The Global Hand Gel market is expected to grow at over 7.70% CAGR from 2024 to 2029, with increasing popularity driven by heightened awareness of hygiene and infection control in v

Market Analysis

In the ever-evolving world of personal grooming, the global hair gel market flies the flag for creativity and precision in equal measure. The strengths of the gel variations are light, medium, strong, and extra strong. Added features in hair gel products include shine enhancement, heat protection, or specific hair care benefits. Hair gel is becoming highly popular with all age groups and both sexes. However, the demand for hair gels is more in the younger generation, who want more styling with their hair. Technological changes are providing a helping hand to this growing market of hair gels because these technological changes enhance the functionality and usability of the product. Advances in formulation science have led to the development of a whole range of new polymers and gel technologies offering superior hold, flexibility, and performance. Even further, smart packaging solutions in the form of QR codes or interactive labels are enabling consumers with enhanced information on the product ingredients, usage instructions, and sustainability credentials. The innovations taking place add not only in terms of redefining the products' functionalities, but also provide possibilities for consumer engagement and satisfaction. E-commerce indeed changed the scenario for the hair gel market, where consumers gain easy access to a wide variety of products just by clicking a few buttons. A global reach is possible because of direct-to-consumer (DTC) models and online platforms, from which consumer data can be accessed to be able to personalize marketing efforts. Global Market Analysis Key Credibility and Product Appeal in the Hair Gel Market. There are some of the key certifications in the global hair gel market that can increase product appeal in a great way. First, the certifications for organic and natural ingredients are COSMOS and Ecocert, and USDA Organic certification is for compliance with the standards for organic farming. Cruelty-Free: Leaping Bunny, Ingredient: Vegan, Dermatologically Tested and Skin Compatibility labels do not cause skin compatibility problems, Fair Trade and Halal guarantee ethical labor practices, ISO certificates, e.g., ISO 9001, ISO 22716, for quality and manufacturing standards, and Natural Products Association (NPA) for natural ingredients. According to the research report "Global Hand Gel Market Overview, 2029," published by Bonafide Research, the Global Hand gel market is anticipated to grow at more than 7.70% CAGR from 2024 to 2029. Regions where hair gel has gained popularity are regions with heightened concerns about healthy hair and presentable looks. There are rising demands for products with extra treatments of hair repair since customers tend to dye their hair with artificial colors and dyes, which might be harmful. Sometimes, consumers also become sensitive to some ingredients and hence require fragrance-free and clean-label products. Companies reacted to this trend with launching plant-based and premium botanical ingredients into clean label products since the demand of clean label ingredients is high in the market recently. For example, Prose, a salon-quality,?custom hair care brand headquartered in Brooklyn, New York, introduces its new creation: Custom Styling Gel in August, 2022; the gel has been specially designed to cater to curls and coils. Fueled with over 97% natural ingredients, some of its three-star components are Aloe Vera, Lady's Finger, and Sea Moss. The gel is extra strong and alcohol- and paraben-free, which means you can count on superb hold without stripping your strands. The supply chain for hair gel products involves a predetermined number of stages that start from sourcing raw materials to production followed by distribution to various retail shop shelves. However, critical materials like polymers, gelling agents, and active compounds are sourced from specialized suppliers. Disruption in this type of supply chain would have a profound impact on the production schedule and the availability of products. In addition, the international supply chain problems, for example shipping interruptions and material shortages, all influence the market responsiveness to consumers. For example, major multinational companies determine the market—Procter & Gamble, Unilever, L'Oréal, and Henkel, respectively, in terms of product innovation capabilities, large distribution networks, and marketing power.

