Vietnam Beauty Supplements Market Overview, 2029

Vietnam's beauty supplements industry is burgeoning, driven by a growing consumer focus on holistic wellness and a rising interest in enhancing beauty from within. This sector, encompassing a range of products designed to support skin health, hair vitality, and overall beauty, reflects a significant shift in consumer attitudes towards skincare and personal care. As the market evolves, both domestic and international brands are capitalizing on this trend, offering a diverse array of supplements aimed at meeting the increasing demand for effective and natural beauty solutions. The beauty supplements market in Vietnam is experiencing rapid growth, fueled by a combination of rising disposable incomes, greater awareness of health and wellness, and an increasing emphasis on preventive care. These supplements, often available in the form of tablets, capsules, powders, and gummies, are designed to complement traditional beauty routines by providing essential nutrients that support skin, hair, and nail health. Key ingredients in these products typically include vitamins, minerals, antioxidants, collagen, and herbal extracts, which are believed to offer various beauty benefits, from improving skin elasticity to promoting hair growth. Vietnamese consumers are increasingly aware of the benefits of beauty supplements, driven by greater access to information through social media, health blogs, and influencer endorsements. This growing awareness is leading to more informed purchasing decisions and a greater willingness to invest in supplements that promise to enhance beauty from within. There is a significant trend towards natural and organic beauty supplements, as consumers seek products that are free from artificial additives and chemicals. Ingredients such as collagen, hyaluronic acid, and herbal extracts are highly sought after for their perceived safety and effectiveness. According to the research report "Vietnam Beauty Supplements Market Overview, 2029," published by Bonafide Research, the Vietnam Beauty Supplements market is anticipated to grow at more than 9.22% CAGR from 2024 to 2029. Vietnamese consumers are becoming more health-conscious and are increasingly viewing beauty as an extension of overall well-being. This shift towards a holistic approach to health and beauty is leading more people to seek supplements that support skin, hair, and nail health, reflecting a broader trend of integrating wellness into daily routines. Social media platforms like Facebook, Instagram, and TikTok play a significant role in promoting beauty supplements. Influencers, celebrities, and beauty bloggers often share their experiences with supplements, driving consumer interest and encouraging purchases. The widespread use of social media amplifies product visibility and facilitates consumer engagement. The influx of international beauty supplement brands into the Vietnamese market has broadened consumer choices and increased market competition. These global brands bring advanced formulations and high-quality ingredients, which appeal to consumers seeking premium and effective products. There is a growing focus on preventive health and wellness, with consumers looking for ways to maintain their health and beauty proactively rather than reacting to issues as they arise. Beauty supplements that offer preventive benefits, such as improving skin health and enhancing overall vitality, are gaining popularity. The trend towards personalized nutrition and supplements is gaining traction, with consumers seeking products tailored to their specific health and beauty needs. Brands offering customized beauty supplements based on individual health profiles or lifestyle factors are attracting attention and driving market growth.

The beauty supplements market in Vietnam is characterized by diverse product forms, with tablets and capsules and powders representing two significant segments, each catering to distinct consumer preferences and needs. Tablets and capsules are among the most popular forms of beauty supplements due to their convenience, precise dosage, and ease of integration into daily routines. These forms are favored for their ability to deliver a concentrated dose of active ingredients such as collagen, vitamins, and minerals, which are essential for skin health, hair vitality, and overall beauty. Tablets and capsules often appeal to consumers seeking a straightforward and efficient way to support their beauty regimen, without the need for additional preparation or mixing. On the other hand, powders are gaining traction as a flexible and versatile option for beauty supplementation. They offer the advantage of customization, as consumers can mix them into beverages like water, smoothies, or juices, making it easier to incorporate supplements into their diets. Powders are particularly popular for their ability to blend seamlessly into various drinks, allowing for greater absorption and effectiveness of ingredients such as collagen, hyaluronic acid, and antioxidants. Additionally, powders often provide a higher level of ingredient concentration and faster absorption compared to tablets and capsules. The growing interest in powders reflects a trend towards more innovative and customizable beauty solutions that align with modern lifestyle preferences. The beauty supplements market in Vietnam is diversifying rapidly to address a wide array of skincare concerns, with specific products targeting issues such as skin aging, skin hydration, acne and blemishes, skin brightening, and other unique skin needs. Skin aging supplements are in high demand as consumers seek to combat signs of aging such as wrinkles, fine lines, and loss of elasticity. These products often contain ingredients like collagen, hyaluronic acid, and antioxidants, which are believed to support skin regeneration and improve elasticity. In parallel, skin hydration supplements are increasingly popular for their ability to maintain optimal moisture levels and combat dryness. Ingredients like hyaluronic acid and ceramides are commonly featured in these products, helping to enhance skin hydration and restore a youthful, plump appearance. Addressing acne and blemishes is another key focus, with supplements designed to reduce inflammation, control oil production, and support skin healing. These products frequently contain vitamins, minerals, and herbal extracts such as zinc, vitamin A, and green tea, which are known for their acne-fighting properties. Skin brightening supplements also see significant interest, with consumers looking for ways to achieve a more radiant and even complexion. Ingredients like vitamin C, niacinamide, and glutathione are popular in this category for their ability to reduce pigmentation, brighten skin tone, and enhance overall luminosity. Beyond these specific concerns, the market also includes other supplements that address additional skin issues or offer general support for skin health. This category encompasses a broad range of products, including those targeting skin texture, firmness, and overall vitality. The growing diversity in beauty supplements reflects an increasing consumer desire for tailored solutions that cater to individual skin needs and preferences. Considered in this report • Historic year: 2018 • Base year: 2023 • Estimated year: 2024 • Forecast year: 2029

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Manmayi Raval

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Aspects covered in this report • Beauty Supplements market Outlook with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Product Type • Tablets & Capsules • Powder • Powder By Type • Collagen supplement • Vitamins & Minerals • Omega 3 fatty Acids • Antioxidants • Probiotics • Others

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By Application • Skin Aging • Skin Hydration • Acne & Blemishes • Skin Brightening • Others The approach of the report: This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations, and organizations related to the Beauty Supplements industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.