The global flowers and ornamental plants market, valued at over USD 57 billion in 2023, is growing due to advancements in plant breeding techniques like cross-breeding and hybridiz

Flowers and Ornamental Plants Market Analysis

The global flowers and ornamental plants market is blooming, driven by a surge in demand for natural beauty, eco-friendly environments, and sustainable gardening practices.COVID-19 had an impact on various manufacturing industries in the years 2020-2021, resulting in the closure of workplaces, disruption of supply chains, and transportation restrictions. Due to the lockdown, the flower and ornamental plants market has significantly impacted the import and export of flowers and ornamental plants products in recent years. The growing consumer interest in bringing aesthetics to their spaces will drive the global flowers and ornamental plants market growth. Flowers and ornamental plants can add value to a smaller or larger space. These flowers and ornamental plants add beauty and lift the décor a few notches. Flowers and ornamental plants come in a variety of sizes, shapes, and colours and can be easily adapted to a variety of climates, gardening needs, and landscapes. Indoor plants are thought to reduce stress and to be therapeutic. People suffering from mental illnesses are often advised to begin indoor gardening as horticultural therapy to improve feelings of well-being in people suffering from depression, anxiety, dementia, and other conditions. It aids in relaxation, concentration, and connecting with nature and one another. The global flowers and ornamental plants market is being driven by rising demand for indoor plants and flowers in the residential sector. The specialized cultivation of these plants, known as floriculture, constitutes a significant subsector within the field of horticulture. Within the domain of floriculture, there exists a category that includes cut flowers and ornamental plants. Floriculture encompasses activities, such as the propagation, growth, and marketing of cut flowers, flower seeds, and seedlings, the cultivation of bulbs, nursery operations, the application of plant protection measures, post-harvest storage and handling, and the utilization of preservatives. According to the research report "Global Flowers and Ornamental Plants Market Overview, 2029," published by Bonafide Research, the Global flowers and ornamental plants market was valued at more than USD 57 Billion in 2023. Plant breeding, including cross breeding and multi-breeding, has recently been widely used by many flower and plant production centres. The primary goal of plant breeding is to create plants that outperform existing ones in terms of economic value. Flowers have many beneficial components for the consumer that can be created, enhanced, or improved through flower breeding programs that use various research and traditional techniques. The ultimate goal of breeding research programs is to increase economic productivity yield. This increases demand for flowers and ornamental plants, creating opportunities in the global flowers and ornamental plants market. The rise in the cost of research and development activities in the market is one of the major factors acting as a restraint, and will further challenge the growth of the flowers and ornamental plants market during the forecast period. This flowers and ornamental plants market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the Flowers and Ornamental Plants Market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

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Market Dynamic

Market DriversRising Demand for Aesthetic Appeal and Landscaping: Urbanization and the rising trend of beautifying indoor and outdoor spaces have increased the demand for flowers and ornamental plants. Residential, commercial, and public spaces such as parks and hotels seek aesthetically pleasing environments, which has led to a surge in demand. Social media and lifestyle trends also promote the use of flowers for decoration, especially in events like weddings and corporate functions. • Increasing Awareness of Environmental Benefits: Flowers and ornamental plants improve air quality by absorbing pollutants, which is driving their popularity. More individuals and organizations are adopting "green" spaces to enhance well-being. This focus on sustainability and eco-friendly practices, coupled with the growing interest in gardening as a hobby, is propelling market growth as consumers seek plants that provide both aesthetic and environmental benefits. Market ChallengesPerishability and Supply Chain Management: Flowers and ornamental plants are highly perishable, which poses challenges in terms of storage, transport, and logistics. Maintaining freshness while ensuring timely delivery increases operational costs. The lack of proper cold chain infrastructure in some regions exacerbates this issue, leading to high wastage and reduced profit margins for producers and suppliers. • Fluctuating Weather Patterns and Climate Change: The flowers and ornamental plants market is highly dependent on climate conditions. Unpredictable weather patterns, extreme temperatures, and natural calamities negatively impact production. Climate change is making it difficult to maintain consistent crop yields, resulting in supply disruptions and price volatility. Producers are being forced to adopt advanced technologies, which increases production costs and limits market accessibility for smaller players. Market TrendsRising Popularity of Indoor Plants: Indoor gardening is becoming a significant trend due to increased awareness of the health benefits associated with plants, such as improved air quality and reduced stress. Houseplants like succulents, ferns, and orchids are increasingly in demand, particularly in urban areas with limited outdoor space. This trend is further supported by online plant delivery services, making it easier for consumers to buy plants directly from growers. • Sustainability and Organic Farming Practices: There is a growing trend toward eco-friendly and organic farming in the flowers and ornamental plants market. Consumers are becoming more environmentally conscious and prefer plants that are cultivated using sustainable methods without harmful pesticides. This has led to an increased interest in locally grown, organic, and fair-trade flowers, with producers adopting sustainable practices to meet this demand and differentiate their products in a competitive market.

