Vietnam Hair Extension and Wigs Market Overview, 2029

The market for hair extensions and wigs in Vietnam is transforming from a local treasure into an international marvel. It's no more about those inches of length or about adding volume; rather, it's more to do with ushering in a new era of expression with quality craftsmanship. Conventionally, hair has held a lot of cultural significance in the hearts of the Vietnamese people, while their hair industry typically denotes tradition married with values. Many a time, the collection, treatment, and/or manufacture of hair products have been characterized by a tradition passed down through generations. Being part of this cultural heritage gives a unique dimension to the market and contributes much to the authenticity and appeal of Vietnamese hair products. Wigs and hair extensions with hair loss are growing in demand due to various medical conditions like alopecia, cancer treatments, or other health problems. This segment of the consumers is seeking high-quality, natural-look solutions that will give back their self-confidence and boost their general appearance during the hardest times. Hair extension and wig production in Vietnam has been export-oriented, with most of its products shipped to global markets like the United States, Europe, and Africa. The industry in this area therefore relies on being closely connected to global demand. Because of this, most Vietnamese firms have started to pour investment into overseas marketing and distribution as a way of increasing their exposure. The Government of Vietnam is making efforts to provide an enabling regulatory environment for the hair industry, particularly on quality control, standardization, and protection of intellectual property. Further work should be done to enhance competitiveness in the global market economy for Vietnamese hair products and ensure safety and satisfaction for end consumers.

According to the research report "Vietnam Hair Extensions and Wigs Market Overview, 2029," published by Bonafide Research, the Vietnam Hair Extensions and Wigs market is expected to reach a market size of more than USD 67.09 Million by 2029. The Vietnam hair extension and wig market is one of the fastest growths and most attractive markets in respect of the consumer demand for high-quality natural-look hair products. This transactional growth is supported by an increase in disposable income, shifting trends of beauty, and a generally growing culture of grooming and self-expression. Another contributing factor to Vietnam's success is the quality human hair the country is famous for, in demand on the global market. Vietnamese hair boasts natural texture, durability, and versatility to become one of the favorites for extensions and wigs. E-commerce has also greatly expanded access to Vietnamese hair extensions and wigs. Online marketplaces mean that consumers can order products from the comfort of their own homes; thus, the shift to digital has fostered rapid market growth and international trade. The market has novelty products and various ways of customization. Indeed, brands are offering a wide array of styles, colors, and textures to meet varied consumer tastes and preferences. Other advanced techniques include tape-in, clip-in, and keratin bond extensions, more popular, hence increasing choices for consumers and giving them better results. Indeed, there is increased attention to the sustainability and ethics of sourcing in the hair extension and wig market. People are increasingly becoming ecologically and socially aware of the consequences of their purchasing decisions, which makes brands more transparent and ethical in how they source hair to make sure it is responsibly done, and they treat their employees with respect. All this shapes the market and drives demand for eco-friendly and socially responsible products. Social media platforms and influencer marketing are increasing demand, further helping to shape the trends in the hair extension and wig market. In Vietnam, beauty influencers and bloggers have partnered with brands in demonstrating product features through tutorials and reviews as a way of raising consumer awareness and increasing demand for such products.

The Vietnam hair extensions and wigs market is characterized by a variety of product types, including hair extensions, wigs, and toupees. Vietnam is renowned for its high-quality hair extensions, which are primarily made from 100% human hair sourced ethically from local donors. The extensions are known for their durability, natural shine, and ability to blend seamlessly with various hair types. Popular types include weft hair, clip-in, tape-in, and nano-tip extensions, with prices varying based on quality and length. Vietnamese hair extensions have gained popularity globally due to their competitive pricing and superior quality compared to offerings from other countries like India and China. The market is also expanding as consumers increasingly seek versatile options that allow for styling flexibility, such as curling or straightening. Wigs made from Vietnamese hair are another significant segment of the market, offering a natural look and feel. These wigs are crafted from high-quality human hair, ensuring they are soft, shiny, and tangle-free. The demand for wigs has been bolstered by trends in fashion and beauty, as well as the growing acceptance of wigs as a fashion accessory rather than just a necessity for those experiencing hair loss. Brands are offering a wide range of styles, lengths, and colors, catering to diverse consumer preferences and enhancing the appeal of wigs as a fashionable choice. Toupees, primarily targeted at men experiencing hair loss, are also part of the Vietnamese hair market. These products are designed to provide a natural appearance and are made from high-quality human hair. The market for toupees is growing as more men become aware of hair replacement options and seek products that enhance their confidence and appearance. Vietnamese suppliers are increasingly focusing on creating toupees that are comfortable and easy to wear, appealing to a broader audience.

The Vietnam hair extensions and wigs market is primarily divided into two categories based on hair type which includes human hair and synthetic hair, each catering to different consumer preferences and needs. Human hair extensions are highly sought after in Vietnam due to their superior quality and natural appearance. Sourced mainly from local donors, Vietnamese human hair is known for its strength, durability, and ability to blend seamlessly with various hair types. This segment includes products like weft hair, clip-ins, and wigs, which can last from 2 to 5 years with proper care. The market offers a range of options, from raw hair to Remy hair, which retains the cuticle direction for a more natural look. Prices for human hair extensions vary based on length and quality, with premium products commanding higher prices due to their ethical sourcing and processing method. The demand for human hair is driven by consumers seeking high-quality, versatile products that can be styled and treated like natural hair. In contrast, synthetic hair extensions provide a more affordable alternative, appealing to budget-conscious consumers. These products are made from various synthetic fibers designed to mimic the look and feel of natural hair. While synthetic hair extensions are generally less expensive than human hair, they offer limited styling options and a shorter lifespan, typically lasting only a few months. The market for synthetic hair is growing, particularly among younger consumers and those looking for temporary styles or costume accessories. Brands often market synthetic hair for its ease of maintenance and vibrant color options, making it an attractive choice for fashion-forward individuals.

