Vietnam Shampoo Market Overview, 2029

Vietnam's shampoo industry has experienced dynamic growth over the past decade, driven by a combination of rising consumer demand, increased disposable income, and evolving beauty standards. As one of Southeast Asia's emerging markets, Vietnam presents significant opportunities for both local and international brands. Vietnamese consumers are becoming more discerning, favoring products that cater to specific hair types and concerns. There's a growing demand for shampoos that address issues such as dandruff, hair loss, and oily scalp. Additionally, natural and organic shampoos are gaining traction, reflecting a broader global trend towards clean beauty products. Continued innovation in product formulations and packaging will drive market growth. Brands that invest in research and development to create unique, effective, and appealing products will likely lead the market. As Vietnam's economy continues to grow, disposable income levels are expected to rise, leading to increased spending on personal care products. This economic growth will provide a strong foundation for the expansion of the shampoo market. The growing emphasis on health and wellness is likely to drive demand for shampoos with added health benefits, such as scalp treatments and natural ingredients. Brands that align with these trends will be well-positioned for success. According to the research report "Vietnam Shampoo Market Overview, 2029," published by Bonafide Research, the Vietnam Shampoo market is expected to reach a market size of more than USD 332.65 Million by 2029. Local Vietnamese brands are making significant inroads in the market, leveraging cultural insights and local ingredients. Brands like Thuan Phat and Saigon Cosmetic have gained popularity by offering products that resonate with local consumers' preferences and needs. These brands often incorporate traditional herbs and natural ingredients, which appeal to a market increasingly concerned with the authenticity and efficacy of beauty products. There is a notable shift towards premium and luxury shampoos in Vietnam. Consumers are willing to invest in high-quality products that promise better results and unique benefits. This trend is reflected in the growing popularity of international brands and upscale local products that emphasize high-performance ingredients and sophisticated packaging. The rise of e-commerce has transformed the shampoo industry in Vietnam. Online shopping platforms like Shopee, Lazada, and Tiki have become crucial distribution channels, allowing consumers to access a wider range of products from both local and international brands. The convenience of online shopping, coupled with attractive promotions and reviews, drives the growth of this segment. As global awareness of environmental issues increases, Vietnamese consumers are becoming more conscious of the sustainability practices of the brands they support. Eco-friendly packaging, cruelty-free testing, and sustainable sourcing of ingredients are becoming important factors in purchasing decisions. Brands that align with these values are likely to capture a growing segment of the market.

The shampoo industry in Vietnam is diverse and increasingly specialized, reflecting the varied needs and preferences of consumers. 2-in-1 shampoos, which combine cleansing and conditioning in a single product, are popular for their convenience and efficiency, catering to busy individuals who seek a streamlined grooming routine. Anti-dandruff shampoos are another significant segment, driven by the widespread concern about scalp health and dandruff issues among Vietnamese consumers, who are increasingly looking for effective solutions to manage these common problems. Kids' shampoos also hold a notable share of the market, with formulations designed to be gentle and tear-free, appealing to parents who prioritize the safety and comfort of their children's hair care products. Medicated shampoos are tailored to address more specific scalp conditions such as psoriasis or severe dryness, catering to individuals with specialized needs and often recommended by dermatologists. Beyond these categories, there is a growing interest in other types of shampoos, including those that highlight natural or organic ingredients, cater to specific hair types such as curly or color-treated hair, and offer additional benefits like UV protection or volumizing effects. This wide array of products illustrates the industry's adaptability and responsiveness to the evolving preferences of Vietnamese consumers, as well as the growing sophistication of the market. Based on distribution channel, convenience stores play a significant role in the market by offering easy access to a range of popular shampoo brands, particularly in urban areas where convenience and quick purchases are prioritized. Supermarkets and hypermarkets are major players in the shampoo distribution landscape, providing a comprehensive selection of products that include both local and international brands, and often feature larger pack sizes or value-for-money options that appeal to families and bulk buyers. The online retail sector has seen remarkable growth, driven by the increasing internet penetration and the convenience of shopping from home; platforms like Shopee, Lazada, and Tiki offer a wide variety of shampoos, often accompanied by detailed product reviews and competitive pricing, which attract tech-savvy consumers looking for both familiar and niche products. Others in the retail mix include specialty beauty stores and drugstores, which offer expert advice and cater to consumers seeking specific, often premium or medicated, shampoo solutions. In Vietnam, the shampoo market is marked by several intriguing trends and facts that reflect both cultural preferences and evolving consumer behaviours. For instance, the local love for traditional remedies has given rise to a strong demand for shampoos infused with natural ingredients like ginger, ginseng, and lotus, which are believed to enhance hair health and embody traditional Vietnamese wellness practices. Additionally, the rapid urbanization and rise of the middle class have significantly increased the consumption of premium and international shampoo brands, as consumers are willing to invest in higher-quality products that promise better performance and novel benefits. The market is also experiencing a shift towards eco-friendly and sustainable products, with brands increasingly adopting recyclable packaging and natural ingredients to appeal to environmentally conscious consumers. Furthermore, the popularity of social media and beauty influencers in Vietnam has driven trends in hair care, with many consumers seeking out shampoos endorsed by celebrities or featured in online beauty tutorials. Interestingly, the Vietnamese preference for multi-functional products has led to the success of 2-in-1 shampoos and conditioners, which offer convenience and efficiency in one bottle. The rapid expansion of e-commerce has transformed how Vietnamese consumers purchase shampoo, with online platforms offering a broad range of options, detailed product information, and competitive prices, making it easier for consumers to explore and experiment with new products. Considered in this report • Historic year: 2018 • Base year: 2023 • Estimated year: 2024 • Forecast year: 2029 Aspects covered in this report • Shampoo market Outlook with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Product • 2-in-1 Shampoo • Anti-Dandruff Shampoo • Kids Shampoo • Medicated Shampoo • Others

By Distribution Channel • Convenience Stores • Supermarkets and Hypermarkets • Online Retail • Others The approach of the report: This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations, and organizations related to the Shampoo industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.