The Sun Care Product market is anticipated to exceed USD 17.82 Billion by 2029, with technological advancements enhancing product efficacy and consumer protection.
The global sun care market is experiencing significant growth driven by increasing awareness of skin protection against harmful UV rays and the risks of skin cancer. Sun care products, also known as ultraviolet filters or photo protectants, are essential cosmetic formulations applied to the skin to shield it from the detrimental effects of UV light, including skin aging, tanning, and melanomas. While the COVID-19 pandemic initially led to a decline in sun care product sales due to widespread adoption of work-from-home models, the market is rebounding as consumers return to outdoor activities. The industry faces challenges, including environmental concerns about the impact of certain sunscreen ingredients on marine ecosystems, particularly coral reefs. This has led to bans on ingredients like oxybenzone and octinoxate in some regions, prompting manufacturers to reformulate their products. Consumer preferences are shifting towards mineral or physical sunscreens using ingredients like zinc oxide or titanium dioxide, driven by safety concerns about chemical formulations. The demand for higher SPF products and mineral-only sunscreens is fueling market growth. For instance, a 2023 study by the Skin Cancer Organization in the UK reported 5,420 men and 2,570 women died from melanomas caused by sun radiation, underscoring the importance of effective sun protection. In 2022, L’Oréal introduced UVMune 400, its newest sun filtering technology. The ingredient shields the skin against ultra-long UVA rays. The novel solution was marketed towards preventing sun-induced deep skin damages. According to the research report "Global Sun care product Market Outlook, 2029," published by Bonafide Research, the sun care product market is expected to reach a market size of more than USD 17.82 Billion by 2029. Technological advancements have led to the development of broad-spectrum sunscreens protecting against both UVA and UVB rays, crucial for preventing sunburn, skin cancer, and photo aging. Innovative delivery systems like aerosol sprays, stick applicators, and misting devices are enhancing product convenience and effectiveness. The market is also seeing a rise in demand for cruelty-free and vegan sun care products, reflecting growing consumer consciousness about animal welfare. Emerging startups focusing on natural and organic formulations are gaining traction alongside established brands. Marketing strategies are evolving, with companies leveraging digital and social media platforms, influencer collaborations, and direct-to-consumer sales models. E-commerce continues to expand, offering personalized experiences and convenience to consumers. Multi-functional skin care products combining sun protection with skin whitening and moisturizing effects are increasingly popular, especially among women. The trend towards products offering SPF+ benefits is expected to further drive market growth in the sun care sector. For instance, in June 2024, GANGNAM glow, a Korean beauty brand, has experienced a significant sales surge following the launch of its new sunscreen, Day Shield Perfect Sunscreen SPF 50, in April 2024. The product boosted the brand's North American Amazon sales by 236% within a month.
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Download SampleMarket Drivers • Technological Advancements in Sun Care Formulations:Innovations in sunscreen technology, such as the development of transparent, non-nano mineral sunscreens and the use of encapsulated UV filters, are driving market growth. These advancements enhance product effectiveness while addressing concerns about white cast, skin irritation, and environmental impact, making sun care products more appealing to a broader range of consumers. • Growth of Sun Care Products for Specific Demographics:There is an increasing demand for sun care products tailored to specific demographics, such as infants, athletes, and people with sensitive skin. Brands are creating specialized formulations that cater to the unique needs of these groups, such as water-resistant sunscreens for swimmers, fragrance-free products for sensitive skin, and high-SPF formulations for children, driving market segmentation and growth. Market Challenges • Balancing Efficacy with Consumer Preferences: One of the unique challenges in the sun care market is balancing product efficacy with consumer preferences for lightweight, non-greasy textures. While high SPF products are essential for effective sun protection, they often have thicker formulations that be less appealing to consumers. Brands must innovate to create products that offer strong protection without compromising on the sensory experience. • Adapting to the Impact of Climate Change on Sun Exposure:As climate change leads to more extreme weather conditions, including increased UV radiation levels in some regions, the sun care market faces the challenge of adapting to changing consumer needs. This includes developing products that are effective in more intense sunlight conditions and educating consumers on the importance of year-round sun protection, even in less sunny climates. Market Trends • Integration of Sun Care with Digital Health Technologies: A unique trend in the sun care market is the integration of digital health technologies, such as wearable UV sensors and mobile apps that track UV exposure. These technologies provide personalized sun care recommendations and remind users to reapply sunscreen, enhancing consumer engagement and compliance with sun protection routines. • Rise of Inclusive Sun Care Products for Diverse Skin Tones: The rise of inclusive beauty has led to a growing trend of sun care products formulated specifically for diverse skin tones. Brands are increasingly developing sunscreens that cater to darker skin tones, avoiding the white cast that is often left by traditional sunscreens. This inclusivity not only expands the market but also addresses the misconception that people with darker skin don’t need sun protection.
