technological Advancements in Breastfeeding Accessories: The global breastfeeding accessories market is seeing significant innovation, with advanced technology enhancing product functionality. Smart breast pumps equipped with Bluetooth connectivity, customizable pumping modes, and app-based tracking systems allow mothers to monitor milk supply and pumping schedules with precision. These innovations improve convenience, efficiency, and user experience. Wearable, portable breast pumps that fit discreetly into bras are also gaining popularity, offering mothers greater mobility and flexibility. The integration of smart technologies is transforming breastfeeding accessories into modern, tech-savvy parenting tools. • Eco-friendly and Sustainable Products: As environmental consciousness rises among consumers, the demand for eco-friendly breastfeeding accessories is growing. Parents are increasingly seeking sustainable materials and reusable options in products like nursing pads, milk storage bags, and breast pump components. Brands are responding by introducing accessories made from organic cotton, BPA-free plastic, and other environmentally friendly materials. Reusable products not only reduce waste but also offer cost-effective solutions for long-term use, appealing to eco-conscious parents. This trend aligns with the broader shift towards sustainable parenting and minimal environmental impact.
Breastfeeding Accessories Segmentation
| By Product Type | Nipple care Products | |
| Breast pumps | ||
| Breast shells | ||
| Breastmilks Storage & Feeding Products | ||
| Others | ||
| By End-Users | Hospitals | |
| Clinics | ||
| Others | ||
Based on the report, the product type is segmented into nipple care products, breast pumps, breast shells, breast milks storage & feeding products, others. Nipple Care Products are essential for addressing common breastfeeding challenges such as soreness and cracking. These products often include creams, ointments, and protective pads that soothe and heal irritated skin, enabling mothers to continue breastfeeding comfortably. Breast Pumps play a crucial role in the breastfeeding journey by allowing mothers to express milk for storage or feeding. They come in various forms, including manual and electric options, catering to different needs and preferences. Breast pumps facilitate the collection of milk when direct feeding isn't possible, ensuring that mothers can maintain their milk supply. Breast Shells serve a dual purpose: they protect sore nipples while also collecting leaking breast milk. Made from soft silicone, these shells are designed for comfort and can be worn discreetly under clothing. They help prevent wet patches during feeds and allow mothers to save excess milk that would otherwise go to waste. Proper usage involves wearing them between feeds and ensuring they are cleaned regularly to maintain hygiene. Breast Milk Storage and Feeding Products include a range of containers, bags, and bottles specifically designed for safely storing expressed milk. These products are often leak-proof and made from safe materials, allowing mothers to store milk in the refrigerator or freezer without compromising quality. They are essential for managing milk supplies, especially for working mothers or those needing to be away from their infants. The others category encompasses various additional accessories that enhance the breastfeeding experience, such as nursing pads, breast warmers, and cleaning supplies for breast pumps. Each product type contributes uniquely to the overall convenience and effectiveness of breastfeeding, supporting mothers in their nursing journey while promoting infant health through continued breastfeeding. Based on the report, the end user is segmented into hospitals, clinics, others. Hospitals represent a significant segment, as they play a crucial role in promoting breastfeeding through education and support for new mothers. Hospitals often provide breastfeeding accessories such as breast pumps, nipple shields, and storage bags, facilitating immediate postpartum care. The presence of lactation consultants in hospitals enhances the breastfeeding experience; ensuring mothers receive the necessary guidance on using these accessories effectively. This segment has seen growth due to increasing hospital initiatives aimed at improving maternal and infant health outcomes. Clinics are another vital end-user category, encompassing both private practices and specialized maternal care facilities. Clinics often serve as follow-up care points where mothers can access breastfeeding support and products tailored to their specific needs. The rise in outpatient services and maternal health clinics has driven demand for breastfeeding accessories, as these facilities often stock a range of products to assist mothers in their breastfeeding journeys. The others category includes retail outlets, online platforms, and community health organizations that also contribute to the distribution of breastfeeding accessories. This segment has gained traction due to the growing trend of e-commerce, allowing mothers to access a wider variety of products conveniently. Increased awareness campaigns and educational initiatives across various platforms further support this market segment.
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Breastfeeding Accessories Market Regional Insights
North America leads the global breastfeeding accessories market primarily due to the increasing number of working women and heightened awareness of breastfeeding benefits. This region's dominance can be attributed to several interrelated factors. The rise in women's employment has significantly influenced the demand for breastfeeding accessories, as working mothers seek convenient solutions to maintain breastfeeding while balancing professional responsibilities. This necessity has propelled the market for products such as breast pumps, storage bags, and nursing apparel, which facilitate breastfeeding in various settings. Moreover, there is a strong cultural emphasis on maternal and infant health in North America, supported by extensive awareness campaigns from both governmental and private sectors. These initiatives educate women about the advantages of breastfeeding and promote the use of specialized accessories. The presence of key players in the market further enhances accessibility and innovation, with companies continuously developing advanced products that cater to the specific needs of mothers. A well-established healthcare infrastructure supports the distribution and availability of these products, making them readily accessible to consumers. The combination of rising disposable incomes and a growing focus on child welfare also contributes to increased spending on premium breastfeeding accessories.
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Key Development
• In November 2023, Pigeon’s second-generation GoMini electric breast pump, the GoMini Plus, was released. Designed for modern mothers, this revolutionary advancement offers a unique pumping experience that is ideal for their dynamic lifestyles.
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