Vietnam Oral Care Market Overview, 2029

The oral care industry in Vietnam has experienced notable growth and transformation in recent years, driven by increasing consumer awareness, evolving lifestyle patterns, and rising disposable incomes. As a vital segment of the broader healthcare and personal care sectors, oral care products including toothpaste, toothbrushes, mouthwashes, and other dental hygiene items are becoming increasingly integral to Vietnamese daily routines. Vietnam's oral care market is part of a rapidly expanding personal care sector, which has been fuelled by economic growth and a rising middle class. This growth is driven by a combination of increased health awareness, improvements in healthcare infrastructure, and a broader range of products becoming available to consumers. There is a growing emphasis on dental health in Vietnam, spurred by increasing awareness about the importance of oral hygiene. Public education campaigns and improved access to dental care are contributing to more frequent use of oral care products and a higher demand for quality solutions. Consumers are increasingly willing to invest in premium oral care products, such as advanced toothpaste formulations and electric toothbrushes. This shift is driven by a greater focus on effective oral care and a desire for products that offer added benefits, such as whitening, enamel protection, and breath freshening. The trend towards natural and organic personal care products is extending to oral care. There is growing consumer interest in toothpaste and mouthwashes made with natural ingredients, free from artificial additives and chemicals. Brands that emphasize eco-friendly and health-conscious formulations are gaining popularity. According to the research report "Vietnam Oral Care Market Overview, 2029," published by Bonafide Research, the Vietnam Oral Care market is anticipated to grow at more than 7.83% CAGR from 2024 to 2029. Innovations in oral care technology, such as smart toothbrushes that track brushing habits and provide real-time feedback, are making an impact in the Vietnamese market. These advanced products appeal to tech-savvy consumers looking for cutting-edge solutions to improve their oral hygiene. The rise of e-commerce has transformed the way oral care products are purchased in Vietnam. Online retail platforms offer convenience, a wide range of product choices, and competitive pricing, which has led to a significant shift from traditional brick-and-mortar stores to online shopping for oral care products. As Vietnam’s economy continues to expand, so does consumer spending power. Higher disposable incomes enable more consumers to afford premium and specialized oral care products, fuelling market growth. Increased efforts in dental health education and awareness campaigns are leading to better informed consumers who are more likely to invest in high-quality oral care products and adopt better dental hygiene practices. Rapid urbanization and changing lifestyles contribute to greater demand for convenience-oriented and premium oral care solutions. Busy urban dwellers are seeking products that offer efficiency and enhanced performance. Advancements in dental healthcare and an expanding network of dental clinics and professionals are promoting the importance of oral hygiene, thereby driving demand for effective and reliable oral care products. While urban areas are currently the primary market for oral care products, there is potential for growth in rural regions as infrastructure improves and consumer access to oral care products increases.

The oral care industry in Vietnam encompasses a diverse array of products designed to maintain and enhance dental health. The core of the market revolves around toothpaste, which comes in various formulations targeting different dental needs such as whitening, sensitivity, and cavity protection. Toothbrushes and their accessories also play a crucial role, ranging from manual brushes to electric models, along with items like replacement heads and travel cases. Mouthwash is another significant segment, offering solutions for breath freshening, plaque control, and gum health. Additionally, the market includes a variety of dental products and accessories, such as floss, interdental brushes, and tongue scrapers, which complement daily oral hygiene routines. Dental prosthesis cleaning solutions cater to individuals with dentures or other dental appliances, ensuring they are maintained in a hygienic condition. For children, the focus is on products designed to promote early dental hygiene habits, including toothpaste with lower fluoride content, colorful and engaging toothbrushes, and fluoride rinses that are safe for young users. Teenagers are targeted with products that address common issues such as acne, braces maintenance, and the prevention of dental problems related to dietary habits. For adults, the market offers a wide range of products aimed at overall oral health, including advanced whitening toothpaste, tartar control formulas, and specialized mouthwashes that combat bad breath and gingivitis. Finally, the elderly segment features products tailored to the unique needs of older individuals, such as toothpaste for sensitive teeth, denture care solutions, and oral care items designed to assist with age-related issues like dry mouth and gum disease. Online retailers have gained significant traction, offering convenience and a wide selection of oral care products, from everyday toothpaste and toothbrushes to niche items like specialty mouthwashes and dental accessories. Supermarkets and hypermarkets serve as major outlets, providing a broad range of oral care products in easily accessible locations, allowing shoppers to pick up dental essentials while performing their routine grocery shopping. Pharmacies and drugstores are also critical to the market, often stocking specialized dental products, including those recommended by healthcare professionals and those addressing specific dental health concerns like sensitivity or prescription mouthwashes. The others category encompasses additional retail formats such as convenience stores and specialty oral care shops, which contribute to the industry's reach by offering tailored product assortments and personalized customer service. Considered in this report • Historic year: 2018 • Base year: 2023 • Estimated year: 2024 • Forecast year: 2029 Aspects covered in this report • Oral Care market Outlook with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Product Type • Toothpaste • Toothbrushes & Accessories • Mouthwash • Dental Products & Accessories/Ancillaries • Dental Prosthesis Cleaning Solutions • Others By Age Group • Children • Teenagers • Adults • Elderly

By Distribution Channel • Online Retailer • Supermarket/Hypermarket • Pharmacies/Drugstores • Others The approach of the report: This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations, and organizations related to the Oral Care industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.