The Vietnam hair extensions and wigs market offers a range of products catering to both temporary and permanent applications, allowing consumers to enhance their appearance and experiment with different styles. Temporary hair extensions are popular among Vietnamese consumers who want to add length, volume, or color to their hair without making a long-term commitment. These extensions are designed for easy application and removal, making them suitable for special occasions, events, or short-term style changes. Clip-in extensions are a common choice for temporary use, as they can be easily attached and detached without damaging the natural hair. These extensions are available in a variety of lengths, textures, and colors, allowing users to create a wide range of looks. Temporary extensions are often favored by those who want to experiment with different hairstyles or add a touch of glamour to their appearance for a specific event. For those seeking a more long-lasting solution, permanent hair extensions are available in the Vietnamese market. These extensions are designed to be worn for an extended period, typically lasting several months with proper care and maintenance. Tape-in and weft extensions are popular choices for permanent applications, as they are bonded to the natural hair using adhesive or sewn into braids. These extensions offer a more seamless and natural appearance, blending well with the user's own hair. Permanent extensions are often favored by those who want to add length, volume, or color to their hair for an extended period, such as for a special event or a change in personal style. However, it is essential to note that permanent extensions require professional application and regular maintenance to ensure their longevity and the health of the natural hair.



The Vietnam hair extensions and wigs market is primarily divided into two distribution channels are offline and online, each offering unique advantages and catering to different consumer preferences. The offline segment remains a significant portion of the hair extensions and wigs market in Vietnam. Specialty stores, salons, and retail outlets provide consumers with the opportunity to physically examine and try on products before making a purchase. This hands-on experience is particularly important for high-end human hair extensions, as customers can assess the quality, texture, and color match. Offline retailers also offer personalized advice and styling services, making them a preferred choice for those seeking a more tailored shopping experience. The strong presence of major retailers and their wide geographical reach allow customers to access a diverse range of products across the country. The offline segment faces challenges in keeping up with the convenience and variety offered by online platforms. The online segment has been rapidly gaining traction in the Vietnam hair extensions and wigs market. E-commerce websites and online marketplaces provide consumers with unparalleled convenience, allowing them to browse and purchase products from the comfort of their homes. These platforms offer a vast selection of styles, colors, and customization options, enabling users to easily find their ideal match. Online channels also foster a personalized experience by encouraging comparison shopping, informed decision-making, and virtual try-ons. The minimal overhead costs, broad market reach, and potential for effective marketing via social media and influencers are significant advantages of the online environment. There were challenges include ensuring product quality without physical inspection, efficient shipping and returns, and addressing security concerns.

The Vietnam hair extensions and wigs market is primarily divided into two distribution channels which includes offline and online. The offline segment remains a significant portion of the hair extensions and wigs market in Vietnam. Specialty stores, salons, and retail outlets provide consumers with the opportunity to physically examine and try on products before making a purchase. This hands-on experience is particularly important for high-end human hair extensions, as customers can assess the quality, texture, and color match. Offline retailers also offer personalized advice and styling services, making them a preferred choice for those seeking a more tailored shopping experience. The strong presence of major retailers and their wide geographical reach allow customers to access a diverse range of products across the country. The offline segment faces challenges in keeping up with the convenience and variety offered by online platforms. The online segment has been rapidly gaining traction in the Vietnam hair extensions and wigs market. E-commerce websites and online marketplaces provide consumers with unparalleled convenience, allowing them to browse and purchase products from the comfort of their homes. These platforms offer a vast selection of styles, colors, and customization options, enabling users to easily find their ideal match. Online channels also foster a personalized experience by encouraging comparison shopping, informed decision-making, and virtual try-ons. The minimal overhead costs, broad market reach, and potential for effective marketing via social media and influencers are significant advantages of the online environment.

The Vietnam hair extensions and wigs market caters to both male and female consumers. Women make up the largest segment of the Vietnamese hair extensions and wigs market, driven by a strong cultural emphasis on beauty and personal grooming. Vietnamese women often seek hair extensions and wigs to add length, volume, and versatility to their hairstyles. The demand for high-quality, natural-looking extensions has been fueled by the influence of global beauty trends and the rise of social media. Brands targeting female consumers offer a wide range of products, including clip-in extensions, tape-in extensions, and wigs, in various lengths, textures, and colors. The market is also seeing an increase in demand for customizable and personalized hair solutions, as women seek to express their unique style and preferences. While the male segment of the hair extensions and wigs market in Vietnam is smaller compared to the female segment, it is gradually gaining traction. Men are increasingly seeking hair solutions to address issues such as hair loss, thinning, or balding. The market is responding by offering specialized products like toupees and hair systems designed specifically for men. These products are made from high-quality Vietnamese human hair and are designed to provide a natural appearance and a comfortable fit. As social stigmas surrounding male hair loss and hair replacement solutions diminish, the demand for male-targeted hair extensions and wigs is expected to grow.

Considered in this report
• Historic year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029

Aspects covered in this report
• Hair Extension & Wigs market Outlook with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type
• Hair Extensions
• Wigs
• Toupee

By Hair Type
• Human Hair
• Synthetic Hair

By Application
• Temporary
• Permanent

By Distribution Channel
• Offline
• Online

By End-users
• Professional Use
• Individual Consumers

By Gender
• Male
• Female

The approach of the report:
This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations, and organizations related to the Hair Extension & Wigs industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.