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Flowers and Ornamental Plants Segmentation

By Type Cut Flowers
Potted Plants
By Distribution Channel Offline
Online
By End-Users Commercial
Residential

Based on the report, the type is segmented into cut clowers, potted plants. Cut Flowers are often favored for their aesthetic appeal and are commonly used in floral arrangements, gifts, and event decorations. This segment benefits from cultural practices surrounding gifting, celebrations, and memorials, driving consistent demand. Innovations in cultivation and transportation have enhanced the availability of a diverse range of flowers year-round, appealing to both individual consumers and businesses such as florists and event planners. The cut flower market is particularly robust in regions like North America and Europe, where floral gifting traditions are deeply embedded in societal norms. Potted Plants cater to a growing trend towards indoor gardening and home decor. They offer long-term aesthetic benefits and contribute to wellness by improving indoor air quality. The rise of urban living has spurred interest in low-maintenance plants that fit smaller living spaces, making this segment increasingly popular among younger consumers seeking to enhance their living environments. The potted plant market is projected to experience significant growth, fueled by rising disposable incomes and heightened environmental awareness, particularly in Asia-Pacific countries where urbanization is rapidly advancing. Based on the report, the end user is segmented into commercial, residential. Commercial users encompass a wide range of businesses, including florists, event planners, hotels, restaurants, and landscaping companies. These entities utilize flowers and ornamental plants for various purposes such as event decoration, enhancing ambiance, and creating visually appealing outdoor spaces. The commercial segment drives substantial demand through bulk purchases, particularly during peak seasons like weddings and holidays. Businesses increasingly recognize the importance of aesthetics in attracting customers, leading to a growing investment in floral displays and greenery. The hospitality industry often employs ornamental plants to create inviting environments that enhance guest experiences. The residential segment targets individual consumers who purchase flowers and plants for personal use. This includes home decoration, indoor gardening, and gifting. With rising urbanization and a growing appreciation for nature, many consumers are integrating plants into their living spaces to improve aesthetics and promote well-being. The trend towards indoor gardening has gained traction, particularly among younger demographics seeking low-maintenance options that fit smaller living environments. As sustainability becomes a priority, residential consumers are increasingly opting for locally sourced and eco-friendly plants. Based on the report, the distribution channel is segmented into offline, online. Offline distribution includes traditional retail outlets such as specialized florists, supermarkets, garden centers, and DIY stores. Specialized florists offer a wide variety of flowers and personalized services, such as custom arrangements tailored to customer preferences. This channel remains dominant due to the tactile experience it provides, allowing consumers to select fresh flowers and plants based on visual appeal and quality. Supermarkets and other non-specialized retailers also contribute to offline sales by providing convenience for shoppers looking for quick purchases. Their offerings are generally more limited compared to specialized shops. The online distribution channel has gained momentum in recent years, driven by the increasing acceptance of e-commerce among consumers. Online platforms allow for a broader selection of flowers and plants, often with the added convenience of home delivery. This shift is particularly appealing to younger demographics who prefer the ease of shopping from home. Many traditional florists have adapted by establishing online storefronts, integrating digital marketing strategies to reach a wider audience. The rise of online sales has transformed consumer purchasing habits, making it essential for businesses in the floral sector to embrace digital channels to remain competitive.

Flowers and Ornamental Plants Market Regional Insights

Europe leads the flowers and ornamental plants market primarily due to its rich cultural traditions and a strong emphasis on sustainability and aesthetics. The region's historical appreciation for horticulture has fostered an environment where flowers and ornamental plants are integral to both personal and public spaces. Iconic flower markets, such as those in Amsterdam, alongside the lush gardens of the English countryside, exemplify Europe’s deep-rooted floral culture. This longstanding tradition is complemented by a growing consumer consciousness regarding environmental issues, prompting a shift towards sustainable practices in floriculture. European consumers increasingly prioritize locally sourced, seasonal, and organic products, aligning with stringent EU regulations aimed at reducing chemical use in agriculture. This demand for eco-friendly options not only enhances consumer loyalty but also encourages businesses to adopt sustainable cultivation methods. Rising disposable incomes and changing lifestyles have led to an increased investment in landscaping and indoor gardening, reflecting a broader trend towards enhancing living spaces with greenery. Urban beautification initiatives across various European cities further contribute to this market growth, as local governments promote green spaces for aesthetic and environmental benefits.

Key Development

• MARGINPAR BV introduced Clematis Amazing in March 2022, and Sydney is the series' successor. Clematis Amazing Sydney is grown on partner farms in Tanzania and is 70 cm long. This advancement will assist the company in broadening its product portfolio. • Selecta Klemm released the outstanding breeding success Pink Kisses and other stand-alone varieties such as Peach Party, Purple Wedding, Scully, and DiaDeur series in March 2022. This advancement will assist the company in expanding its product portfolio. • In September 2022 - Plant World, a Dutch company focused on producing flowering and ornamental plants, made an undisclosed acquisition of Hoefnagels. This strategic move has allowed Plant World to expand its offerings in ornamental horticulture, tropical foliage plants, and garden Hydrangeas. It also bolsters the company's global presence in the houseplant trade. Hoefnagels, another Dutch firm, specializes in tropical and ornamental horticulture. Considered in this report • Historic year: 2018 • Base year: 2023 • Estimated year: 2024 • Forecast year: 2029 Aspects covered in this report • Flowers and ornamental plants market Outlook with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Type • Cut Flowers • Potted Plants By Distribution Channel • Offline • Online By End-Users • Commercial • Residential The approach of the report: This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations, and organizations related to the Flowers and ornamental plants industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.

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Global Flowers And Ornamental Plants Market Overview, 2024-29

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