Brazil Luggage Market Overview, 2029

The Brazil luggage market has been growing steadily over the past few years, owing to rising disposable income and increased tourism. The country is one of the most sought-after destinations for international travelers due to its rich culture, beautiful beaches, vibrant cities, and diverse landscapes. Brazils are known for their love of shopping and luxury items including designer bags or purses made from leather or unknown materials such as bamboo or raffia straws which are gaining popularity with both locals and foreign visitors alike. Additionally, technological innovations such as smart suitcases that can be tracked via GPS have also gained traction in recent years amongst consumers who want more safety features while travelling abroad. Increased tourism has significantly influenced the demand for luggage in Brazil, especially in the wake of the COVID-19 pandemic. As travel restrictions have eased, there has been a notable surge in both domestic and international tourism, leading to a release of pent-up demand for travel-related products. This resurgence is driven by Brazilians eager to explore their own country as well as foreign tourists attracted to Brazil's rich culture, beautiful landscapes, and vibrant cities. The rise of e-commerce has facilitated easier access to a wide range of luggage products, allowing consumers to compare options and make informed purchases online. This trend is particularly appealing to younger generations who prioritize convenience and are more likely to shop digitally. Brazil is part of a broader movement in South America where countries are developing national action plans to address single-use plastics and promote sustainability. These plans often include incentives for businesses to adopt eco-friendly practices, which can indirectly benefit the luggage market as companies seek to align with these regulations. According to the research report "Brazil Luggage Market Overview, 2029," published by Bonafide Research, the Brazil luggage market is anticipated to grow at more than 5.5% CAGR from 2024 to 2029. The demand for business bags is likely to be significantly affected by a rise in the workforce, particularly in the professional and corporate sectors. As the number of employed people grows, more professionals require business bags like briefcases, backpacks, weekenders, and laptop bags for carrying their personal belongings. With a larger workforce, professional travel is increasing as workers take part in conferences, meetings, and visits with clients. The growth of the travel and tourism sector directly reflects the increase in demand for luggage bags. Significant growth has taken place within the Brazil travel and tourism sector in recent years. The tourism sector is one of the most dynamic and diversified sectors in the world. To carry work-related essentials, business travelers often require specially designed luggage such as a briefcase or rolling suitcase. Thus, the growing number of business travelers is contributing to increased demand for bags specifically designed for travel. The growth in tourism has created a favorable environment for luggage sales, as travelers require various types of bags and cases to accommodate their journeys. The market has seen a shift towards higher-quality and stylish luggage options, reflecting consumers' preferences for both functionality and aesthetics. Brazilian consumers are increasingly inclined to invest in durable and fashionable luggage that meets the demands of their travel experiences. There is an increasing awareness of the environmental impact of products among Brazilian consumers. Surveys indicate that a substantial percentage of Gen Z consumers are willing to switch to brands that demonstrate a commitment to social and environmental issues. This shift is pushing brands to innovate and incorporate sustainable practices into their production processes.

In Brazil, the leading segment of the luggage industry is Travel Bag, such as increasing tourism and traveling within the country. Brazilians are traveling a lot within the country and also abroad to explore, and new kinds of durable, light, and innovative bags for traveling are in demand. This is the market leader because such bags are made comfortable and efficient by designers, especially for more large bags that separate each part, more carry-on designs, and great material. Brazil's traveling bags are high in vibrancy and at affordable prices, being a preference registered by local consumers liking fashionable and inexpensive products. Casual Bag is one of the fastest growing categories with increased demand as more people seek to use them for everyday activities such as backpacks, shoulder bags, and totes. The reason for this growth trend was that the population in the urban areas had been on the rise and that fashion trends influence the purchase decisions of consumers. Casual bags in Brazil are popular and known for their unique designs, flexibility, and ability to marry functionality with fashion. Most of them are also made from environmentally friendly resources, bringing them more in line with the moving globe to eco-friendliness. The Business Bag segment addresses the working class because it includes products like laptop bags, briefcases, and messenger bags. This segment is driven by growing business travel and more professionals who wish to spend money on durable and stylish bags for daily commuting. Brazilian business bags have high-quality leather and sophisticated designs, which are in line with international standards but often at a relatively cheaper price. Traditional luggage still leads in segmentation in the Brazilian luggage market, dominating the industry entirely. Brands such as American Tourister, Samsonite, and Delsey quickly dominate the market share because these products are more readily available and cheaper, hence very friendly to the consumers' pocket. "Brazilians adore the durability and space offered by traditional luggage, which suits both the genuine traveler and the frequent flyer," a survey report says. Compare Brazilian traditional luggage with other countries, and it is remarkable for its robust designs that can provide resistance against varied terrains and climates. Smart luggage could be the growing share in the market of Brazil. In this category, there are also features like built-in chargers, GPS tracking, and smart locks, attracting tech-savvy consumers in search of convenience and security. The increasing number of digital nomads and business travelers is stimulating the rising smart luggage market; the rising middle-class consumer also preferably wants smarter experiences of traveling. Smart luggage is at an all-time high in terms of demand and is expected to spur the market forward by penetration for consumers who have made innovation and connectivity a priority. This aspect gives smart luggage a very presentable existence in Brazil, putting together advanced technology with the more practical design-under most favorable prices than anywhere else in the world-which brings this into the reach of wider consumers. The channel segment of the Brazilian luggage market is mainly structured into offline and online channels. Each kind differs typically in characteristics and the market position. At present, the market is led by the offline channel, which comprises physical retail stores, specialty shops, and department stores. The principal reason for this is that most customers in Brazil have been historically accustomed to shopping for tangible products, where customers physically inspect products before finalizing a purchase. Availability of retail stores throughout the country makes luggage products easily accessible. The best attribute of the offline channel in Brazil is the personalized customer service and immediacy of purchase, catering to the social and instant gratification aspects of the Brazilian consumer culture, which is unlike other countries where e-commerce dominates. Online channel is growing rapidly in Brazil as internet penetration is on the rise, and many e-commerce sites are available. It has also been seen that online shopping has become really hassle-free. The major players of this segment include e-commerce websites, marketplaces, and DTC brands. The positive side of the online channel regarding Brazil is a huge portfolio of products with price competitiveness and ease of comparison shopping. Brazil's online luggage market differs from the rest, for it incorporates popular local forms of payment along with innovative delivery solutions tailored to the country's vast geography.

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Manmayi Raval

Research Consultant

Considered in this report • Geography: Brazil • Historic Year: 2018 • Base year: 2023 • Estimated year: 2024 • Forecast year: 2029 Aspects covered in this report • Brazil Elevator & Escalator Market with its value and forecast along with its segments • Application wise tire industry distribution • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Type: • Travel Bag • Causal Bag • Business Bag • Other Bag

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By Form: • Traditional Luggage • Smart Luggage By Distribution Channel: • Offline Channel • Online Channel The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to elevator & escalator industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.