Canada Luggage Market Overview, 2029

The Canadian luggage market is characterized by a blend of established brands and emerging players, reflecting a diverse consumer base with varying travel needs. As travel continues to rebound post-pandemic, the demand for quality luggage has surged, prompting brands to innovate and adapt. Regulations in the luggage market primarily focus on safety standards, material compliance, and labeling requirements. For instance, luggage must meet specific safety standards regarding zippers, wheels, and locks to ensure durability and user safety. Additionally, environmental regulations are increasingly influencing manufacturers to adopt sustainable practices, such as using recyclable materials in luggage production. Popular brands in Canada include Samsonite, Away, and American Tourister. Samsonite is often regarded as the leading brand due to its extensive range of durable and functional products suitable for various travelers, from business professionals to vacationers. Its reputation for quality is reinforced by rigorous testing for durability and ease of use. Away has gained traction among younger consumers, particularly for its stylish designs and innovative features like built-in USB chargers and a 100-day trial policy, which appeals to tech-savvy travelers. American Tourister is favored for its affordability and vibrant designs, making it a popular choice for families and casual travelers. The Canadian government plays a supportive role in the luggage market by promoting fair trade practices and consumer protection laws. This includes ensuring that products meet safety standards and that manufacturers provide accurate labeling regarding materials and usage instructions. The market is also influenced by international trade agreements, which facilitate the import of high-quality luggage brands from around the world, enhancing consumer choice.

According to the research report, "Canada Luggage Market Outlook, 2029," published by Bonafide Research, the Canada luggage market is anticipated to add to more than USD 560 Million by 2024–29. The Canadian luggage market is poised for continued growth, driven by several key factors that are shaping the industry's future. One of the most significant growth opportunities lies in the increasing demand for smart and innovative luggage solutions. As travelers become more tech-savvy, they are seeking luggage with features like GPS tracking, USB charging ports, and built-in scales. Brands that can successfully integrate these features while maintaining durability and style will be well-positioned to capitalize on this trend. Another area of opportunity is the growing emphasis on sustainability and eco-friendly materials. Consumers, particularly younger generations, are becoming more conscious of their environmental impact and are seeking out luggage made from recycled or biodegradable materials. Brands that can offer stylish, durable, and sustainable luggage options will likely see increased demand from this segment of the market. The rise of e-commerce and social media marketing is also fueling growth in the Canadian luggage market. Online shopping has made it easier for consumers to access a wider range of brands and styles, while social media platforms have become powerful tools for brands to reach and engage with their target audiences. Companies that invest in strong online presence and targeted marketing campaigns will be better positioned to capture market share and drive sales. In terms of specific companies that are well-positioned for growth in the Canadian market, Samsonite stands out as a leader. The brand is known for its high-quality, durable luggage and has been investing in innovative features like its StrideAlign technology. Other brands like Away and Monos have also gained popularity in Canada for their stylish designs and customer-centric approach.

Travel Bags dominate the market, driven by the resurgence of travel post-pandemic. These bags are favored for their functionality and durability, catering to both leisure and business travelers. Innovations such as lightweight materials and smart features like GPS tracking have enhanced their appeal, making them a preferred choice among Canadian consumers. Casual Bags include backpacks and everyday carry bags, which have gained popularity, especially among younger demographics. Their versatility for daily use, combined with fashion trends, has led to increased sales. Brands are focusing on aesthetic designs and practicality, appealing to consumers who seek style alongside functionality. Business Bags are essential for professionals, reflecting a growing workforce in Canada. These bags are designed for organization and ease of transport, often featuring compartments for laptops and documents. As remote work normalizes, the demand for stylish yet practical business bags has surged, particularly among urban professionals. Other Bags encompass a variety of niche products, including sports and specialty bags. While this segment is smaller, it caters to specific consumer needs and interests, such as travel for sports or outdoor activities.

Traditional Luggage encompasses the classic suitcases, duffel bags, and backpacks that have been the staple of travel for generations. These bags are designed for functionality, durability, and style, catering to the needs of travelers who prioritize timeless design and reliable performance. Traditional luggage remains popular in Canada due to its affordability, wide availability, and the familiarity of consumers with these tried-and-true options. Many Canadians appreciate the simplicity and dependability of traditional luggage, especially for short trips or when traveling with children. The segment continues to evolve with improved materials, enhanced organization features, and sleek aesthetics to meet the changing preferences of Canadian consumers. Smart Luggage, on the other hand, represents the cutting edge of travel gear in Canada. These bags incorporate advanced technologies such as GPS tracking, remote locking systems, built-in scales, and USB charging ports to enhance the travel experience. Smart luggage is gaining traction in Canada as consumers become more tech-savvy and seek innovative solutions to common travel challenges. The convenience of being able to track one's belongings, charge devices on the go, and securely lock bags remotely appeals to many Canadian travelers, particularly those who frequently fly or travel internationally. As the demand for smart luggage grows, manufacturers are introducing more affordable options and expanding their product lines to cater to different travel styles and budgets, further driving the adoption of these technologically advanced bags in the Canadian market.

Offline Channels include traditional retail outlets such as department stores, specialty retailers, and hypermarkets. These physical stores allow customers to experience the products firsthand, providing the opportunity to touch, feel, and test the luggage before purchase. This tactile experience is crucial for consumers who prioritize quality and durability in their luggage. Offline retailers often host promotional events and seasonal sales, which can attract customers and stimulate impulse purchases. The personalized service offered in-store, along with the immediate availability of products, enhances customer satisfaction and loyalty. Online Channels have seen significant growth, especially in recent years. The convenience of shopping from home, the ability to compare prices easily, and the access to a broader range of products contributes to the increasing popularity of online shopping. E-commerce platforms also offer detailed product descriptions, customer reviews, and competitive pricing, which enhance the overall shopping experience. The rise of mobile apps and personalized marketing further boosts online sales, making it a preferred choice for many consumers. In Canada, Offline Channels are currently the most commonly used distribution method for luggage purchases. This preference can be attributed to the desire for a tangible shopping experience, where customers can assess the quality of luggage before making a decision.



Considered in this report
• Geography: Canada
• Historic Year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029

Aspects covered in this report
• Canada Elevator & Escalator Market with its value and forecast along with its segments
• Application wise tire industry distribution
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation


By Type:
• Travel Bag
• Causal Bag
• Business Bag
• Other Bag

By Form:
• Traditional Luggage
• Smart Luggage

By Distribution Channel:
• Offline Channel
• Online Channel

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to elevator & escalator industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.