Global Greeting Cards Market Overview, 2024-29

Market Dynamic

Market Drivers • Digitalization and E-commerce Growth: The rise of e-commerce and digital platforms has revolutionized the greeting cards market. Consumers increasingly prefer online shopping for convenience and access to a wider variety of cards. This shift is facilitated by social media, where personalized digital greetings and e-cards are shared, leading to increased demand for physical cards as well. Online retailers offer customization options, allowing consumers to design unique cards for various occasions, further boosting market growth. • Increasing Personalization Demand: Modern consumers are increasingly seeking personalized and unique greeting cards that reflect their individuality. This trend is driven by a growing emphasis on personal connections and emotional expressions. Brands that offer customization options such as bespoke designs or the ability to add personal messages are seeing increased sales. Personalization enhances consumer engagement, fostering brand loyalty and encouraging repeat purchases as consumers look for meaningful ways to connect with loved ones. Market Challenges • Competition from Digital Alternatives: The proliferation of digital communication platforms poses a significant challenge to the traditional greeting cards market. Consumers increasingly favor quick and cost-effective digital greetings over physical cards. This shift is compounded by the rise of social media, where users can share messages, images, and videos instantaneously. The traditional market must innovate to retain relevance, focusing on the unique value physical cards offer in terms of sentimentality and tactile experience. • Economic Fluctuations: The greeting cards market is sensitive to economic conditions, with discretionary spending being heavily influenced by economic downturns. During periods of financial uncertainty, consumers may prioritize essential purchases over non-essential items like greeting cards. Rising production costs, driven by inflation and supply chain disruptions, can lead to higher prices for consumers. This can deter purchases, particularly among budget-conscious shoppers, impacting overall market growth. Market Trends • Rise of Handmade and Artisan Cards: The appreciation for craftsmanship and uniqueness is leading to an increase in demand for handmade and artisan greeting cards. Consumers are drawn to cards that reflect personal touches, creativity, and authenticity. This trend supports small businesses and independent artists, fostering a sense of community and connection as people seek out distinctive, one-of-a-kind cards that stand out from mass-produced alternatives. • Integration of Technology: The greeting cards market is witnessing an integration of technology through augmented reality (AR) and virtual reality (VR). Brands are exploring interactive cards that engage recipients in innovative ways. For instance, AR-enabled cards can bring images to life or include personalized messages that can be viewed through smartphones. This technological advancement enhances user experience, attracting younger consumers who seek unique and memorable ways to celebrate occasions. As the market evolves, technology will play a crucial role in redefining how greetings are shared and experienced

Key Development

• In November 2021, Hallmark Cards, Inc. today introduced a completely new type of greeting card that makes it easier than ever to create one-of-a-kind moments that will last a lifetime. Hallmark Video Greeting Cards are traditional Hallmark greeting cards that allow users to easily add a personalized video to the card. • In July 2020, Dolly Parton has signed a licensing agreement with American Greeting for greeting cards for selling via Walmart online and retail stores. The collection is part of American Greeting's multi-year partnership with Dolly Parton, which includes digital and physical products incorporating the legendary singer-music, and songwriters such as a "SmashUp" personalized video greeting. Considered in this report • Historic year: 2018 • Base year: 2023 • Estimated year: 2024 • Forecast year: 2029 Aspects covered in this report • Greeting cards market Outlook with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Type • eCard • Traditional card By Distribution channel • Online • Offline The approach of the report: This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations, and organizations related to the Greeting cards industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.