Vietnam Deodorant Market Overview, 2029

Vietnam’s deodorant industry is undergoing a significant transformation, driven by shifting consumer preferences, increased awareness of personal hygiene, and a growing middle class. As urbanization and economic development continue to influence lifestyle choices, the demand for deodorants has surged, reflecting broader trends in personal care and grooming. The deodorant market in Vietnam has experienced notable growth in recent years, driven by a combination of increased disposable income and a rising emphasis on personal grooming and hygiene. The industry includes a range of products such as sprays, roll-ons, sticks, and gels, catering to diverse consumer needs. As urban lifestyles become more fast-paced, the demand for effective and long-lasting deodorants has grown, reflecting a shift towards more sophisticated and specialized personal care solutions. Vietnam’s growing middle class represents a significant opportunity for the deodorant industry. As disposable incomes rise, consumers are increasingly willing to invest in premium and specialized personal care products. This demographic shift is driving demand for high-quality and innovative deodorants that offer added value and benefits. There is ample opportunity for innovation in deodorant formulations, particularly in developing products that cater to the specific needs of Vietnamese consumers. Innovations could include enhanced performance in humid conditions, unique and culturally relevant fragrances, and formulations that combine deodorant with other skincare benefits. According to the research report "Vietnam Deodorant Market Overview, 2029," published by Bonafide Research, the Vietnam deodorant market is expected to reach a market size of more than USD 204.47 Million by 2029. There is a growing preference for natural and organic deodorants as consumers become more health-conscious and environmentally aware. Products that avoid synthetic chemicals, parabens, and aluminum are gaining popularity, driven by concerns over potential health impacts and a desire for more eco-friendly options. Brands offering natural ingredients like baking soda, essential oils, and plant extracts are resonating with consumers seeking safer and more sustainable alternatives. The deodorant industry in Vietnam is influenced by global beauty trends, including the rise of niche and premium brands that offer unique fragrances and formulations. At the same time, local preferences play a role, with consumers favoring deodorants that cater to the hot and humid climate of Vietnam. Products that offer long-lasting protection and a fresh scent are particularly popular, reflecting the need for deodorants that withstand the challenges of daily life in a tropical environment. 1Consumers are seeking personalized deodorant solutions that address their specific needs and preferences. This trend is driving the development of products that cater to various skin types, sensitivities, and fragrance preferences. Brands are responding with customizable options and targeted formulations, such as deodorants designed for sensitive skin or those offering specialized benefits like extra sweat protection or anti-bacterial properties.

Spray deodorants are highly popular due to their convenience and broad application coverage, offering a quick and refreshing solution for daily use. Roll-ons also hold significant market share, favored for their ease of use and the precise application they provide, which is ideal for consumers seeking targeted protection. Creams and gels are gaining traction as alternatives, offering moisturizing and soothing benefits that appeal to those with sensitive skin or who prefer a gentler approach to odor control. Sticks are another staple in the market, valued for their solid formulation that is easy to apply and long-lasting, making them a practical choice for many consumers. Wipes have emerged as a popular option for on-the-go freshness, providing a portable and disposable solution for quick touch-ups throughout the day. Additionally, other products, such as specialty deodorants with unique formulations or added skincare benefits, cater to niche preferences and emerging trends. Women's deodorants are a major segment, characterized by a wide range of products that cater to various preferences, from floral and fruity fragrances to advanced formulations that offer both odor protection and skincare benefits. Women's deodorants often emphasize features such as gentle formulas for sensitive skin and added moisturizers to maintain skin softness. Men's deodorants, on the other hand, tend to focus on robust, sporty scents and strong, long-lasting protection to meet the demands of active lifestyles. These products often incorporate masculine fragrances and are designed to offer effective sweat and odor control while addressing specific concerns like skin irritation or sensitivity. Online retailers have become increasingly significant, driven by the convenience of e-commerce and the broad selection they offer. Consumers can easily compare brands, read reviews, and access a wide range of deodorants from local and international companies, making online shopping a popular choice for many. Supermarkets and hypermarkets are key players in the market, providing a broad array of deodorant products in a convenient, one-stop shopping environment. These retailers often feature popular and affordable brands, catering to everyday needs and allowing consumers to pick up deodorants alongside their groceries. Department stores offer a more upscale shopping experience, featuring premium and specialized deodorant products that appeal to consumers looking for high-quality or luxury options. These stores often provide a curated selection of brands and formulations, accompanied by personalized customer service. Pharmacies and cosmetic stores are essential for their focus on health-oriented and specialized products, including deodorants designed for sensitive skin or those with added skincare benefits. These outlets offer expert advice and cater to consumers who prioritize both efficacy and skin health. Considered in this report • Historic year: 2018 • Base year: 2023 • Estimated year: 2024 • Forecast year: 2029

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Manmayi Raval

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Aspects covered in this report • Deodorant market Outlook with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Product Type • Spray • Roll on • Creams • Gel • Stick • Wipes • Others By End-user • Women • Men • Unisex

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By Distribution Channel • Online Retailer • Supermarket/Hypermarket • Department store • Pharmacies The approach of the report: This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations, and organizations related to the Deodorant industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.