Vietnam Nail Care and Products Market Overview, 2029

Vietnam's nail care and products industry is experiencing a dynamic transformation, fuelled by rising beauty consciousness, increasing disposable incomes, and a growing emphasis on personal grooming. As the market expands, both traditional and innovative nail care solutions are gaining traction among Vietnamese consumers, reflecting broader global beauty trends and local preferences. The nail care and products market in Vietnam encompasses a diverse range of offerings, including nail polishes, nail treatments, cuticle care, and nail art products. The industry serves a wide demographic, from everyday consumers seeking basic nail maintenance to beauty enthusiasts who embrace elaborate nail art and treatments. The increasing popularity of nail care services, along with the rise of professional and at-home nail treatments, contributes to the market's robust growth. Consumers are becoming more aware of the importance of nail health and are seeking products that promote strong, healthy nails. Nail treatments that address issues such as brittleness, discoloration, and fungal infections are gaining popularity. Products containing nourishing ingredients like vitamins, keratin, and essential oils are in high demand. The trend towards sustainability and eco-consciousness is influencing the nail care industry, with a growing demand for eco-friendly and cruelty-free products. Brands that offer non-toxic, biodegradable, and environmentally friendly nail care solutions are appealing to consumers who prioritize ethical and sustainable beauty practices. According to the research report "Vietnam Nail Care and Products Market Overview, 2029," published by Bonafide Research, the Vietnam Nail Care and Products market is expected to reach a market size of more than USD 240.57 Million by 2029. As Vietnamese consumers become more aware of beauty and personal grooming, the demand for high-quality nail care products is growing. This heightened beauty consciousness is driven by social media influence, beauty blogs, and the increasing availability of nail care products. Consumers are increasingly seeking products that offer long-lasting results, vibrant colors, and innovative formulations. With the rise in disposable incomes, more Vietnamese consumers are willing to spend on premium and specialized nail care products. This financial flexibility allows for the purchase of higher-end products such as luxury nail polishes, professional nail treatments, and advanced nail tools. The willingness to invest in quality products is driving market growth and expansion. The proliferation of nail salons and beauty parlors across Vietnam has increased the demand for professional nail care products. Salons are adopting advanced techniques and high-quality products to offer a wide range of services, from basic manicures and pedicures to intricate nail art designs. This trend is contributing to the growth of both salon-exclusive and retail nail care products. Nail art has become a significant trend in Vietnam, with consumers seeking creative and personalized ways to express themselves. The demand for nail art products, such as stickers, decals, glitter, and gel polishes, is on the rise. Innovations in nail art, including 3D designs and custom patterns, are fuelling interest and driving growth in the market.

Nail care products form the foundation of this market, addressing essential needs such as hydration, cuticle care, and overall nail health. These products often include nourishing oils, strengthening serums, and moisturizing creams designed to maintain and improve the condition of nails. Nail polish remains a key segment, providing consumers with a wide range of colors, finishes, and formulations. From classic shades to trendy hues and effects like matte or glossy, nail polish continues to be a popular choice for both everyday wear and special occasions. The nail art products segment has seen significant growth, driven by the desire for personalized and creative nail designs. This category includes a variety of tools and accessories, such as decals, stickers, glitter, and stamping kits, that allow individuals to express their unique style and experiment with intricate designs. Nail extensions and enhancements are another important segment, offering solutions like acrylics, gels, and dip powders to lengthen and strengthen nails. These products are popular for achieving desired nail shapes and lengths, often used in professional settings or for special events. Nail health products focus on improving the natural health of nails, addressing issues such as brittleness, discoloration, and fungal infections. These products typically contain ingredients like vitamins, keratin, and essential oils that promote stronger, healthier nails. The nail care and products market in Vietnam is dynamically shaped by both online and offline sales channels, each contributing to the industry's growth and accessibility in distinct ways. The online channel has surged in prominence, driven by the widespread adoption of e-commerce and digital shopping platforms. Websites like Lazada, Shopee, and Tiki offer a comprehensive selection of nail care products, including polishes, nail art supplies, extensions, and health treatments. The convenience of browsing a wide variety of products from home, coupled with the ability to compare prices and read user reviews, has made online shopping a preferred option for many Vietnamese consumers. Additionally, online platforms often provide attractive deals and promotions, further incentivizing purchases. In contrast, the offline channel continues to hold significant relevance, particularly through specialty beauty stores, supermarkets, and dedicated nail care salons. Physical stores offer the advantage of immediate product access, allowing customers to see and test products firsthand before purchasing. Specialty stores provide expert advice and personalized service, which can be crucial for higher-end or professional nail care products. Moreover, nail salons and beauty parlors frequently stock products for sale, catering to clients who prefer to buy items recommended by their service providers. The nail care and products market in Vietnam is segmented into premium, medium, and budget categories, each catering to different consumer segments and preferences. The premium segment represents high-end products that are often associated with luxury and advanced formulations. These include professional-grade nail polishes, high-quality nail art accessories, and specialized treatments designed for optimal nail health and aesthetics. Premium products frequently feature innovative ingredients, longer-lasting formulas, and sophisticated packaging, appealing to consumers who prioritize quality and are willing to invest in superior nail care experiences. The medium segment caters to the broader market, offering a balance between quality and affordability. This category includes a wide range of nail care products such as mid-range nail polishes, versatile nail art tools, and effective yet reasonably priced nail treatments. These products provide good quality and performance while remaining accessible to a larger audience, making them popular among everyday consumers who seek reliable nail care solutions without the premium price tag. The budget segment comprises more affordable options that focus on essential nail care needs. These products are often available at mass retail outlets and are designed to offer basic functionality and value. Budget-friendly nail polishes, basic nail tools, and general nail health treatments fall into this category, catering to price-conscious consumers who prioritize cost-effectiveness.

Make this report your own

Have queries/questions regarding a report?

Take advantage of intelligence tailored to your business objective

Ask an Expert

Manmayi Raval

Research Consultant

Considered in this report • Historic year: 2018 • Base year: 2023 • Estimated year: 2024 • Forecast year: 2029 Aspects covered in this report • Nail Care & Products market Outlook with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Product Type • Nail Care Product • Nail Polished • Nail Art Products • Nail Extensions & Enhancements • Nail Health Products

Don’t pay for what you don’t need. Save 30%

Customise your report by selecting specific countries or regions

Specify Scope Now

By Nail Care Products o Nail Polish Remover o Nail Strengthens o Cuticle Care o Nail Files & Buffers o Nail Clippers & Scissors o Others (Nail Sanitizers and Nail Repair Kits) By Distribution channel • Online • Offline By User • Men • Women By Pricing • Premium • Medium • Economy The approach of the report: This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations, and organizations related to the Nail Care & Products industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.