By Product Type | Sun-protection | |
After-sun | ||
Tanning | ||
By Form | Lotion | |
Spray | ||
Stick | ||
Others(wipes, masks) | ||
By SPF | 0-29 | |
30-50 | ||
>50 | ||
By end user | Men | |
Women | ||
Baby | ||
By Distribution Channel | Hypermarkets & Supermarkets | |
Pharmacy Stores | ||
Online Channels | ||
Others | ||
Geography | North America | United States |
Canada | ||
Mexico | ||
Europe | Germany | |
United Kingdom | ||
France | ||
Italy | ||
Spain | ||
Russia | ||
Asia-Pacific | China | |
Japan | ||
India | ||
Australia | ||
South Korea | ||
South America | Brazil | |
Argentina | ||
Colombia | ||
MEA | United Arab Emirates | |
Saudi Arabia | ||
South Africa |
In the global sun care product market, products are segmented into sun-protection, after-sun, and tanning. Sun-protection products, which include sunscreens and UV-blocking formulations, dominate the market due to increasing awareness of the harmful effects of UV radiation. These products are formulated with active ingredients like zinc oxide, titanium dioxide, or chemical filters such as avobenzone and octinoxate, providing broad-spectrum protection against both UVA and UVB rays. Consumers prefer sun-protection products with high SPF (Sun Protection Factor) ratings, water resistance, and additional skincare benefits like hydration and anti-aging properties. The demand for mineral-based and reef-safe sunscreens is also on the rise, driven by environmental concerns and the desire for cleaner, more natural formulations. After-sun products focus on soothing and repairing the skin post-sun exposure. This category includes lotions, gels, and sprays infused with ingredients like aloe vera, vitamin E, and panthenol, which help to hydrate, calm, and reduce redness and inflammation. Some after-sun products also contain mild exfoliants to prevent peeling and enhance the skin's natural recovery process. As consumers become more educated about the importance of post-sun care, the demand for innovative and effective after-sun products continues to grow. Tanning products cater to consumers seeking a sun-kissed glow without excessive sun exposure. This segment includes self-tanners, bronzers, and accelerators designed to enhance the skin's natural tanning process or mimic a tan safely. Key ingredients in tanning products include dihydroxyacetone (DHA) for self-tanners, or tyrosine and riboflavin for tanning accelerators. The market for tanning products is influenced by trends favoring a natural, healthy-looking tan and concerns about the risks associated with UV exposure. Consequently, there is a growing preference for self-tanning products that offer convenient application, streak-free results, and additional skincare benefits. The global sun care product market offers a variety of product forms to cater to diverse consumer preferences and application needs, the products include lotion, spray, stick, others(wipes, masks). Lotion sunscreens remain a popular choice, providing thorough coverage and often incorporating moisturizing properties. These products typically offer a range of SPF levels and can be formulated for different skin types, from lightweight, non-greasy options for oily skin to richer formulations for dry skin. Lotions allow for easy application and often include additional skincare benefits such as anti-aging ingredients or antioxidants. Spray sunscreens have gained significant popularity due to their convenience and ease of application, especially for hard-to-reach areas or for quick reapplication. They come in both aerosol and non-aerosol formats, with newer formulations addressing concerns about inhalation risks and environmental impact. Spray sunscreens are particularly favored for use on children or for sports and outdoor activities where quick, mess-free application is desired. Stick sunscreens offer a portable, no-spill option that's ideal for targeted application, such as around the eyes, ears, and nose. They're often formulated to be water-resistant and are popular for sports activities or for touching up sun protection throughout the day. Stick formulations can be particularly beneficial for those with sensitive skin, as they often contain fewer irritating ingredients compared to some liquid formulations. The others category in the suncare market includes innovative formats like sunscreen wipes and masks. Sunscreen wipes provide a convenient, travel-friendly option for on-the-go application, though they not offer as thorough coverage as traditional formats. Sunscreen masks, a newer entrant to the market, combine sun protection with skincare benefits, often in the form of sheet masks or peel-off formulations. The global sun care product market is segmented by SPF (Sun Protection Factor) into three main categories: 0-29, 30-50, and >50. The 0-29 SPF segment dominates the global sun care market, accounting for the largest market share. This segment includes sun care products with SPF values ranging from 0 to 29, which are suitable for daily sun exposure and provide moderate protection against UVA and UVB rays. Products in this category are often more affordable and accessible to a wider consumer base. According to the National Cancer Institute, lower SPF range sun care products are sufficient for daily sun exposure on the skin. Additionally, various after-sun and tanning products offer non-SPF or zero SPF variants, contributing to the growth of this segment. The 0-29 SPF segment is expected to continue its dominance in the market due to its cost-effectiveness and suitability for everyday use. The 30-50 SPF segment offers high protection against harmful UV rays, making it popular among consumers who spend extended periods in the sun or have sensitive skin. These products provide a higher level of protection compared to the 0-29 SPF range, reducing the risk of sunburns and long-term skin damage. Brands in this segment often emphasize the importance of using high-SPF products for outdoor activities, sports, and beach vacations. The 30-50 SPF segment is projected to experience steady growth as consumers become more aware of the importance of adequate sun protection and the risks associated with overexposure to UV radiation. The >50 SPF segment caters to consumers seeking maximum protection against UV rays. These products offer the highest level of sun protection, with SPF values exceeding 50. They are particularly beneficial for individuals with fair skin, those prone to sunburns, or those with a history of skin cancer. Brands in this segment often market their products as suitable for extended outdoor activities, such as skiing or sailing, where the risk of sun exposure is higher. While