Vietnam Spa and Wellness Market Overview, 2029

From essential oils that rejuvenate, to sumptuous skincare treatments, the spa and wellness market in Vietnam is a real cornucopia of products devised with the express intention of raising the bar for relaxation and beauty alike. Advanced technologies are increasingly being utilized in the service delivery of the Vietnam spa and wellness products market to enhance customer experience. Innovations such as touchless and non-invasive treatments include the use of hyperbaric oxygen chambers and zero-gravity massage chairs. Moreover, virtual reality included in spa treatments creates an opportunity for customers to be exposed to certain specific soothing environments that help them feel relaxed. There is also a trend toward multisensory integration through sound, scent, and visual elements to promote a holistic ambiance that tempts all five senses. A number of the major trends characterizing the current spa and wellness market of Vietnam include:. Demand for na+ural and organic products is on the rise, with consumers increasingly developing a taste for eco-friendly products. Wellness tourism would grow, with resorts such as Six Senses Con Dao and Alba Wellness Valley by Fusion uniquely embracing traditionally Vietnamese ways of doing things on a holistic level, which would combine well with modern wellness practices. Others include online treatment services, which of late have become common and have allowed clients to connect with experts from wherever they are located for personal care. The consumers' interest in integrated health solutions has also tiled the trend towards wellness retreats and detox programs. A number of policies and certifications is involved in the spa and wellness market in Vietnam that would help in quality and safety assurance. The regulations related to health and safety standards of operation for spas are governed by the Ministry of Health. Moreover, the certification by TÜV Rheinland International Spa Standard means a lot to wellness providers, given that this certifying agency reviews over 300 touchpoints, starting from facility quality up to qualifications of the staff and customer service. Application of ISO 9001 for quality management and ISO 14001 for environmental management are also fostered to make sure that spas maintain operational excellence with requisite responsibility for the environment.


According to the research report "Vietnam Spa and Wellness Market Overview, 2029," published by Bonafide Research, the Vietnam spa and wellness market is expected to reach a market size of more than USD 307.37 Million by 2029. The strong drivers behind the growth of the Vietnam spa and wellness products market are the rise in disposable incomes, increased awareness regarding personal wellness, and a very rapidly growing tourism industry. However, due to intense competition and changing consumers, there are several risks market players in this sector face, including the call for continuous innovation. Frantic innovation in services and products is a strong driver because the users want high-quality services and the demand for efficiency and guarantees in products and tool use continues. The COVID-19 pandemic has also shifted consumer behavior toward healthier choices and rising interest in products related to at-home wellness. In this case, local spa and wellness businesses are trying to compete by investing in advanced technologies that upgrade customer service and creating partnerships with international brands. The economic background of stable growth and the growing middle class in Vietnam encourages the development of the spa market. In contrast, economic ups and downs-for example, those introduced by the COVID-19 pandemic-can affect spending by consumers and demand for luxury wellness services. Companies are adapting by offering flexible pricing strategies and promoting value-added services to attract budget-conscious consumers. Other ongoing phenomena that drive growth in the Vietnam spa and wellness market include wellness tourism, with opportunities opening up in foreign investments within the hospitality and wellness service sectors. Events such as beauty and wellness exhibitions and trade shows also provide a variety of new products and technologies to enhance stakeholders' collaboration. Events like the Vietnam International Beauty Expo and the Vietnam Wellness Festival underline growing interest in wellness and beauty, which give brands an avenue to reach both consumers and professionals alike. Increasing awareness among the population of Vietnam about the importance of self-care and wellness further helps extend this market, as people start living lifestyles that pay attention to health and well-being.

The Vietnam spa and wellness products market encompasses a diverse range of offerings, including bath and body products, essential oils, massage tools, and other wellness products. Bath and body products are essential in the spa and wellness market, catering to consumers seeking relaxation and rejuvenation. This category includes items such as body scrubs, lotions, and bath oils, which are designed to nourish the skin and provide a soothing experience. The increasing awareness of personal care and wellness among Vietnamese consumers drives demand for high-quality, natural, and organic formulations. Brands are focusing on incorporating local ingredients, such as herbal extracts and essential oils, to appeal to consumers' preferences for natural products that promote health and well-being. Essential oils are gaining popularity in Vietnam as consumers become more aware of their therapeutic benefits. These oils are often used in aromatherapy, massage, and skincare treatments, providing relaxation and stress relief. The market is seeing a rise in demand for pure, high-quality essential oils sourced from reputable suppliers. As wellness tourism grows in Vietnam, the use of essential oils in spa treatments is becoming a standard practice, further driving their popularity. Consumers are also increasingly interested in DIY wellness solutions, leading to a surge in essential oil blends for personal use at home. Massage tools, including handheld massagers, rollers, and heated devices, are essential for enhancing the spa experience. These tools allow consumers to replicate professional massage techniques at home, promoting relaxation and muscle relief. The growing trend of self-care and wellness has led to increased investment in massage tools, as consumers seek effective ways to manage stress and improve physical health. The market is also witnessing innovations in massage technology, with devices that offer customizable settings and features to enhance user experience. The other wellness products category includes a variety of items such as wellness journals, herbal teas, and fitness accessories. This segment reflects the holistic approach to health and wellness that many consumers are adopting. As the wellness trend continues to grow, products that support mental well-being, such as meditation aids and stress relief tools, are becoming increasingly popular.