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Market Dynamic

Market Drivers • Evolving fashion trends and personal grooming standards: The global hair gel market is significantly driven by changing fashion trends and increasing emphasis on personal grooming. As social media platforms and celebrity culture continue to influence personal style, consumers are more inclined to experiment with different hairstyles and looks. Hair gel provides a versatile solution for achieving a wide range of styles, from sleek and polished to textured and edgy. This trend is particularly prominent among younger demographics who are more likely to follow rapidly changing fashion trends. Additionally, the growing importance of personal appearance in professional settings has led to increased usage of styling products like hair gel across various age groups and genders, further driving market growth. • Product innovation and expanding consumer base: Another major driver for the hair gel market is continuous product innovation and the expansion of the consumer base. Manufacturers are constantly developing new formulations that cater to diverse hair types and textures, including products for curly, coarse, or fine hair. This innovation extends to addressing specific consumer concerns such as hair health, scalp care, and environmental protection. For instance, the introduction of organic and natural ingredient-based hair gels appeals to health-conscious consumers. Furthermore, the market has seen growth in gender-neutral marketing strategies, expanding the appeal of hair gel products beyond traditional male-oriented consumers. This broadening of the target market, coupled with the introduction of specialized products, is significantly contributing to the overall growth of the global hair gel market. Market Challenges • Competition from alternative styling products: One of the primary challenges facing the hair gel market is intense competition from alternative styling products. Hair wax, pomade, mousse, and hair sprays offer similar styling capabilities, often with perceived advantages such as lighter hold or easier washout. The rise of dry styling products and leave-in treatments also presents a challenge, as these products cater to consumers looking for more natural-looking styles or those concerned about the potential drying effects of traditional hair gels. This competition necessitates continuous innovation and marketing efforts from hair gel manufacturers to maintain their market share and relevance in the broader hair styling product landscape. • Concerns over product ingredients and environmental impact: Another significant challenge for the hair gel market is addressing growing consumer concerns about product ingredients and environmental impact. Many traditional hair gels contain synthetic ingredients, alcohols, and plastics that may be perceived as harmful to hair health or the environment. There's increasing scrutiny on ingredients like parabens, sulfates, and silicones, with consumers demanding more transparent labeling and "clean" formulations. Additionally, the packaging of hair gel products, often in plastic containers, raises environmental concerns. Manufacturers face the challenge of reformulating products with natural and sustainable ingredients while maintaining product efficacy and shelf life. They also need to innovate in packaging to reduce plastic waste, all while managing production costs to remain competitive in the market. Market Trends • Rise of multifunctional and eco-friendly formulations: A prominent trend in the global hair gel market is the development of multifunctional and eco-friendly formulations. Consumers are increasingly seeking products that offer more than just styling benefits, leading to the rise of hair gels infused with nourishing ingredients, UV protection, color preservation properties, and even anti-aging benefits. This trend aligns with the broader movement towards clean beauty, with a focus on natural, organic, and sustainably sourced ingredients. Manufacturers are also exploring biodegradable formulations and eco-friendly packaging options to appeal to environmentally conscious consumers. Water-based gels and products free from harsh chemicals are gaining popularity, reflecting a shift towards gentler, more hair-friendly styling options. • Customization and niche market targeting: Another significant trend in the hair gel market is the move towards customization and targeting niche markets. Recognizing the diversity in hair types, textures, and styling preferences, manufacturers are developing specialized products for specific consumer segments. This includes gels formulated for curly hair, products designed for men with thinning hair, and options catering to various ethnic hair types. Some brands are even offering personalized hair gel formulations based on individual consumer needs. Additionally, there's a growing trend of premium and professional-grade hair gels entering the consumer market, appealing to those seeking salon-quality results at home. This trend towards customization and specialization allows brands to differentiate themselves in a crowded market and cater to underserved consumer segments.

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Manmayi Raval

Manmayi Raval

Research Consultant


Segmentation

By Gender Men
Women
By Distribution Channel Supermarkets/Hypermarkets
Convenience Stores
Specialist Retailers
Online
GeographyNorth AmericaUnited States
Canada
Mexico
EuropeGermany
United Kingdom
France
Italy
Spain
Russia
Asia-PacificChina
Japan
India
Australia
South Korea
South AmericaBrazil
Argentina
Colombia
MEAUnited Arab Emirates
Saudi Arabia
South Africa

