Vietnam Hair Treatment Market Overview, 2029

Vietnam’s hair treatments industry is experiencing significant growth, fuelled by a combination of evolving consumer needs, cultural influences, and a burgeoning middle class with increasing disposable income. This sector encompasses a broad range of services and products, from salon treatments to specialized hair care products, reflecting the diverse and growing demands of Vietnamese consumers. The Vietnamese hair treatments market is thriving, driven by a young and increasingly fashion-conscious population. With urbanization and rising living standards, more consumers are investing in personal grooming and hair care, leading to a vibrant and competitive industry. The market includes traditional salon services, innovative treatments, and a variety of hair care products designed to address specific concerns such as hair loss, damage, and styling. There is a growing demand for specialized hair treatments that cater to specific issues such as hair loss, dandruff, and damage. Services like hair rejuvenation, keratin treatments, and scalp therapies are becoming increasingly popular. The focus is shifting towards customized solutions that address individual hair concerns and promote overall hair health. According to the research report "Vietnam Hair Treatment Market Overview, 2029," published by Bonafide Research, the Vietnam Hair Treatment market is anticipated to grow at more than 6.89% CAGR from 2024 to 2029. Technology is playing an increasingly important role in hair treatments, from advanced diagnostic tools that analyze hair and scalp health to the use of innovative treatments and devices. Salons and clinics are adopting high-tech solutions to provide more effective and personalized hair care services. There is a rising preference for natural and organic hair care products. Vietnamese consumers are increasingly aware of the potential side effects of synthetic ingredients and are seeking out products with natural extracts and minimal chemical additives. Brands that offer eco-friendly and sustainable options are gaining traction in the market. Vietnam’s expanding middle class represents a significant opportunity for the hair treatments industry. As disposable incomes rise, more consumers are willing to invest in premium hair care products and salon treatments. This demographic shift is driving demand for high-quality and innovative hair solutions. The growth of the hair treatments market presents opportunities for franchising and the expansion of salon chains. Both local and international brands can benefit from the increasing demand for professional hair care services by establishing a presence in key urban centers and expanding into secondary cities.

Vietnam's hair treatments industry is witnessing a surge in popularity and innovation, with a diverse range of specialized treatments addressing various hair concerns. Serums are a prominent segment, known for their concentrated formulations that target specific issues such as dryness, frizz, and damage. These serums often feature active ingredients like vitamins, oils, and botanical extracts, designed to nourish and enhance the hair's health and appearance. Scalp treatments are gaining traction as consumers become more aware of the importance of scalp health in overall hair care. These treatments include exfoliating scrubs, soothing masks, and detoxifying products that aim to address scalp conditions such as dandruff, oiliness, and irritation, thereby creating a healthier environment for hair growth. Hair growth treatments are also in high demand, particularly products and therapies that address issues like thinning hair and hair loss. These treatments often incorporate active ingredients such as minoxidil or biotin, alongside advanced technologies like laser therapy, to stimulate hair follicles and promote new growth. Additionally, protein treatments have become a popular solution for repairing and strengthening damaged hair. These treatments, which typically include hydrolyzed proteins and keratin, work to rebuild the hair's structure, improve elasticity, and reduce breakage. For women, the market is characterized by a wide array of treatments aimed at addressing issues such as dryness, damage, and thinning hair. Women often seek out specialized solutions like nourishing serums, deep conditioning treatments, and protein treatments that restore strength and vitality to their hair. Scalp treatments, including exfoliating masks and detoxifying treatments, are also popular, addressing conditions like dandruff and oily scalp to promote overall hair health. Additionally, hair growth treatments are increasingly sought after, with products and therapies designed to combat hair loss and stimulate new growth. In contrast, men's hair treatments in Vietnam are typically more streamlined and focused on addressing specific concerns such as thinning hair, dandruff, and scalp health. Men’s hair care routines often include targeted solutions like hair growth treatments, which may incorporate ingredients such as minoxidil to combat hair loss and support follicle health. Scalp treatments tailored for men frequently focus on addressing oiliness and irritation, while protein treatments are used to strengthen and repair hair that is prone to breakage. The growing interest in grooming and self-care among men is driving demand for efficient and effective hair treatments that fit seamlessly into their lifestyles. Offline channels, including traditional salons, spas, and retail stores, remain crucial for offering personalized hair care services and products. These establishments provide consumers with the opportunity to experience hands-on treatments, receive expert consultations, and benefit from immediate results. High-end salons and spas often use offline interactions to build strong customer relationships and offer bespoke solutions such as advanced scalp treatments and in-salon protein therapies, creating an experiential dimension that online platforms cannot fully replicate. On the other hand, the online segment has seen remarkable growth, fundamentally transforming how consumers discover and purchase hair care products and services. E-commerce platforms and digital marketplaces have made it easier for consumers to access a wide range of hair treatments from both local and international brands, often with detailed product descriptions, customer reviews, and competitive pricing. The rise of online shopping is complemented by the influence of social media, where beauty influencers and brand promotions drive trends and product awareness. Online consultations and virtual diagnostics are also emerging, allowing consumers to receive personalized recommendations and treatment plans without visiting physical stores.

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Manmayi Raval

Research Consultant

Considered in this report • Historic year: 2018 • Base year: 2023 • Estimated year: 2024 • Forecast year: 2029 Aspects covered in this report • Hair Treatment market Outlook with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Product Type • Serum • Scalp Treatments • Hair Growth Treatments • Protein Treatments

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By End-user • Women • Men By Distribution Channel • Offline • Online The approach of the report: This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations, and organizations related to the Hair Treatment industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.