Vietnam Hair Oil Market Overview, 2029

The hair oil industry in Vietnam is a vibrant segment of the personal care market, reflecting both traditional practices and modern trends. Hair oil, deeply rooted in Vietnamese culture, has evolved to meet contemporary consumer needs while embracing global beauty trends. The hair oil market in Vietnam is experiencing notable growth, driven by a combination of cultural traditions and evolving consumer preferences. Hair oil has long been a staple in Vietnamese beauty routines, with traditional formulations often passed down through generations. Today, this market is expanding as both local and international brands innovate to offer a diverse range of products that cater to modern hair care needs. The increasing awareness of hair health, coupled with rising disposable incomes, has driven demand for hair oils that offer various benefits, from moisturizing and repairing to enhancing shine and reducing frizz. By 2024, the market is expected to continue its upward trajectory, reflecting broader trends in personal care and wellness. Vietnamese consumers have a strong preference for hair oils that blend traditional ingredients with modern formulations. Natural and herbal oils, such as those derived from coconut, argan, and jasmine, are highly sought after for their perceived efficacy and cultural significance. Additionally, there is a growing interest in premium and specialized hair oils that offer targeted benefits, such as anti-dandruff properties or color protection.



According to the research report "Vietnam Hair Oil Market Overview, 2029," published by Bonafide Research, the Vietnam hail oil market is anticipated to grow at more than 6.7% CAGR from 2024 to 2029. The use of traditional ingredients in hair oils remains a significant trend in Vietnam. Oils derived from local botanicals, such as lotus seed oil, ginseng, and ginger, are celebrated for their restorative properties and cultural relevance. Brands are incorporating these ingredients into their formulations to appeal to consumers seeking authenticity and connection to local heritage. The market is witnessing a rise in premium hair oils that offer advanced formulations and luxurious benefits. High-end products often feature ingredients like argan oil, keratin, and essential oils, catering to consumers willing to invest in high-quality hair care. Innovations such as multi-purpose hair oils that provide conditioning, styling, and treatment benefits in one product are gaining popularity, reflecting the demand for convenience and effectiveness. The expansion of e-commerce has significantly impacted the hair oil market in Vietnam. Online platforms like Shopee, Lazada, and Tiki provide consumers with easy access to a wide range of hair oils, including international and niche brands. The convenience of online shopping, combined with detailed product information and customer reviews, has enhanced consumer decision-making and broadened market reach. While there is growing interest in hair oils, some consumers may still lack detailed knowledge about the benefits and proper use of different formulations. Brands need to invest in consumer education and effective marketing strategies to communicate the advantages of their products and guide consumers in making informed choices.



Coconut oil holds a prominent position due to its deep-rooted cultural significance and extensive use in traditional hair care practices. Renowned for its moisturizing and nourishing properties, coconut oil is favored for its ability to strengthen hair, reduce breakage, and add shine. It is a staple ingredient in many local and international hair care products available in Vietnam. Argan oil is gaining traction in the market for its luxurious and multi-functional benefits. Known as "liquid gold," argan oil is prized for its high content of essential fatty acids and antioxidants, which help in repairing damaged hair, controlling frizz, and enhancing overall hair health. This premium oil appeals to consumers seeking high-quality, effective solutions and is often featured in higher-end and specialized hair care products. Almond oil is also popular due to its gentle and nourishing properties. Rich in vitamins and minerals, almond oil helps in improving hair texture, reducing split ends, and promoting healthy growth. Its mild nature makes it suitable for a wide range of hair types, from fine to coarse. The others category encompasses a variety of other oils that cater to niche needs and preferences, including jojoba oil, castor oil, and olive oil. These oils offer unique benefits such as scalp stimulation, hydration, and added protection. As consumers become more discerning and interested in diverse formulations, this category reflects the market’s broad spectrum of hair care solutions.



The hair oil market in Vietnam is segmented into products tailored for women and men, each reflecting distinct preferences and needs. For women, hair oils are often marketed with a focus on enhancing beauty and addressing a variety of hair concerns such as dryness, frizz, and damage. Women’s hair oils typically feature a range of nourishing ingredients like argan oil, coconut oil, and essential oils, designed to provide deep conditioning, add shine, and promote healthy hair growth. These products frequently emphasize luxurious, multi-benefit formulations that cater to diverse hair types, from straight to curly, and are often highlighted with packaging that appeals to beauty and self-care routines. On the other hand, men’s hair oils are positioned with a focus on practicality and efficiency, addressing common concerns such as scalp dryness, thinning hair, and dandruff. Men’s formulations often feature simpler, no-fuss ingredients like coconut oil or tea tree oil, which offer effective solutions without the added complexity of more elaborate beauty claims. These products typically emphasize functionality and ease of use, with packaging and marketing that reflect a straightforward, masculine aesthetic.



Supermarkets and hypermarkets are key distribution points, offering a wide range of hair oils from both local and international brands. These retail spaces provide consumers with the convenience of accessing popular and trusted products in a single location, often featuring promotions and bulk-buy options that appeal to families and value-seekers. Convenience stores also play a significant role, especially in urban areas, by offering easily accessible hair oil products for quick, on-the-go purchases. The growth of e-commerce has profoundly impacted the market, with online platforms such as Shopee, Lazada, and Tiki becoming increasingly popular for their extensive selection and competitive pricing. E-commerce offers the advantage of detailed product information, customer reviews, and home delivery, which appeals to tech-savvy consumers seeking convenience and a broader choice. Additionally, specialty beauty stores and pharmacies cater to niche markets by providing specialized hair oils, including premium and medicated options, often accompanied by expert advice and personalized recommendations.

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Considered in this report

• Historic year: 2018

• Base year: 2023

• Estimated year: 2024

• Forecast year: 2029



Aspects covered in this report

• Hair Oil market Outlook with its value and forecast along with its segments

• Various drivers and challenges

• On-going trends and developments

• Top profiled companies

• Strategic recommendation



By Product Type

• Coconut Oil

• Argan Oil

• Almond Oil

• Others



By End-user

• Women

• Men



By Distribution Channel

• Supermarket/Hypermarket

• Specialty Stores

• Online Retail

• Pharmacies/Drugstores

• Convenience Stores



The approach of the report:

This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.



Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations, and organizations related to the Hair Oil industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.

 

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