Global Toner Market Outlook, 2029
- Bonafide Research
- 30-08-2024
- Region : Global
- Category : Consumer Goods & Services
- Beauty & Personal Care
The Skin Toner market is projected to grow at more than 5.36% CAGR from 2024 to 2029, driven by the minimalist skincare trend emphasizing simplified routines.
- Historical Period2018-2022
- Base Year2023
- Forecast Period2024-2029
- CAGR (2024-2029) 5.36%
- Largest MarketNorth America
- Format
Market Analysis
Toners are skincare products applied post-cleansing to balance the skin's pH, eliminate residual impurities, and prime the skin for subsequent treatments like moisturizers or serums. The growing awareness of skincare and protection among the global millennial population is a key driver of the skin toner market. Dermatologists often recommend toners to address various acne and oily skin conditions. The increasing use of makeup products, including sunscreen, by both men and women is expected to boost market growth in the coming years. Cruelty-free products are highly valued by millennial, who support brands certified by organizations like Leaping Bunny or PETA, influencing their purchasing decisions significantly. Ingredients such as aloe vera, green tea, and witch hazel are popular in natural and organic toners. These ingredients are known for their soothing and anti-inflammatory properties, aligning with the clean beauty trend. The trend towards holistic health and wellness is also shaping the toner market, with consumers seeking products that enhance skin appearance and contribute to overall well-being. Toners incorporating wellness benefits, such as aromatherapy or stress-relief properties, are likely to gain traction. In February 2022, Boohoo Beauty and Woah, two new vegan lines from UK-based fashion companies Boohoo and Next, entered the own-brand skincare and beauty sectors. The Next line, featuring 16 SKUs, offers a streamlined morning and night regimen, including toners, micellar water, face masks, cleansers, eye creams, moisturizers, and serums. According to the research report "Global Skin Toner Market Outlook, 2029," published by Bonafide Research, the Skin toner market is anticipated to grow at more than 5.36% CAGR from 2024 to 2029. The trend towards minimalism in skincare routines has led to the development of multifunctional toners, which offer hydration, exfoliation, and brightening in a single formula. Consumers are drawn to products that simplify their routines while delivering effective results. Clean beauty is another significant trend, with consumers prioritizing products with clean, non-toxic, and sustainably sourced ingredients. Brands are reformulating products to exclude potentially harmful substances like parabens and phthalates, emphasizing transparency in ingredient sourcing and production practices. Probiotic and prebiotic ingredients are gaining popularity in the toner market, driven by growing consumer awareness of the skin microbiome's importance. These toners aim to support healthy skin by balancing the microbiome, reducing inflammation, and improving the skin's natural barrier function. In response to sustainability concerns, waterless toners are emerging as a trend. There is a growing preference for toners that offer multiple benefits in one product. For instance, toners that combine exfoliation with hydration or provide both soothing and anti-aging effects cater to consumers seeking efficiency and value. These concentrated products often come in solid or powder form, reducing the need for preservatives and decreasing the carbon footprint associated with water-heavy formulations and packaging. For instance, the K-pop sensation BTS unveiled a face care line aimed at those with acne. The band's animated persona, BT21, will appear on the packaging of the latest AC Control line from K-beauty company TN, offering a traditional three-step regimen: the Daily Moisture Lotion, Daily Clearing Toner, and Bubble Cleansing Foam.
What's Inside a Bonafide Research`s industry report?
A Bonafide Research industry report provides in-depth market analysis, trends, competitive insights, and strategic recommendations to help businesses make informed decisions.
Download SampleMarket Dynamic
Market Drivers • Increased Focus on Skin Health and Wellness: As consumers become more conscious about overall skin health and wellness, there is a growing interest in products that not only improve appearance but also contribute to long-term skin health. Toners are increasingly being positioned as essential components of a holistic skincare regimen that supports skin barrier function, improves skin texture, and enhances overall skin health. This focus on wellness drives demand for toners with advanced formulations that offer therapeutic benefits beyond basic cleansing. • Integration of Advanced Skincare Technologies: Advances in skincare technology are influencing the toner market by introducing new formulations that leverage cutting-edge ingredients and delivery systems. Innovations such as encapsulated vitamins, hyaluronic acid micro-particles, and smart delivery systems are becoming more prevalent. These technologies enhance the efficacy of toners, making them more appealing to consumers looking for scientifically advanced solutions that offer targeted and sustained benefits. Market Challenges • Consumer Confusion Due to Overlapping Product Categories: With the rise of multi-functional skincare products, there is increasing consumer confusion about the distinct roles of different products, including toners, essences, and serums. The overlap in benefits and claims can make it challenging for consumers to understand the specific function of toners and how they fit into their skincare routines. This confusion can hinder market growth and create challenges for brands trying to educate consumers and differentiate their products. • Economic Pressures and Pricing Strategies: Economic fluctuations and consumer price sensitivity can impact the toner market, particularly for premium or niche products. During economic downturns, consumers prioritize essential products and cut back on higher-priced or luxury skincare items. Brands must navigate these economic pressures by adjusting pricing strategies, offering value-based options, or focusing on cost-effective production methods while maintaining product quality. Market Trends • Hybrid Toner-Serum Products: The emergence of hybrid products that combine the benefits of toners and serums is a unique trend. These products often offer a concentrated dose of active ingredients while providing the hydrating and balancing effects of a toner. This innovation caters to consumers seeking multifunctional skincare solutions that streamline their routines and enhance efficacy. • Technology-Enhanced Toner Applications: Innovations in technology are influencing how toners are applied. For example, some brands are incorporating smart devices or digital tools that assess skin condition and dispense the appropriate amount of toner. This tech-forward approach appeals to tech-savvy consumers and represents a new frontier in personalized skincare.