the >50 SPF segment accounts for a smaller market share compared to the other two categories, it is expected to grow as consumers become more health-conscious and prioritize comprehensive sun protection. The global sun care products market is segmented into three primary end-user categories include men, women, and baby. The Men segment is a significant market, driven by the growing awareness of sun protection among men. Sun care products for men are designed to address specific skin concerns such as razor burn, ingrown hairs, and acne, while also providing protection against the harmful effects of the sun. The Women segment is the largest end-user category, driven by the growing demand for sun care products that address a range of skin concerns such as aging, hyperpigmentation, and dryness. Sun care products for women are designed to provide a range of benefits, including moisturizing, nourishing, and protecting the skin from the sun. These products are often formulated with ingredients such as antioxidants, vitamins, and plant extracts that help to hydrate, brighten, and smooth the skin. The Baby segment is a niche market, driven by the growing demand for gentle and natural sun care products for infants and toddlers. Sun care products for babies are designed to be gentle and non-irritating, with ingredients that are suitable for sensitive skin. These products are often formulated with ingredients such as zinc oxide, titanium dioxide, and aloe vera that help to soothe and protect the skin. In terms of market share, the Women segment accounts for the largest share of the global sun care products market, followed by the Men and Baby segments. The Men segment is expected to grow at a faster rate during the forecast period, driven by the increasing awareness of sun protection among men and the growing demand for products that address specific skin concerns. In the global suncare market, distribution channels play a crucial role in reaching consumers and driving market growth which includes hypermarkets & supermarkets, pharmacy stores, online channels, others. Hypermarkets and supermarkets are prominent distribution channels, offering a wide range of sun care products from various brands. These retail outlets provide consumers with the convenience of one-stop shopping, allowing them to purchase sun care products alongside other daily essentials. The extensive reach and accessibility of hypermarkets and supermarkets make them a preferred choice for many consumers, contributing significantly to the market's overall sales. Pharmacy stores are another vital distribution channel, particularly for consumers seeking specialized sun care products or professional advice. Pharmacies often carry a curated selection of sun care products, including those recommended by dermatologists or formulated for specific skin types and conditions. The presence of knowledgeable pharmacists can guide consumers in choosing the right products, enhancing the shopping experience and driving sales in this channel. Online channels have gained substantial traction in recent years, driven by the rise of e-commerce and changing consumer behaviors. Online retail platforms offer a vast array of sun care products, providing consumers with the convenience of browsing, comparing, and purchasing products from the comfort of their homes. The ability to access customer reviews, detailed product information, and competitive pricing has made online channels increasingly popular among tech-savvy consumers. The growth of direct-to-consumer (DTC) brands and subscription-based models has further bolstered the online sun care market. The others category encompasses various alternative distribution channels, including specialty beauty stores, department stores, and travel retail outlets. Specialty beauty stores cater to consumers looking for premium and niche sun care products, often providing a more personalized shopping experience. Department stores offer a mix of high-end and mass-market sun care brands, appealing to consumers seeking a diverse range of products. Travel retail outlets, such as those found in airports and duty-free shops, target consumers who be seeking sun care products for their travels or as last-minute purchases.
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North America is leading the global sun care market primarily due to heightened consumer awareness regarding skin health and the increasing prevalence of skin cancer, which has driven demand for effective sun protection products. The sun care market in North America has been significantly influenced by the growing recognition of the harmful effects of UV radiation on skin health. This awareness has led to a surge in the use of sun care products, including sunscreens, lotions, and after-sun treatments, as consumers seek to protect themselves from sunburn, premature aging, and skin cancer. The rise in skin cancer cases, particularly melanoma, has further heightened the urgency for effective sun protection, prompting organizations and health agencies to advocate for the use of high-SPF products. The North American market benefits from a well-established retail infrastructure, including pharmacies, beauty stores, and e-commerce platforms, which facilitate easy access to a wide range of sun care products. The presence of major brands such as Neutrogena, Coppertone, and Banana Boat has also contributed to the market's growth, as these companies continually innovate and launch new products that cater to diverse consumer needs, such as water-resistant formulas and organic options. The cultural emphasis on outdoor activities and leisure, particularly in sunny states, encourages regular use of sun care products, reinforcing the market's expansion. The combination of increased health consciousness, strong retail channels, and the presence of innovative brands positions North America as a leader in the global sun care market, with consumers actively seeking products that offer comprehensive protection and skin benefits.
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• In June 2024, Reliance Retail's beauty platform Tira has launched a new skincare brand called 'Akind' under its own brands portfolio. It includes a range of cleansers, serums, moisturisers, and sunscreens. • In June 2024, Elemis, the popular skincare brand, has launched ‘ELEMIS Pro-Collagen Skin Protection Fluid SPF 50’, a sunscreen that promises to be lightweight, effective, and free of any white cast. The sunscreen offers broad spectrum SPF 50 protection and PA++++ rating, shielding the skin from both UVA and UVB rays.
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