The Vietnam spa and wellness product market is segmented by distribution channels into online and offline. The online distribution channel has gained significant traction in the Vietnam spa and wellness product market, driven by the increasing penetration of e-commerce and changing consumer shopping habits. Platforms such as Lazada, Shopee, and Tiki provide consumers with easy access to a wide range of spa products, including skincare items, essential oils, and wellness equipment. The convenience of online shopping allows consumers to browse products, compare prices, and read reviews from the comfort of their homes. This has become particularly appealing in the wake of the COVID-19 pandemic, which encouraged many consumers to seek at-home wellness solutions. The online retailers often offer promotions, discounts, and exclusive products, enhancing their attractiveness to budget-conscious consumers. The growth of social media and influencer marketing has further boosted online sales, as consumers are influenced by recommendations and trends showcased by beauty and wellness influencers. Despite the rise of online shopping, the offline distribution channel remains a crucial component of the Vietnam spa and wellness product market. Physical retail stores, including specialty wellness shops, beauty supply stores, and supermarkets, provide consumers with the opportunity to experience products firsthand. This tactile experience is especially important for spa products, as consumers often prefer to assess the quality and packaging before making a purchase. Offline retailers also offer personalized customer service, allowing staff to provide tailored recommendations based on individual needs and preferences. The presence of established brands in retail outlets reinforces consumer trust and loyalty.

The Vietnam spa and wellness products market serves various end-user segments, including professional spa and wellness centers, beauty salons, hotels and resorts, and medical spas and clinics. Professional spa and wellness centers are a significant segment of the market, offering a wide range of services such as massages, facials, and body treatments. These centers prioritize high-quality products and equipment to enhance the customer experience. The demand for natural and organic products is rising, as consumers increasingly seek holistic treatments that promote relaxation and well-being. Additionally, the integration of technology in services, such as online booking systems and advanced treatment equipment, is becoming essential for attracting and retaining clients. Beauty salons represent another crucial segment, providing grooming and aesthetic services that often include spa-like treatments. These establishments are expanding their service offerings to include wellness products, such as essential oils and skincare treatments, to meet the growing consumer interest in self-care. The trend towards personalized beauty experiences is driving salons to invest in high-quality spa products and equipment, ensuring they can provide comprehensive care that addresses both beauty and wellness needs. The hospitality sector, particularly hotels and resorts, is increasingly incorporating spa and wellness services into their offerings to enhance guest experiences. Many establishments are investing in luxurious spa facilities that provide a range of treatments using premium products. The rise of wellness tourism in Vietnam is prompting hotels and resorts to develop unique wellness packages that attract both local and international travelers. This trend is further supported by Vietnam's natural landscapes, which provide an ideal backdrop for relaxation and rejuvenation. Medical spas and clinics are gaining traction as consumers seek more specialized treatments that combine beauty and health. These facilities offer services such as aesthetic procedures, skin treatments, and wellness therapies, often overseen by licensed healthcare professionals. The demand for high-quality, scientifically-backed products is critical in this segment, as clients prioritize safety and efficacy. Medical spas are increasingly integrating holistic approaches alongside traditional treatments, reflecting the broader trend of wellness and health in the beauty industry.



Considered in this report
• Historic year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029

Aspects covered in this report
• Spa and Wellness market Outlook with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type
• Bath and Body Products
• Essential Oils
• Massage Tools
• Other Wellness Products

By Distribution Channel
• Online
• Offline

By End-user
• Professional Spa & Wellness Centers
• Beauty Salons
• Hotels & Resorts
• Medical Spas & Clinics

The approach of the report:
This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations, and organizations related to the Spa and Wellness industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.