Vietnam Shaving Care Market Overview, 2029

Vietnam's market for shaving care is at the forefront of smartness and multifunctional tools, revolutionizing the daily regime with a touch of high-tech. Technology advancement has been reshaping Vietnam's shaving care market. Innovations such as smart razors with built-in sensors that are connected to mobile applications have resonated with tech-savvy consumers. Smart devices analyze the skin conditions and give real-time feedback for a personalized shaving experience. Moreover, blade technology and ergonomic design developments help improve shaving efficiency and comfort. According to Vietnam's market for shaving care, consumer preferences are shifting to more advanced levels of personalized grooming solutions due to the fact that consumers have migrated towards the conception of in-depth grooming that goes beyond the basics of shaving to include others, like beard oils, facial cleansers, and moisturizers. The above trend, combined with women's products becoming gentler and providing added benefits to the skin, corresponds to the increase of local consumers' interest in premium products and whose technology is loaded. The rise of DIY solutions in grooming reflects the mass trend for hyper-customization and convenience for consumers. The DTC model of selling is also taking off with brands now using their own websites and subscription services that allow the brands to communicate and make the consumer fall in love with the brand. Periodic economic instabilities can act as both positive and negative factors for consumers' premium non-essential spendings. According to the research report "Vietnam Shaving Care Market Overview, 2029," published by Bonafide Research, the Vietnam Shaving Care market is expected to reach a market size of more than USD 147.54 Million by 2029. The need of being competitive to alternatives which may be counterfeit and of less quality can be warranted because they could potentially damage the brand image and chip away at consumers' trust. Companies must put in place counter-counterfeiting features, like authentication technologies or do-it-yourself tests and education campaigns, to enable consumers to easily discern between fake and genuine brands. If not handled well, distribution is a big barrier in further market penetration, especially in the rural areas. The Vietnam Ministry of Health controls cosmetic product markets that also regulate the shaving items in Vietnam, with assurances that they are safe and effective. Some concurrences, such as ingredient safety, product blending, and claims, should be made, for instance labeling requirements. The competitive landscape in the Vietnam shaving market is shared among global brands, local companies, and smaller and younger firms. The major internationals are dominating. As for the Vietnam shaving marketing products for the boys' category, there are Gillette and Schick. Nivea plays a leading role in the competition. Some emerging trends here include the increased adoption of smart grooming technologies, like razors wit integrated sensors and mobile app connectivity for personalized grooming experiences. In another section, the growth of eco-friendly focus on materials of sustainability for shaving items, with reporting being done on the packaging in materials of recyclable grade or totally biodegradable. Innovations on product formulations are also interesting, with the extensive skincare. formulations and multifunctional items in shaving with extra aids, like moisturizing and anti-aging. Premium and innovative shaving marketing products are in the urban parts, like Ho Chi Minh City and Hanoi. They have high-income levels and are more exposed to global market trends, having an advanced retail system and a more significant number of modern consumers. The Vietnam shaving care market is comprised of several key product types, including shaving creams and gels, razors and blades, aftershave products, and trimmers. Shaving creams and gels are essential for providing a smooth and comfortable shaving experience. These products help to soften hair and protect the skin from irritation during shaving. In Vietnam, there is a growing demand for formulations that include natural ingredients and moisturizing properties, appealing to consumers who prioritize skin health. The rise of e-commerce has also made it easier for consumers to access a wider variety of shaving creams and gels, leading to increased market penetration. Razors and blades remain a staple in the shaving care market, with a variety of options available, including disposable, cartridge, and safety razors. The market is witnessing a shift towards higher-quality razors that offer better performance and skin protection. Consumers are increasingly willing to invest in premium products that provide a closer shave and reduce the risk of nicks and cuts. The influence of global grooming trends, particularly from Western and Korean markets, has also led to a growing preference for multi-blade razors that promise superior results. Aftershave products are gaining popularity in Vietnam as consumers become more aware of the importance of post-shaving skincare. These products help to soothe and hydrate the skin after shaving, reducing irritation and redness. The market is seeing a rise in aftershave balms and lotions that incorporate natural ingredients, appealing to health-conscious consumers. The demand for aftershave products is further fueled by the increasing focus on grooming and self-care among the male population. Electric trimmers are becoming increasingly popular as consumers seek versatile grooming solutions. These devices allow for precise hair trimming and styling, catering to the growing trend of well-groomed appearances. The market for trimmers is expanding as manufacturers introduce innovative features such as adjustable length settings, ergonomic designs, and waterproof options.

