Vietnam Hair Color Market Overview, 2029

Vietnam’s hair color industry has undergone a remarkable transformation in recent years, driven by a blend of cultural influences, emerging trends, and a growing middle class eager to explore new beauty options. As fashion and beauty standards evolve, hair color has become a key aspect of personal expression and style in Vietnam. Vietnam’s hair color market is expanding rapidly, fueled by increasing consumer interest in self-expression and a rising middle class with greater disposable income. The industry encompasses a wide range of products and services, including permanent, semi-permanent, and temporary hair dyes, as well as professional coloring services offered by salons. The growth of the market is also influenced by global beauty trends, technological advancements in hair coloring products, and a burgeoning culture of personal grooming. The convenience of DIY hair coloring kits has contributed to the growing popularity of at-home hair treatments. These kits offer affordability and ease of use, making them attractive to consumers who prefer to color their hair at home rather than visiting a salon. Brands are responding with a diverse range of products that cater to different hair types and color preferences, often with formulations that minimize damage and enhance color longevity. According to the research report "Vietnam Hair Color Market Overview, 2029," published by Bonafide Research, the Vietnam Hair Color market is expected to reach a market size of more than USD 124.61 Million by 2029. Vietnam’s expanding middle class and urban population represent a significant opportunity for the hair color industry. As more consumers in cities like Ho Chi Minh City and Hanoi seek to express themselves through hair color, there is increased demand for both professional salon services and at-home products. The hair color industry has opportunities for innovation, particularly in developing new formulations and techniques. Advancements in technology can lead to improved color precision, longer-lasting results, and healthier hair. Innovations such as ammonia-free dyes and conditioning color treatments align with the growing consumer preference for products that prioritize hair health. Collaborating with beauty influencers and leveraging social media platforms can enhance brand visibility and influence consumer preferences. Influencers play a crucial role in setting trends and driving demand for new hair color products. Strategic partnerships and targeted marketing campaigns can effectively reach and engage the target audience. There is a growing awareness of the importance of hair health and the potential risks associated with hair coloring. Consumers are increasingly seeking products that are free from harsh chemicals such as ammonia and parabens. This trend is driving the development of more gentle and nourishing hair color formulations, including those enriched with natural oils and conditioning agents.

Permanent hair color remains a staple in the market, offering long-lasting results and the ability to significantly alter hair shades. This category includes a variety of formulations that penetrate the hair shaft, providing enduring color that can cover gray hair and make bold, lasting changes. Permanent hair color is popular among consumers looking for a committed transformation, whether for professional, personal, or fashion reasons. The demand for such products is bolstered by advancements in formulation technology that focus on minimizing damage and enhancing hair health, with options like ammonia-free dyes and conditioning agents becoming increasingly prevalent. On the other hand, temporary hair color caters to those seeking flexibility and short-term changes. This category includes products like hair chalks, sprays, and rinse-out dyes that provide vibrant hues without the commitment of permanent color. Temporary hair color is favored by consumers who enjoy experimenting with new looks for special occasions or who prefer the ease of removal without the need for lengthy processes. This segment is growing, driven by trends in fashion and personal expression, where users can change their hair color as frequently as they like. Women's hair color remains the largest segment, driven by a broad range of products designed for various needs, from covering gray hair to achieving fashion-forward shades. Women’s hair color products often include permanent dyes for long-lasting results, semi-permanent colors for a few weeks of vibrant change, and temporary options for short-term experimentation. Innovations in this segment emphasize both aesthetic appeal and hair health, with formulations increasingly featuring nourishing ingredients and reduced harsh chemicals. Men's hair color is a growing segment that reflects a shift towards greater grooming awareness and self-care among men. Men’s hair color products are typically more focused on subtlety and ease of use, with options designed to blend grays or add natural-looking highlights rather than dramatic changes. This segment includes permanent dyes for consistent results and semi-permanent options for those who prefer less commitment. The rise in popularity of hair coloring among men is influenced by broader grooming trends and an increased emphasis on personal appearance. Unisex hair color products cater to a more inclusive market, offering solutions that are suitable for any gender. This category includes versatile products that appeal to both men and women, such as color shampoos, conditioning treatments, and styling products. Unisex offerings often focus on universal benefits, like enhancing natural color, providing temporary changes, or improving hair health, making them accessible and appealing across different consumer demographics. Salons are pivotal in providing professional hair coloring services, offering a range of high-quality treatments that include everything from classic dyeing techniques to advanced color services such as balayage and ombré. Professional salons cater to clients seeking expert advice, precise application, and customized color solutions that reflect their personal style and address specific hair needs. These establishments often use premium products and advanced technologies to achieve vibrant, long-lasting results, and they play a crucial role in setting trends and influencing consumer preferences through their skilled stylists and exclusive color services. In contrast, individual consumers are increasingly embracing DIY hair coloring solutions, driven by the convenience and affordability of at-home products. The rise of DIY kits, including permanent, semi-permanent, and temporary dyes, reflects a growing desire for self-expression and experimentation without the need for salon visits. This segment benefits from the expanding range of easy-to-use products available in the market, designed to deliver professional-looking results with minimal effort. Individual consumers often turn to online resources and tutorials for guidance, enhancing their confidence in achieving desired outcomes at home. Online retailers have seen a surge in popularity, driven by the convenience of e-commerce and the ability to access a wide range of hair color products from both local and international brands. Online platforms offer detailed product descriptions, customer reviews, and competitive pricing, making it easier for consumers to choose products that suit their needs and preferences.

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Manmayi Raval

Research Consultant

The growth of digital shopping is complemented by social media influences and targeted online marketing, which help drive consumer awareness and demand. Supermarkets and hypermarkets play a crucial role in the hair color market by providing a broad selection of affordable and accessible products. These retail formats offer convenience for shoppers who prefer to purchase hair color products alongside their regular grocery shopping. The availability of popular brands and bulk purchasing options makes supermarkets and hypermarkets a go-to choice for consumers seeking both value and variety. Department stores offer a more upscale shopping experience, featuring premium hair color products and brands that cater to higher-end preferences. These stores often provide a curated selection of high-quality products and personalized customer service, appealing to consumers who are willing to invest in more luxurious or specialized hair color solutions. The department store environment also allows for an immersive shopping experience, where consumers can explore various product ranges and receive expert advice. Pharmacies and cosmetic stores are essential for their focus on health-oriented and specialized hair color products. These outlets typically offer a range of hair color options, including those that emphasize gentle formulations and hair care benefits. Consumers seeking products that are free from harsh chemicals or that cater to specific hair concerns, such as sensitive scalps, often turn to pharmacies and cosmetic stores for their expertise and product offerings. Considered in this report • Historic year: 2018 • Base year: 2023 • Estimated year: 2024 • Forecast year: 2029 Aspects covered in this report • Hair Color market Outlook with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation

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By Product Type • Permanent Hair Color • Temporary Hair Color By End-user • Women’s • Men’s • Unisex By User Type • Salons • Individual By Distribution Channel • Online Retailer • Supermarket/Hypermarket • Department store • Pharmacies/Cosmetic stores The approach of the report: This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations, and organizations related to the Hair Color industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.