Segmentation
| By Skin Type | Normal skin | |
| Oily skin | ||
| Dry skin | ||
| Others | ||
| By Form | Fluid | |
| Mist | ||
| By Product Type | Organic | |
| Acidic | ||
| By End-Users | Baby | |
| Male | ||
| Female | ||
| Geography | North America | United States |
| Canada | ||
| Mexico | ||
| Europe | Germany | |
| United Kingdom | ||
| France | ||
| Italy | ||
| Spain | ||
| Russia | ||
| Asia-Pacific | China | |
| Japan | ||
| India | ||
| Australia | ||
| South Korea | ||
| South America | Brazil | |
| Argentina | ||
| Colombia | ||
| MEA | United Arab Emirates | |
| Saudi Arabia | ||
| South Africa | ||
In the global toner market, products are meticulously formulated to address the unique needs of various skin types, with normal, oily, dry, and other specialized categories leading the way. Toners designed for normal skin focus on maintaining the skin's natural pH balance and preparing it for subsequent skincare steps. These toners often contain gentle, hydrating ingredients like rosewater, glycerin, or aloe vera, which help to soothe and refresh the skin without causing irritation. For oily skin, toners are developed to control excess sebum and minimize the appearance of pores. Key ingredients in these products include salicylic acid, witch hazel, or tea tree oil, which help to clarify the skin, prevent breakouts, and provide a mattifying effect. Dry skin toners prioritize hydration and nourishment, featuring humectants such as hyaluronic acid, panthenol, or natural oils to lock in moisture and alleviate dryness. The 'others' category encompasses toners tailored to specific skin concerns such as sensitive, combination, or aging skin. Sensitive skin toners are formulated to be hypoallergenic and free from harsh chemicals, often incorporating calming ingredients like chamomile or allantoin to minimize irritation. Combination skin toners strike a balance between controlling oil and providing hydration, using a blend of ingredients that address multiple concerns. Anti-aging toners are enriched with antioxidants, peptides, or niacinamide to promote skin rejuvenation, improve texture, and combat signs of aging. The global toner market is propelled by consumers' growing interest in multi-step skincare routines and the demand for products that offer targeted solutions. The global facial toner market is primarily segmented into two main form include fluid and mist. Fluid toners, the more traditional form, are typically applied using cotton pads or hands. These liquid formulations are designed to be swept across the skin after cleansing to remove any remaining impurities, balance the skin's pH, and prepare it for subsequent skincare steps. Fluid toners often contain a higher concentration of active ingredients compared to mists, making them potentially more potent. They can be formulated to address specific skin concerns such as hydration, exfoliation, or oil control. Some fluid toners incorporate ingredients like glycolic acid for gentle exfoliation, hyaluronic acid for hydration, or witch hazel for oil control. The texture of fluid toners can range from watery to slightly viscous, depending on the formulation and intended benefits. Mist toners have gained significant popularity in recent years due to their ease of use and versatility. These are typically packaged in spray bottles, allowing for a fine, even distribution of the product across the face. Mist toners can be applied directly after cleansing, throughout the day for a refreshing boost, or even over makeup for a dewy finish. They are particularly favored for their convenience and ability to provide quick hydration. Many mist toners are formulated with soothing and hydrating ingredients like rosewater, aloe vera, or thermal spring water. Some also incorporate antioxidants or other beneficial actives that can offer protection against environmental stressors. The lightweight nature of mist toners makes them suitable for all skin types, including sensitive and acne-prone skin. The global facial toner market is increasingly segmented by product type into organic and acidic toners. Organic facial toners are gaining significant traction among consumers who prioritize natural ingredients and sustainability in their skincare routines. These toners are formulated with plant-based extracts, essential oils, and other natural components, appealing to health-conscious consumers seeking products free from synthetic chemicals. The rise in awareness regarding the harmful effects of chemicals in skincare has propelled the demand for organic toners, which are often perceived as safer and more effective. Brands like Dermalogica and Dr. Hauschka are leading this segment, emphasizing the benefits of organic formulations in promoting skin health. The organic toner market is projected to experience robust growth, driven by increasing disposable incomes, a shift towards clean beauty, and the influence of social media promoting natural skincare solutions. Acidic toners, which often contain ingredients like alpha hydroxy acids (AHAs) and beta hydroxy acids (BHAs), are favored for their exfoliating properties and ability to enhance skin texture. These toners help in balancing the skin's pH, removing dead skin cells, and minimizing pores, making them popular among consumers with oily or acne-prone skin. Brands such as Paula’s Choice and Neutrogena offer a range of acidic toners that target specific skin concerns, attracting a demographic interested in effective, results-driven skincare. The acidic toner segment is also expected to grow, fueled by the increasing demand for products