The global hair gel market can be segmented into water-based, cream, and other forms. Water-based hair gels are a popular choice among consumers due to their lightweight texture and ease of application. These gels are formulated with water as the primary solvent, along with fixative polymers that provide hold and styling benefits. Water-based gels are known for their ability to provide a strong hold without leaving a sticky or greasy residue. They are also generally easier to wash out compared to other types of hair gels. The demand for water-based hair gels is driven by their versatility and suitability for various hair types and styles. They are particularly favored by consumers looking for a natural, non-greasy look and those who prioritize easy removal of the product. The trend towards natural and organic ingredients is also influencing this segment, with many brands offering water-based gels that are free from harsh chemicals. Cream hair gels, also known as hair creams or styling creams, offer a unique blend of styling and conditioning benefits. These products are formulated with a creamy base that often includes moisturizing ingredients like shea butter, coconut oil, and glycerin. Cream hair gels provide a lighter hold compared to traditional gels, making them ideal for creating softer, more natural-looking styles. The market for cream hair gels is driven by consumers seeking products that not only style their hair but also nourish and condition it. These gels are particularly popular among those with dry or curly hair, as they help to define curls and reduce frizz while providing essential moisture. The focus on multi-functional products that offer both styling and care benefits is a key trend in this segment. The others category encompasses a wide range of hair gel forms, including alcohol-based gels, wax-based gels, and innovative formulations like mousses and sprays. Alcohol-based gels provide a strong hold but can be drying to the hair and scalp. Wax-based gels offer a firmer hold and are often used for creating structured styles. Mousses and sprays provide light to medium hold and are popular for their ease of application and ability to add volume. The global hair gel market is significantly influenced by gender, with distinct product offerings and marketing strategies tailored for men and women. The men's segment of the hair gel market has been expanding rapidly, driven by changing grooming trends and a growing emphasis on personal appearance among men. Men's hair gels typically focus on providing strong hold and styling options suitable for shorter hairstyles, which are often preferred in professional and casual settings. Brands like Dove and American Crew have developed specific formulations that cater to men’s hair types, emphasizing features like long-lasting hold and non-greasy finishes. The rise of social media and the influence of male grooming influencers have also contributed to increased awareness and usage of hair gels among men. This segment is projected to continue growing as more men incorporate hair styling products into their daily routines, seeking products that enhance their hairstyles while maintaining a polished look. Conversely, the women’s hair gel market is characterized by a broader variety of products designed to cater to different hair types and styling preferences. Women’s hair gels often emphasize shine, flexibility, and texture, appealing to a demographic that values both functionality and aesthetics. Products like curl-enhancing gels and volumizing gels are popular, as they help women achieve diverse hairstyles, from sleek and polished to bouncy and voluminous. Brands such as TRESemmé and L'Oréal offer formulations that incorporate natural ingredients, responding to the rising demand for clean and organic beauty products. The women’s segment is also influenced by trends in social media, where tutorials and styling tips encourage experimentation with various hair styles and products. The global hair gel market is characterized by diverse distribution channels, including supermarkets/hypermarkets, convenience stores, specialist retailers, and online platforms. Supermarkets and hypermarkets are the leading sales channels for hair gels, primarily due to their extensive product offerings and convenient locations. These retail giants provide consumers with the opportunity to browse a wide range of brands and formulations, often at competitive prices. The presence of promotional discounts and bundled offers further enhances their appeal, making them a preferred shopping destination for consumers seeking value and variety. The layout of these stores allows for effective product placement, drawing attention to new and popular hair gel products. Convenience stores also play a significant role in the hair gel market, catering to consumers looking for quick and easy access to personal care products. These stores are strategically located in residential areas, making them ideal for last-minute purchases. The convenience factor is crucial, especially for consumers with busy lifestyles who may not have the time to visit larger retail outlets. The availability of travel-sized hair gels in convenience stores also appeals to consumers seeking portability. Specialist retailers, such as beauty supply stores and salons, focus on providing professional-grade hair gels and personalized recommendations. These retailers often carry niche brands and products that cater to specific hair types and styling needs, appealing to consumers who prioritize quality and effectiveness over price. Online channels have seen significant growth, particularly fueled by the increasing trend of e-commerce. Consumers appreciate the convenience of shopping from home, where they can easily compare products, read reviews, and access a broader selection than typically available in physical stores. Major online retailers and brand-specific websites have capitalized on this trend, offering exclusive online promotions and subscriptions that enhance customer loyalty.

Market Regional Insights

North America leads the global hair gel market primarily due to its high per capita income and a strong consumer preference for premium-quality hair styling products. The dominance of North America in the hair gel market can be attributed to several interrelated factors. Firstly, the region's high per capita income allows consumers to spend more on personal grooming and hair care products, leading to a robust demand for premium and innovative hair gels. This economic advantage fosters a market environment where quality and brand reputation significantly influence purchasing decisions. Additionally, there is a growing consciousness around personal grooming and style, particularly among younger demographics who actively seek versatile styling options. The influence of social media and celebrity endorsements further drives this trend, as consumers are increasingly inspired by the latest grooming styles showcased online. Moreover, the region benefits from advanced distribution channels, including a well-established network of supermarkets, drugstores, and e-commerce platforms, which enhance product accessibility. The ongoing trend toward natural and organic formulations also plays a critical role, as consumers become more health-conscious and environmentally aware. As a result, manufacturers are innovating to meet these demands, introducing hair gels with added benefits such as shine enhancement and heat protection, which cater to diverse consumer needs. Collectively, these factors create a fertile ground for the hair gel market to thrive in North America, positioning it as a leader on the global stage

Key Development

• In October 2021, Mandom Corporation introduced an innovative oil gel product that contains a high concentration of multiple oils in the water phase. The product provides a non-sticky and smooth feeling and is expected to appeal to consumers looking for a more effective and comfortable solution to their skincare needs. • In September 2021, L'Oréal Group developed a new hair styling formulation based on sugar compounds and plant fiber, providing a natural and lightweight alternative to polymer and silicone hair products. This new blend can be applied in a variety of leave-in hair styling formats, such as gels, creams, and sprays, among others, offering consumers a broader range of options to meet their individual hair care needs.

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Global Hair Gel Market Outlook, 2029

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