The Vietnam shaving care market is divided into two primary distribution channels which includes online and offline. The online distribution channel has experienced rapid growth in the Vietnam shaving care market, driven by the increasing penetration of e-commerce and changing consumer shopping habits. Platforms such as Lazada and Shopee have become popular destinations for purchasing shaving products, including razors, shaving creams, and aftershaves. The convenience of online shopping allows consumers to browse a wide range of products, compare prices, and read reviews before making a purchase. The online retailers often provide exclusive discounts and promotions, further attracting budget-conscious consumers. The COVID-19 pandemic accelerated the shift towards online shopping as consumers sought to minimize in-store visits. The manufacturers and brands have focused on enhancing their online presence and marketing strategies to reach a broader audience. The ability to access international brands and niche products through online channels has also contributed to the growth of this segment, appealing to consumers looking for quality and variety. Despite the rise of online shopping, the offline distribution channel remains a significant part of the Vietnam shaving care market. Physical retail stores, including supermarkets, hypermarkets, and beauty supply shops, provide consumers with the opportunity to physically examine products before purchase. This tactile experience is particularly important for personal care items, as consumers often prefer to assess the quality and packaging of shaving products firsthand. Offline retailers also benefit from personalized customer service, allowing staff to provide recommendations and guidance based on individual grooming needs. Major brands, such as Gillette and Schick, maintain strong shelf presence in these stores, reinforcing consumer trust and brand loyalty. The Vietnam shaving care market is segmented by pricing into three main categories: premium, mid-range, and economy. The premium segment of the shaving care market is characterized by high-quality products that often feature advanced technology and superior materials. Brands such as Gillette and Schick offer premium razors, shaving creams, and aftershaves that are marketed for their precision, durability, and enhanced shaving experience. This segment appeals to consumers who prioritize quality and are willing to invest in products that promise a superior grooming experience. The growth of this segment is supported by increasing disposable incomes and a rising middle class in Vietnam, which is more inclined to spend on premium personal care items. Additionally, the influence of global grooming trends, particularly from Western and South Korean markets, has heightened consumer awareness and demand for high-end shaving products. The mid-range segment serves a broad audience, offering a balance between quality and affordability. Products in this category typically range from $5 to $15 and include popular brands that provide reliable performance without the premium price tag. This segment includes both manual and electric razors, as well as various shaving creams and gels. The mid-range offerings are particularly appealing to young professionals and students who seek effective grooming solutions at reasonable prices. The increasing focus on personal grooming among Vietnamese consumers, driven by social media and beauty trends, has further fueled the demand for mid-range products. The economy segment is crucial in the Vietnamese shaving care market, catering to price-sensitive consumers. Products in this category are priced under $5 and include disposable razors and basic shaving creams. These products focus on essential functionalities and are widely available in supermarkets and convenience stores. The economy segment is particularly popular among lower-income consumers and those looking for budget-friendly grooming solutions. Considered in this report • Historic year: 2018 • Base year: 2023 • Estimated year: 2024 • Forecast year: 2029

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Aspects covered in this report • Shaving Care market Outlook with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Product Type • Shaving cream & gel • Razors & blade • After Shave • Trimmers By Distribution Channel • Online • Offline

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By Pricing • Premium • Mid-range • Economy The approach of the report: This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations, and organizations related to the Shaving Care industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.