that provide immediate visible results and cater to the needs of consumers looking for advanced skincare solutions. The global facial toner market is segmented into three primary end-user categories include baby, male, and female. The Baby segment is a niche market, driven by the growing demand for gentle and natural skincare products for infants and toddlers. Facial toners for babies are designed to be gentle and non-irritating, with ingredients that are suitable for sensitive skin. The Male segment is a growing market, driven by the increasing awareness of skincare among men. Facial toners for men are designed to address specific skin concerns such as acne, razor burn, and ingrown hairs. These products are often formulated with ingredients that help to soothe and calm the skin, while also providing a refreshing and invigorating sensation. The Female segment is the largest end-user category, driven by the growing demand for skincare products that address a range of skin concerns such as acne, aging, and hyperpigmentation. Facial toners for women are designed to provide a range of benefits, including hydration, brightening, and anti-aging. These products are often formulated with ingredients such as alpha-hydroxy acids, beta-hydroxy acids, and antioxidants that help to exfoliate, nourish, and protect the skin. In terms of market share, the Female segment accounts for the largest share of the global facial toner market, followed by the Male and Baby segments.
Click Here to Download this information in a PDF
Market Regional Insights
North America is leading the global toner market primarily due to its robust beauty and personal care industry, characterized by high consumer spending on skincare products, including toners, driven by a growing awareness of skincare routines and the demand for premium formulations. The North American toner market has gained significant traction, largely fueled by a cultural shift towards skincare and personal grooming. Consumers in this region are increasingly investing in their appearance, with many adopting comprehensive skincare routines that include the use of toners as essential components. The emphasis on skincare is particularly pronounced among millennial and Gen Z consumers, who prioritize products that enhance their skin health and appearance. According to industry reports, the U.S. beauty and personal care market generates substantial revenue, with skincare alone accounting for a significant portion of this figure. This financial commitment reflects a broader trend where consumers are willing to spend more on high-quality and effective skincare products, including those that feature natural and organic ingredients. The rise of social media and beauty influencers has played a pivotal role in shaping consumer preferences, promoting the benefits of toners and other skincare products. As consumers become more informed about the importance of maintaining balanced skin pH and removing impurities, the demand for toners that offer these benefits has surged. The increasing availability of diverse toner formulations ranging from hydrating to exfoliating caters to a wide array of skin types and concerns, further driving market growth.
Click Here to Download this information in a PDF
Key Development
• In June 2023, Hailey Bieber launched Glazing Milk Essence under her brand Rhode, positioning it as a crucial initial step in one's skincare routine. This light essence aims to reduce redness, fortify the skin's barrier, and provide deep hydration. It is formulated with beneficial ingredients such as ceramides, beta-glucan, a blend of magnesium, zinc, and copper, and a complex of hyaluronic acid. • In March 2023, Skinvest, an India-based personal care company, introduced CEO, a 3-in-1 skincare product designed to streamline skincare routines for consumers in the country. Targeting the needs of India's youth, this innovative formula combines a toner, moisturizer, and serum to address common skin concerns such as enlarged pores, dark spots, acne, and pigmentation. • In February 2023, Sand & Sky, an Australian skincare and beauty product manufacturer, released its latest Marshmallow Toner. This multifunctional product serves as both an exfoliator and a cleanser, featuring key ingredients like hyaluronic acid, niacinamide, BHA, marshmallow root extract, and AHA. The Marshmallow Toner is designed to moisturize and brighten the skin while also removing dead skin cells, minimizing pores, and reducing the appearance of visible lines and wrinkles.
Request Table of Contents
Related Reports
Allows one individual to access the purchased report Read More
Allows up to five individuals to access the purchased report Read More
Allows all employees of an organization to access the purchased report. Internal sharing only Read More
Allows all employees of an organization to access the purchased report. It also permits the use of up to 4 paragraphs or 1 page of the report externally in whitepapers, press releases, and marketing collateral Read More
Safe and Secure SSL Encrypted
Quick Contacts
Want to customize this report?
We offer 10% Free Customization at the time of purchase
Get Free Customization
Trusted Partners
Budget constraints? Get in touch with us for special pricing
Request DiscountOrder Detail
- Order Placed (21 November, 2024)
- Notify To Team (21 November, 2024)
- Report updation (22 November, 2024)
- Report Quality Check (22 November, 2024)
- Report Dispatch (23 November, 2024)
- Hard Copy
Recently Viewed Products
Global Toner Market Outlook, 2029
We are friendly and approachable, give us a call.